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Archives for April 2003

Zelda: The Wind Waker

April 29, 2003 By Mark Leave a Comment

I’ve only just begun this game, but I’m far enough into it to say one thing for certain: cel-shading is huge, and it’s going to make a big difference in how we feel about playing games. In fact, I think it’s going to go a long way toward making games more immersive and less mechanical, simply because it bypasses the tired textured-polygon look and feel. Moving around in Wind Waker is like moving around in a Disney movie, and it feels great.

In an article (pages 7-10) I wrote a couple of years ago I said that the next step in graphics would be the development of house styles, where the products from one developer would take on a certain look, just as the animation styles from Disney and Warner Bros. did. I don’t know enough about cel-shading to know how costly and labor intensive it is, but if it’s at least comparable to the mesh/skin process, I think it’s going to take off for exactly this reason.

— Mark Barrett

Filed Under: Interactive Tagged With: wind waker

The Last of the File Swappers?

April 27, 2003 By Mark Leave a Comment

I was going to buy a book recently via Amazon, but before I pulled the trigger and clicked myself a copy, I remembered that we have an old, venerable institution in my home town called the Public Library. When I logged onto their online catalogue I found they had a copy of the book, and that it was on the shelf at that very moment, so I saved myself the price of admission and checked it out – literally and literally.

This reminded me that not only does my library check out books, but they also have a good video collection, and even a CD collection. Which made me wonder how long it’s going to be before the record companies try to jam Digital Rights Management legislation down the throats of America’s libraries. For the record, I don’t have a problem with people trying to protect their copyrighted property from theft, but there’s also no question that this is a slippery slope. Just as the computer makes it easy to copy works, it also makes it (or will make it) possible to monitor, track, and retaliate against people who may still be within their free-use rights to enjoy a product.

You’ll know the end to the debate is close when somebody (again) takes a run at public libraries.

— Mark Barrett

Filed Under: Interactive Tagged With: copyright, DRM

Image Corruption

April 20, 2003 By Mark 3 Comments

Have you noticed lately how often a television show you’re watching will be interrupted on the fly by a promo, a logo, or some other form of advertising? It’s gotten to the point that I can’t watch Spongebob anymore because Nickelodeon keeps running ads for upcoming shows on the lower part of the screen – which right now you’re thinking is maybe the bottom inch, but I’ve seen them take as much as the lower third of the on-screen image. Or take some of the NBA games I watched this year, which included on-screen promos during the game that momentarily flashed close to the center of the screen, forcing your eye to acknowledge them.

I mention this because I think it’s a measure of the degree to which television has been trivialized in the current offering of entertainment options. Sure, taken as a whole television itself is still popular, but there are so many channels now that the model is more like that of the magazine business than anything else. And like the magazine business, channels are struggling to attract and keep eyeballs while building a brand, because building a brand on TV means doing intrusive things like having omnipresent on-screen logos, border ads, overlays, etc.

What’s interesting about this relative to interactive entertainment is that it wasn’t that long ago that people were worrying about product placement practices in TV, and wondering if it was going to destroy the business, or save it. Well, those concerns are long gone in TV land, but they’re soon to roost in the interactive industry, which is already tipping toward licensing as a means of catching the eyeballs of those same consumers – who today have a ridiculous number of entertainment options available to them. I’m already seeing intrusive overlaid ads on pages like Gamasutra (that irritating Radeon-slime ad), and I guess I’m wondering how long it’s going to be before I fire up a piece of interactive entertainment and have to deal with an omnipresent logo in the lower right corner of my monitor while I’m playing a shooter.

When that happens, I’ll know the industry threw in the towel on suspension of disbelief. I’ll also know that the part of the industry I cared about died.

— Mark Barrett

Filed Under: Interactive Tagged With: advertising, computer games, product placement

Innovation is Overrated

April 6, 2003 By Mark Leave a Comment

Speaking of licensing, the debate framed by Warren Spector’s 2003 GDC speech and Greg Costikyan’s GDC lament may have less to do with the economic rigors of our business than I originally thought. While reading a book called What Einstein Told His Cook, by Robert L. Wolke, I ran across the following quote:

GE’s market research [on microwave cooking] discovered that 90 percent of all American Consumers’ cooking entailed only 80 recipes….

Familiarity may breed contempt in human beings, but in what we eat, and in what we choose to do with our playtime, it may be a much more important ingredient than we’re admitting. While that kind of oversight isn’t surprising given that many of the people doing the commenting, like me, are creative types who get their enjoyment from pushing boundaries, it’s at least a reminder not to dismiss the choices of the masses outright. From their point of view the question isn’t whether there’s enough new stuff being made, the question is whether there are enough choice available so they don’t feel like they’re playing the same thing all the time.

On the off chance that the entire interactive entertainment industry may only have room for eighty licenses, you should probably lock one up today.

— Mark Barrett

Filed Under: Interactive Tagged With: computer games, greg costikyan