We all know there’s a cottage industry in making fun of Sarah Palin. Whatever your political bent, her appearance(s) on Saturday Night Live cemented that fact. Now that she’s written (cough) a book that’s due out shortly, people are trying to get more yuks out of the woman.
We also know that the whole self-publishing movement is saddled with a lot of baggage. If it isn’t the vanity-publishing industry ripping off customers, it’s the pervasive idea that self-publishing of any stripe is an admission of failure. Failure to succeed in publishing, failure to write good (sic!), failure to have been born into the right social circles, etc. I’ve even read snarky comments about use of the term independent author, although I can’t figure out how it’s anything but accurate.
Tonight, however, all that changed. Because of this:
Start-up publisher OR Books has announced plans to publish….
OMG!!! [Cue gender-neutral thrill-squeal.]
If perception is reality, then marketing speak is the plutonium that fuels cultural mushroom clouds. One day you’re a lowly self-publisher fighting industry scorn, the next you’re a start-up publisher driving technology and innovation to capture market share!
(See also micro-publishing for another marketing-friendly co-opting term.)
— Mark Barrett