“Klout annoys me for the same reason that search engine optimization annoys me,” Scott said. “It’s an enormous amount of effort designed to game an arbitrary and often-changing system. Imagine if all that time went into actually making interesting things, or caring about the people around you.”
Better yet, skip the imagining and get to work. Or skip the work and express interest in the people around you.
Either way I think you’ll be pleasantly surprised by the return on your investment.
Update: Nicholas Thompson at The New Yorker chimes in on social media and Klout here.
— Mark Barrett