While the world’s landfills can always use more toxic waste, Amazon’s introduction of the Fire phone strikes me as particularly problematic for people in airplanes, airports, hospitals, restaurants, foxholes, firing squads, artillery batteries and crowded theaters.
It wouldn’t surprise me if someone gets tossed off a plane for saying the wrong word at the wrong time. I would also like to believe that Amazon simply didn’t game out the possible implications beforehand, but given the amount of free publicity such an incident would generate I think it’s more likely that they did. Fire indeed.
— Mark Barrett
Except that Amazon has been calling their HD tablets Kindle Fire for years. Their TV device is called Fire TV. I think most people familiar with Amazon expected their phone to have the word Fire in it.