Archives for March 2015

Valuing Yourself and Your Work

March 30, 2015 By Mark Leave a Comment

On the heels of the previous post about money junkies it’s worth taking a moment to think about self-worth. The reason it’s an important topic is that if you’re not willing to set the floor on your own value, you can assume everyone else will set it at zero. In fact, only a few years ago there was a theory being floated that the smart play in the internet age was to give yourself away in every respect, including work you created.

Called the freemium pricing strategy, the idea — much like the overriding ethos of web development in general — was that eyeballs, marketing and branding are more important than anything else. Gather enough attention and you can cash in by monetizing your online celebrity. Now, if your product is celebrity that might be true, just as it’s probably true if you’re a money junkie and have lots of cash and employees to burn through. Likewise, if you have no compunction about abusing your own customer base, and in particular children and young adults, making free-to-play games can be profitable. Like street-savvy drug dealers, the makers of free-to-play games give their products away until users are hooked, then stick them with carefully engineered pricing strategies and deceptive promises that all but compel players to pony up real cash if they want to stay competitive.

Unfortunately, if you are an unknown, do not have a round of funding you can torch in order to attract your next round of funding, or you have a conscience, giving yourself and your work away will always yield exactly no money, which is problematic if you also like to eat and don’t want to live under a bridge. If you aspire to make a living doing something you love, or even doing something you hate, you’re going to have to give some consideration to your worth as a worker and as a human being. Depending on the state of the economy it’s entirely possible that the world will laugh in your face, particularly if the money junkies on Wall St. have blown the earning power of the average consumer to to smithereens and unemployment is through the roof, but still — at some point you have to draw a line in the sand.

Speaking of which, when you’re just starting out in your chosen field — or playing around until you figure out what you want to be when you grow up — it’s probably a good thing to be humble. Nobody likes a know-it-all or someone who is overly confident. If you’ve written a book and you’re sure it’s going to sell a million copies at $100 a piece — well, you get points for valuing yourself, but many more points off for being an idiot. By the same token, however, if you have zero confidence, even if only in your ability to bounce back from what will almost certainly be setbacks, you’re probably going to fail. [ Read more ]

Money Junkies

March 22, 2015 By Mark 2 Comments

I’ve been reading a lot of posts and articles lately about people trying to get into this business or that, and about people being marginalized while trying to get into this business or that, and it struck me that while discrimination is never acceptable, the premise of having a boss also needs to be considered. Where it used to be the case that jobs were offered by companies that had been in business a while, in industries where get-rick-quick schemes were not common, let alone the main product, when it comes to working in tech the opposite is often true. In fact, if you take a job in tech, including interactive entertainment, it’s quite possible that the human beings cutting your checks will be money junkies posing as entrepreneurs.

What is a money junkie? Well, as the name suggests, a money junkie is someone who will do anything they can to make money. Unlike a normal businessperson who wants to do business, and more importantly keep doing business, a money junkie is determined to burn through as many resources as possible in pursuit of money, including those human resources called employees.

If you’re a money junkie yourself there might be some benefit in working for a money junkie, because they really do know how to squeeze the last drop of productivity from a human being before casting the desiccated corpse aside. If you’re not, however — and particularly if other human beings rely on your paycheck — the last thing you want to do is sign on to work for a money junkie. Yet that’s probably not what you’ve been told.

What you’ve been told is that by allying yourself with a money junkie you can make heaping piles of money, and in some extremely rare instances that does happen. Not surprisingly, the people pushing that million-to-one-shot message are the money junkies, because they need all the eager, bushy-tailed employees they can get. It’s like that when you’re a money junkie, because the employees who were bushy-tailed six months ago will soon fail to demonstrate loyalty, initiative and drive by impertinently cracking apart at the seams.

You may be thinking you’re too smart to be exploited by a money junkie. You may be thinking you’ve got the right stuff to succeed no matter who you work for. You may believe you’ve got to take any job to get your foot in the door. No, no and no.

Your job, before you take a job, is to avoid working for people who are going to grind you down and have an unpaid intern sweep your shavings into the trash. Fortunately, particularly in the tech world, there’s a way to test the waters without naively exposing yourself to money junkie abuse. [ Read more ]

Social Networking as Entertainment

March 15, 2015 By Mark 3 Comments

Sturgeon’s Law states that ninety percent of everything is crap. Ninety percent of music is crap, ninety percent of food is crap (unless you’re starving, in which case it’s life-sustaining crap), ninety percent of television is crap, ninety percent of literature is crap, and so on.

Sturgeon’s Law is correct. Ninety percent of everything is crap, which means ninety percent of the social networking being done in the name of democratization and personal empowerment is also crap.

What’s interesting about social networking crap is that it breaks down into two symbiotic categories which are opposite sides of the same entertainment coin. On one side we have ridicule, which makes us laugh, and on the other side we have righteous indignation, which makes us cry.

Comedy. Drama.

It’s as if social networking is actually a medium of entertainment, and only incidentally concerned with socializing or networking.

Adding to the appeal of social networking as entertainment is the fact that ridicule tends to generate righteous indignation and righteous indignation tends to beget ridicule, meaning there’s no stopping them once they get started.

Looking for laughs? Log onto any social networking site and you’ll find someone making fun of someone, which you can then like or retweet or comment on. If anyone has the temerity to accuse you of ridicule you can respond with righteous indignation.

Looking for justice? Log onto any social networking site and you’ll find someone standing up to someone, which you can then like or retweet or comment on. If anyone has the effrontery to accuse you of righteous indignation you can respond with ridicule.

(If you were in third grade you might be accused of bullying or playing victim, but because you’re an adult using expensive information-age technology you don’t have to worry about that.)

Like every other medium of entertainment, the ninety percent of social networking that is crap would be harmless fun if it wasn’t also inherently dehumanizing. Unlike every other medium of entertainment, participating in the generation of all that crap diminishes our ability to appreciate the remaining ten percent.

— Mark Barrett

Publishing is for Professionals

March 11, 2015 By Mark 1 Comment

One problem with allowing people to publish their work without first taking the benevolent guiding hand of the publishing industry is that writers are left open to all sorts of potential exploitation. Just as it’s easy to take advantage of an elderly person who’s had a stroke and get them to sign all sorts of papers and statements and turn their lives over to virtual strangers, it’s easy to dupe young writers into making choices and deals that are not in their best interest.

That’s why I’m thrilled — thrilled — to see HarperCollins’ Jonathan Burnham taking such good care of Harper Lee and her recently discovered long-lost novel, Go Set A Watchman, which she apparently wrote prior to writing her rightly celebrated masterpiece, To Kill A Mockingbird. I get sick thinking how Lee might have been ill-served by a lesser white knight incapable of anticipating a jaded public’s dubious reaction and providing a preemptive and detailed forensic defense of such an important discovery:

“Everyone had believed it to been [sic] lost, including Harper Lee herself,” Burnham said. “You can see that it is written on a manual typewriter from the period. It has on the front of it the address where Harper Lee was living at the time in New York. But if you read the book, more importantly, only Harper Lee could have written this novel.”

Thank goodness! Because in the dark corners of the publishing world you can only imagine how easy it would have been for someone with fewer scruples to take an early draft of Mockingbird and pay a ghost writer to bash out a few new chapters on and old typewriter, using the resulting bastardized mishmash not only to exploit Harper Lee but rip off an adoring and trusting public. Fortunately, that has obviously not happened. [ Read more ]

The Sixty Percent Solution

March 8, 2015 By Mark 7 Comments

This post is for those of you afflicted with the desire to write. Maybe you’ve tried all the right medications, maybe you’ve gone through rehab and gotten clean a few times, maybe you’ve even been through conversion therapy and pretended to be a happy human being who enjoys getting up and going to a job. Yet, for some reason your mind keeps coming back to an empty page.

If this is you, and if you’ve been at it long enough to write what you consider to be a large document — maybe fifty pages, maybe five hundred; it doesn’t matter — I’d like to pass along a little psychological survival tip that has kept me from doing something foolish over the years, either to myself or the project I’m working on.

While any first draft has its agonies, the fact that you don’t know how long your work will eventually be prevents you from thinking about your percentage of completion — assuming you’re not one of those numerologists who believes documents for certain mediums should always conform to specific page counts. Once your first draft is finished, however, you know exactly how much work you have to do to get through the next pass, and that in itself can prove daunting.

For example, if you’ve written a three hundred page novel, you know going in that you’re going to have to gut through a hundred and fifty pages just to reach the halfway point of the next revision. No matter how much you love writing that’s nobody’s idea of fun, and the more passes you have to make the more such awareness can take a toll, turning each draft into its own little death march.

Well, here’s the good news. When you’re revising a long document all you need to do is make it to 60%. If you can get there, if you can hang on that long, finishing the other 40% is easy precisely because of the math involved. (You may think, based on your prior history with math, that you’re not the kind of person who pays attention to percentages, but there is a primal part of your brain called the percental cortex that is solely devoted to doing exactly that.) [ Read more ]

Little Scream — Black Cloud

March 3, 2015 By Mark 1 Comment

In late November of 2013, for the second year in a row, I found myself staggering to the end of a six-month battle with the same massive document. As had long become habit, largely to preserve some tenuous connection with life outside the confines of the virtual pages that were my waking reality, I spent much of my writing time listening to several custom stations on Pandora. While I enjoyed the great majority of the songs that played, most of them came and went without intruding on consciousness.

From time to time, however, a particular song would grate on me until I silenced it, and on even rarer occasions a song would seize and hold my attention. Among that small number of mesmerizing songs, before and since, none stands apart like Black Cloud by Laurel Sprengelmeyer, who goes by the stage name Little Scream. In the moment, sixteen months ago, it was arresting in its beauty and ability to transport, and I still feel that way today.

While looking up information on the artist back then I searched for a video but could only find uploads by others, and I didn’t want to link to something that wasn’t officially released. I did find additional songs and performances by Little Scream, but Black Cloud was not among them. Recently, however, I found this:

I listen to a lot of music and I know what I like. Give me the choice between a beat and a groove and I go groove every time. But there’s another thing music can do, and that’s take you on a trip, and that’s what happens each time I listen to Black Cloud. I’m not sure what the musical word for that would be, but my word would be storytelling.

If Black Cloud takes you somewhere, and you like the trip, tell someone when you get back. Musicians in particular have always had a tough time making a living doing what they love, and I don’t think anyone will ever solve that problem. One problem the internet can solve, however, is making sure musicians and other artists who touch us know that their voices matter and are being heard.

Lyrics here. Site here. Album here. Videos here. Another favorite here.

— Mark Barrett

Digital Natives Prefer Print

March 1, 2015 By Mark Leave a Comment

Ran across an article in the WaPo that was interesting both for its contents and the fact that the paper is now owned by Jeff Bezos, emperor of Amazon:

Frank Schembari loves books — printed books. He loves how they smell. He loves scribbling in the margins, underlining interesting sentences, folding a page corner to mark his place.

Schembari is not a retiree who sips tea at Politics and Prose or some other bookstore. He is 20, a junior at American University, and paging through a thick history of Israel between classes, he is evidence of a peculiar irony of the Internet age: Digital natives prefer reading in print.

Whether you write fiction or non-fiction, it’s definitely worth a read. Despite Silicon Valley prophecy, human beings are apparently not so easily led to the digital light.

— Mark Barrett