DITCHWALK

A Road Less Traveled

Topics / Books / Docs

About / Archive / Contact

Copyright © 2002-2023 Mark Barrett 

Home > Archives for Mark

The iTunes Pricing Model

By 3 Comments

I am publishing a collection of short stories as an e-book. In this week’s blog posts I’m trying to work through the relevant pricing issues and set a price for that content.

In the comments to my initial post on this subject, Will Entrekin talked in part about pricing his own content using what he called the iTunes model:

When I first published my collection, I used what I called the iTunes model: I priced the flash fiction at 99 cents, the short stories and essays at $1.99, the poetry as an EP (5 or 6) at $4.99, and then the collection at $9.99.

As I noted in my response, for a while I’ve been subconsciously thinking about the idea that 1 short story = $1. I don’t know that twelve short stories necessarily compels or justifies a $12 price for the whole collection I want to publish, but I can see selling individual stories at $1 each and feeling as if that’s somehow fair. (I use the word ‘fair’ here in the naive humanistic sense, not in the savvy cannibalistic marketing sense. Obviously a product is worth whatever you can get for it, and any sale justifies whatever lies you need to tell or relevant information you need to withhold in order to induce that transaction.)

One practical problem with selling individual stories for $1 is the difficulty of providing a sample by which the reader can judge your authorial skill. I’m not saying that each story should be partially revealed, but I do think that readers deserve some reassurance that you can execute a story from beginning to end. My intent with the collection was to make some percentage available for preview, but to sell the entire collection for one price. (I’m not sure of the mechanics of this, but that’s the idea.)

If I were also to sell each of the the twelve stories as singles for $1 each, it seems at first blush as if the sample portion I was giving away should also be available for free. Yet the more I think about it the more I don’t think I would do that. I would still make the sample available relative to the collection, but if you wanted to purchase the sample as a distinct piece of content I think it would be sold at the same $1 per-story price.

Does that seem incongruous? In a weird way I think it actually makes sense, but maybe I’ve already become deluded about these issues.

In any case, I think there’s much to recommend the idea of a collection of short stories being sold like an album of songs. To the extent that the mediums are different, making the analogy less than perfect, I agree. But in terms of practical solutions it seems like a workable idea, and one that’s already being demonstrated in a similar market.

— Mark Barrett

Pricing Wolf Parts

By 2 Comments

I am publishing a collection of short stories as an e-book. In this week’s blog posts I’m trying to work through relevant pricing issues and set a price for that content.

On Twitter yesterday @leadigloo pointed me to Matt Bell’s Wolf Parts web page, where Matt talks about the sale and price of his upcoming book by that same name:

…this edition of Wolf Parts will only be available to people who pre-order the book before its print date of March 21, 2010. The book costs $8 (with free shipping), for which you’ll receive the perfect-bound minibook, plus an audiobook version that you’ll be able to download immediately upon completion of your order. As an added bonus, you’ll also receive an e-coupon for $3 off my full-length collection How They Were Found when it becomes available for pre-order later this year, sometime before its October release.

Now, obviously there’s a lot of stuff here in this limited-time offer: a perfect-bound minibook, an audiobook and a $3 coupon off the price of another book. Embarrassingly, I have to admit that I have no idea what a ‘pefect-bound minibook’ is, so I’m going to have to look that up. I was also a bit confused by some of the details, but Matt added an explanatory note:

Basically, if you order Wolf Parts during the next three weeks–the only time it will be available for purchase online–you’ll receive the audiobook immediately, the print minibook in early April, and, should you later choose to order How They Were Found directly from Keyhole, you’ll get that book for just $11 (instead of the usual $14), plus some pre-order bonuses for that book that we’re not ready to talk about yet.

[ Read more ]

Pricing A Short Story Collection

By 11 Comments

I am in the process of readying a collection of short stories for online publication. The stories are literary, and focus on one character (a young boy) over the course of a year. I hope readers connect with these stories emotionally. If not, I failed to hit what I was aiming at.

I will be posting the collection first on Smashwords. I have decided that I will not be posting the collection for free, but rather will be setting a price. I do intend to allow readers to sample the collection to demonstrate that I can, at the very least, carry a tune.

The question before me now is what the price should be. It’s a question everyone is wrestling with, so I don’t feel alone in my consternation. Whatever your feelings about the fluctuating price of gasoline over the past few years, at least there’s a constantly-updated market price for that product. If I was trying to unload a gallon of gas right now I’d know where I stand. Twelve literary short stories? Not so much.  [ Read more ]

Name That Author

By 2 Comments

Approximately twenty years ago a female author published a novel that began something like this (paraphrasing):

“In the idealized image of mapmakers, New Jersey is always pink.”

Do you know the title of the book or the name of the author? Do you know someone who might know? Would you ask them?

Because I can’t remember and it’s really, really irritating me.

— Mark Barrett

The Empire Strikes Back

By 7 Comments

Whatever else may be happening in the book business these days, it’s now clear that the publishing industry has decided to fight back on the fundamental issue of pricing its products. It’s also clear that this is a concerted effort, as against the general aimless flailing demonstrated over the previous six months.

After a protracted price decline took hold last fall and accelerated toward the holiday season, the core issue of product pricing came to a head at the end of January when Amazon pulled Macmillan’s titles from its site rather than agree to Macmillan’s demand that e-book prices be raised. (Amazon has an interest in keeping e-book prices low because it spurs demand for Amazon’s e-reader, the Kindle.)

Despite Amazon’s large customer base and beloved-brand status, after only a few short hours people began excising Amazon’s dead links from the consumer loop and pointing those links to other sites carrying Macmillan’s products. Demonstrating once again the shallow loyalty of online associations, as well as the vast difference between hosting and controlling a social network, Amazon was also reminded that even though it is (or rather was; more on this in a moment) one of the publishing industry’s biggest wholesale customers, from the point of view of the end user it’s just another easily replaced retailer. (Because of its Kindle e-reader Amazon is also a direct competitor for publishing dollars, further weakening the publishing industry’s interest in supporting Amazon’s pricing decisions.)

Sufficiently humbled by the experience, Amazon relented, providing everyone an opportunity to draw the wrong conclusions about who won and who lost even though the jury is still out. The only issue that was settled was the question of who will be calling the shots on pricing. Whether those prices will be met or rejected by consumers remains undecided, and it remains the obvious basis on which other interested parties can attempt to compete.  [ Read more ]

Professionalism and Price

By 6 Comments

In yesterday’s post I made the case for my own rejection of the free/freemium content-pricing model, as well as the celebrity-first marketing model that seems to be its genetic twin. In a nutshell, the idea of giving away content in order to get people to care about me so I can monetize affection on the back end is not what I’m interested in doing. Were I the kind of writer who also wants to be a celebrity I could see the utility and appeal of that approach, but I’m not that kind of person. There’s nothing in me that wants to be on stage in a spotlight, and there never has been.

This leaves me with two choices. If conventional wisdom is right, and celebrity is a critical component of any writer’s ability to make a living, then I need to quit writing and do something else. The only alternative is the contrarian view that content in and of itself still does have some value in the marketplace. Because I tend to come by contrariness honestly, that’s the path I intend to follow.

If I’m right and conventional wisdom is wrong, then I’m effectively buying the content-first model at a discount. Later, when everybody realizes that celebrity is simply another endlessly-available, valueless commodity that they will have to root, grunt, scratch, claw and eternally fight for, I can leverage resurgent interest in non-celebrity content (formerly known as ‘entertainment’ or ‘knowledge’) and make a killing. Or something like that.

Obviously, the trendy idea that information or content has no inherent value rests on the bedrock premise of the internet as an free and open information pipeline servicing a world-wide society of hackers, spammers, pirates, griefers and anonymous cranks, as well as sundry meeker citizens. And I have no problem with that. I don’t think the internet should be regulated, or that people should be forced to give up their anonymity in order to join ongoing cultural conversations. If quality really doesn’t matter any more simply because there’s so much quantity, I can live with that.

However…it’s hard not to notice that comments about the ubiquity of internet content often dovetail with comments about the general lack of quality, value, merit, meaning or worth in that same infinite stream of words and ideas. And here I’m not talking about the difficulty of finding the good stuff. Rather, I’m saying that most of the stuff that’s out there is just plain bad not by my measure, but by anyone’s measure.  [ Read more ]

Doctorow, Anderson and Godin, Oh My

By 17 Comments

Six months ago, when I first opened up shop here at Ditchwalk, there was a riot brewing in the publishing marketplace. For all the back-and-forth about self-publishing versus traditional publishing, however, the rhetorical clash that eventually broke out last fall was never really an us-against-them-whoever-they-are revolution. Or if it was, it was only that for a few short weeks, until the industry forces manning the status-quo battlements got their mind around the fact that the internet wasn’t going to go away no matter how many ruby-slippered heel clicks they threw at the damned thing.

What really drove the chaos last fall is what drives chaos in any business. Suddenly, with only a fleeting decade’s warning, the book business didn’t now how to make a stable profit. The internet was the obvious scapegoat, at least until the recession took hold, at which point big names in the publishing business reassured the rabble that everything would be fine as soon as the recession was over.

Now, when a pricing plague strikes your village and the experts fail to stop the spread, and Aunt Sadie’s home recipes don’t work, and your prayers don’t save the people you love, there’s a natural tendency to latch on to anyone who comes by with a possible solution. Fortunately, the one thing you can always count on in such situations is that someone will come by.  [ Read more ]

Weekend Reads

By 2 Comments

Over the past two months I’ve had three people work on my furnace. In order to use both outlets on the nearby drop box, one of these people unplugged the sump pump, then neglected to plug it back in.

Have I mentioned that it’s been raining a lot lately?

In order to take our minds off the joy of clean-up, I offer these links of interest. How much interest I can’t say, but definitely more than you would have in cleaning up a flooded basement.

  • How to Leverage Twitter When You Have Little Time

    I have a general distaste for the idea of maximizing anything. Books or people who encourage me to get the most out of everything from my in-between moments to my entire life are invariably asking me to heighten my already heightened sense of awareness to the point of overload. I understand that time-saving procedures and efficient processes can produce benefits, but only if they are themselves simple to understand, implement and practice. As such, this link passes the minimalism test.

    Twitter can take a while to understand precisely because you can’t really understand it until you’re using it. So take what you want here and ignore the rest. It will help.

  • “World Press Photo” Contest Winners Gallery 2010

    Found this link via my good friend, Jurie. I was particularly drawn to the images of street fighting from Kiev, Ukraine — a city I visited in 2008 while working on an interactive title.

    I didn’t get to see that side of town.

  • Art Is Everywhere

    Note: this is an image-intensive site, and as such may take a while to fully load.

    Back when the internet first burst onto the scene, this is what it was like. You’d find a site where someone had dropped anchor in order to look around, and it was invariably interesting to experience that person’s point of view. Today the average garden-variety site is sophisticated, breathless, trendy and slick, in keeping with a culture that cares more about being looked at and talked about than doing or saying anything of interest.

    Give me a point of view any day:

    I started this blog to show that Art is Everywhere.

    That’s site-owner Ashley Spencer’s mission statement. And she’s right: it is.

  • Roger Ebert: The Essential Man

    Speaking of sophisticated, breathless, trendy and slick, it’s clear that Esquire magazine lost its way at some point. Now a caricature of its former self, Esquire currently rides the cutting edge of metrosexuality, cutting ever closer to the bone. If you know what I mean.

    Real men don’t objectify women, and particularly not under the pathetic pretext of ogling revering them. If you can’t tell me why a woman is interesting as an individual without also showing me a two-page, soft-focus flesh-drape across a $9,000 divan, then your pictures are not actually worth thousands of reverential words.

    Which brings us to the eternal problem of throwing the baby out with the bathwater. In this case, the baby is a profile of Film Critic Roger Ebert, which answered a lot of questions for me. I knew he was sick, and that he’d lost the ability to speak, but I didn’t really know what hand he’d been dealt. I don’t think I ever really thought of the man as tough, even when it looked like he was going to come out of his chair and punch Gene Siskel in the mouth, but the man is tough.

    Like men used to be.

Stay dry.

— Mark Barrett

Professionalism and Quality

By 2 Comments

After my weekend ride I spent most of Sunday catching up on non-writing news. Try as I might, however, I couldn’t stopping thinking about professionalism and amateurism, and whether there was any useful distinction between the two. As noted in previous posts, the corporate book business insists that amateurs cannot produce works of commercial quality or literary merit because amateurs are inherently unqualified to do so. But is that right? Is professionalism — whatever that word means — an inherent arbiter of quality?

I found myself thinking about that question while I read a New York Times piece on Toyota’s implosion as a brand synonymous with quality. While I already knew about the problems with the Pruis and runaway acceleration, I wasn’t surprised to run across this as well:

It also said it had avoided an investigation into the Tacoma, a pickup whose undercarriage could be affected by rust. Toyota offered to repair or, in some cases, replace damaged Tacomas built from 1995 to 2004. Toyota also said it had saved millions of dollars by delaying federal safety rules affecting other models.

Years ago I made enough money on a screenplay gig to buy myself the first new vehicle I’d ever owned. I took a long time picking it out, paying particular attention to ratings for quality as well as my all-season needs in the (then) upper-Midwest. The vehicle I settled on was a Nissan Pathfinder, which served me faithfully for close to a decade.

At which point the frame disintegrated:

[ Read more ]

We’re All Amateurs Now

By 7 Comments

I took a long ride on Metaphor (my imaginary horse) over the weekend, wandering more than aiming for anything in particular. On Saturday night we ended up in a little seaside town that would have been intolerable during tourist season, but was welcoming and sheltering in the windy gray of February.

After boarding Metaphor at the local stable just down the street from my hotel, I walked along the block-long main street, looking at the various storefronts and window displays. On the upwind leg I found the usual knick-knack shops and t-shirt shops, along with the local office of a national real estate brokerage, and the local office of a nationwide bank where you used to be able to borrow money to buy local real estate. On the downwind leg I surveyed the menus for fancy eateries — both promising to open again when people flew north for the summer — and one take-out joint that looked like it had died. There was a dentist’s office up a side alley, and a closed ice cream store that sold hand-packed and soft-serve, which seemed like both a commitment to customer service and a failure to commit at the same time.

And then I came across a gallery, and it was open.  [ Read more ]