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Site Seeing: Kassia Krozser | Booksquare.com

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Kassia Krozser is the proprietor of Booksquare.com. I don’t know her, but I feel like I know something about her from reading this post on her site:

Welcome back from whatever you did this summer. Me, I spent my time building a digital publishing company. It went mostly okay, though, in the end, there was no company to show for it.

It’s a smart piece written in the face of real loss, but among the ashes Kassia not only finds useful lessons learned, she takes time to map her own experience onto the broader publishing revolution.

Then again, Booksquare is a quiet site not given to spasms of pop-culture linkage, but rather to more considered thought and analysis of the rapidly evolving book world. Which means it’s my kind of site.

— Mark Barrett

The Agony of Success

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Why do storytellers tell stories? There are as many reasons as there are writers. Here’s a sampling.

One thing I’ve never been comfortable with, however, is a storyteller — and particularly a successful storyteller (however you gauge success) — who talks about how difficult, unbearable, agonizing, hopeless, unrewarding, soul-destroying, righteous, brutal, painful, exhausting or heroic the job of storytelling is.  [ Read more ]

The Coaching Encyclopedia

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I had no idea there was anything called a book coach. (Obviously this says something about my own impoverished imagination and lack of initiative, but for equally obvious reasons I would prefer not to dwell on those subjects.)

And I have to say, the questions being asked by the book coach at the other end of the above link are good questions. But I’m still stuck on the idea that book coaches even exist, and I can tell I’m not going to be able to shake free of this new obsession before this post ends.  [ Read more ]

Publishing is for Professionals

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As regular readers know, I’m working my way through a very interesting book called The Black Swan, which was recommended to me in the comments. Written by Nassim Nicholas Taleb, it’s a treatise on the commonsensical idea that it’s not life’s little ups and downs that are the real threat, but rather the bottomless pits that no one anticipates that pose the greater risk.

When I say that the author is smart I’m not condoning the author’s colossal ego, or his tendency to cloak bullying in humor and pranks. But he really is smart: and particularly so in that outside-the-box kind of way that you need to be to make any kind of difference these days. Which is obviously why Random House, a major publisher, decided to publish Taleb’s book, and why the New York Times made the book a bestseller.  [ Read more ]

Piracy is Piracy

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There’s a note going around today that 90% of MacMillan’s frontlist (their new books for this year) has been pirated. Predictably, this somewhat less-than-surprising factoid is being exploited by a number of interested parties, including the anti-DRM nuts who are always eager to remind us that DRM doesn’t work.

Well, we know DRM doesn’t work, and probably won’t ever work. But that doesn’t mean the idea behind DRM is wrong.

I also don’t like it when two sides in an argument promote extreme views that intentionally distort reality, then demand that I declare an allegiance. Since the internet first took hold of public consciousness the very question of content piracy and what piracy means has been distorted by two notable and related running battles featuring factions that I don’t respect.  [ Read more ]

Squidoo and the Identity-Theft Threat

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Speaking of trying to make a buck off of other people’s property, this is pretty impressive:

Rather than convincing companies to set up their own public profile pages for their brands to aggregate and manage online conversations, Squidoo is creating hundreds of unofficial ones (e.g. for Guinness) in the hopes that companies will come to them and cough up $400 per month for the right to develop the page on their terms. Once a company pays up and gains control over the relevant Squidoo lens, the left hand column will ‘belong’ to them.

Obviously Squidoo is smart enough not to use Guinness logos or other branding on the page, but what’s the real intent here? Rather than wait around for some user to put up a Guinness page, Squidoo is priming the pump in the hope that a discussion will get going that Guinness will then feel compelled to take ownership of. It’s a wonderful example of extortion by social-networking proxy, and I can see why somebody thought it was a good idea.  [ Read more ]

Self-Publishing Linkfest

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I’ve run across a blur of information about self-publishing in the past 24 hours or so, all of it deserving attention.

  • From the New York Times, a nice piece on Pondering the Format of E-books before you self-publish.

    The proliferation of formats has come about, in part, because most companies entering the e-book market have created a proprietary version.

    This rugged individualism started falling out of favor several years ago, and today many companies have adopted the ePub format developed by the International Digital Publishing Forum, an industry consortium. Sony announced in August that it was switching to ePub as well.

    Repeat after me: proprietary is bad. Independent authors do not want a third party to own the means of distribution in any way. If Sony or Amazon wants to sell hardware (e-readers), more power to them. But I’m not interesting in anyone who’s selling hardware that requires me to use (pay for) their software. I understand why people can own fonts, but I’m not down with someone owning the alphabet.

  • Five Good Reasons to Self-Publish Your Book. The subtitle here is: Because No Publisher Will Take You No Matter How Good Your Writing Is.
  • Finally, e-Fiction Book Club chimes in with Why You Should Self-Publish…, including more links on the subject.

    When you self-publish, as I have said before, your book comes with no guarantee of quality or even readability. Readers have to take a punt on your work, and unless you have a great word-of-mouth campaign going on, you’ve got very little chance of being noticed and selling significant copies. Not that I’m disparaging all self-published authors; I’m just pointing out the facts. You are shoulder to shoulder with some of the worst examples of writing ever produced, and you will be lumped accordingly.

    Sad but true.

An interesting side-effect of reading all these posts is that I’m getting a renewed appreciation for the skills of the craftspeople who work inside the staggering publishing industry. Clearly there is a lot of really useful institutional knowledge and business experience there that is applicable to all of the decisions individual authors are now making for themselves, and I have respect for that experience.

— Mark Barrett

Transmedia, Level 26, 90-9-1 and Transparency

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One of the hallmarks of storytelling over the past few thousand years is that the majority of people who are drawn to stories are not interested in creating stories on their own. They don’t even want to confront the means of delivery, or to understand how stories are imagined, created or produced. What they want is an imaginative, emotional narrative experience that is transparent to all of these mechanisms and processes. They want to consume in the same way that you or I might prefer to consume a meal without having to gather ingredients, cook, season, serve, or do much of anything except taste and chew.

I mention these points to re-frame the context surrounding transmedia storytelling and a recent example of that exploratory narrative form: Level 26, which you can see here, and read more about here and here.  [ Read more ]

BNET: Exploit Your Customers or You’re a Wimp

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In a previous post I mentioned running across BNET.com, which is a division of CBS Interactive. Yesterday I went back to the site to see if it held any riches, and promptly stepped in this:

The elephant in the room at Advertising Week sessions in New York beginning today is the ongoing reluctance of companies to mine user preferences and other data many consumers are willing to share in exchange for more relevant products and services.

Wow.

I mean, I thought one of the reasons consumers were willing to share data is because they’ve been told that it won’t be used against them. (I mean over and above the fact that you have to share data in order to use many services or sites — which means it’s really a fee.)  [ Read more ]

Best Job Title Ever

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Sign me up!

(Although the job title certainly fits, I don’t believe all the wild talk that this is a bold move on the part of the New England Patriots.)

— Mark Barrett