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Ditchwalk at Year Two

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Another year has come and gone here at Ditchwalk. For the second straight year any personal predictions I might have made last August have been completely voided by the intervening 365 days. Takeaway: don’t think too far ahead.

The most interesting thing about the past year, from my own myopic point of view as well as the point of view of the greater storytelling universe, is that self-publishing is no longer seen as even a lifestyle choice. Established/commercial pipelines will always exist, but the indy storytelling spirit is now fully legitimized across all mediums.

I can’t think of a better turn of events. Anything that liberates and validates writing is a good thing. We can worry about the ocean of work that’s being produced after we empower everyone who wants to write.

Speaking of which, I think the biggest problem facing publishing at all levels today is the problem of sifting, curating and reviewing content. I’ve looked far and wide for an appropriate place to submit my collection of short stories for objective review, but have essentially come up empty. Yet I’m not surprised. If the value of most stories — as determined by demand — is zero, then making a living as an independent reviewer is going to be economically impossible.

Unless you’re a part of the traditional New York publishing pipeline there’s little money in writing reviews no matter how you approach the task. Which of course leads to ugly practices like ‘paid reviews’ and ‘promoted reviews’ and every other form of marketing fraud you can imagine.

I don’t have a solution here. Reviewing demands credibility — along with considerable craft knowledge — and there just doesn’t seem to be any money in being credible these days. Better to whore yourself out as a celebrity and cry all the way to the bank.

How all this affects future plans is a bit schitzy. On one hand I’m not sure what I’m going to be doing a month from now, let alone six months or a year. On the other hand I no longer concern myself with trying to fit my ideas into a market or medium. Provided I can eke out a minimal level of subsistence I feel completely free to write what I want to write.

As to output, I hope to be considerably more productive. A Neil Rorke novel, a non-fiction book, and maybe a screenplay or two, along with blogging here and at NeilRorke.com.

I’d also like to end up some place where I can plug my electric guitar in for the first time in seven years. I think I write better when I pick at small metal wires that make loud, screechy noises.

Year One post here. Six-month post here. Inaugural post here. Food for thought here.

— Mark Barrett

The Ditchwalk Self-Publishing Scale

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Independent authors believe every self-publisher is a revolutionary. Gatekeepers in traditional publishing think self-publishers are losers, at least until those same losers use their self-publishing success to humbly petition for a book deal. Vanity publishers insist all self-publishers are overlooked geniuses, and happily back up that assertion with high-priced services and promises they never intend to keep.

All of these definitions are unhelpful at best, self-serving at worst. In order to talk about self-publishing with any legitimacy we need a way to differentiate among self-publishers that is meaningful and objective. For that reason I created the Ditchwalk Self-Publishing Scale, which uses rising levels of production complexity to categorize self-published authors.  [ Read more ]

The Website Platform Advantage

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While writing my Platform Evolution post I gave some thought to commenting on an excellent Infographic about content farms. No sooner did I decide against it than I ran across this excellent post on Publishing Trends about content farms. Then, a day later, a good friend sent me an unbidden and timely link to a post on Making Light, which, among other things, talks about — wait for it! — content farms.

If you’re not familiar with content farms you can get a quick overview here. As a writer, what concerns me most about content farms is that they are to writing and publishing what Ebola is to the human body. If I was an astrophysicist I would also add that content farms are to information and knowledge what solar storms are to communications. And if I was a logician I would say that content farms are to accuracy and reliability what tsunamis are to fishing villages.

Which is to say that everything about content farms is bad, but not equally bad. The worst aspect of content farms is not that they’re the new frontier for spammers and swindlers, it’s that producing so much crap at such an incredible rate renders every single aggregating and filtering mechanism useless.

Google as a search engine for retail products and reviews has been beyond broken for years. (Try searching for “best _____”, where the blank is any product you’re interested in.) Amazon is currently the default search for products, but it’s starting to fall apart as well. (Am I looking at the latest version of the CD/DVD/book I want to order? Is it new or used? Does it ship free or for a fee? Is it shipping from Amazon or some fly-by-night third-party reseller?) And of course the idea that all that ballyhooed user-generated social-media content is pretty much crap is also nothing new.

What content farms do that’s new is automate the production of internet crap by exploiting free labor and making liberal use of other people’s content in a plausibly deniable way. For independent writers trying to attract attention, fighting through the noise pollution generated by content farms may seem impossible, and all the more so as content farms begin to pollute e-book retailers like Amazon. The antidote to this virulent hemorrhage of obfuscating web text may seem to be a gated social networking community, but I think the opposite is true.  [ Read more ]

Twitter Quitter

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A couple of weeks ago I deactivated my Ditchwalk Twitter account. All I have felt in the aftermath is relief.

A basic premise of independent authorship is that authors should establish their own platform in order to reach out to readers and potential customers. I believe in that premise. What constitutes a platform, however, remains undefined.

Currently many people believe that Facebook and Twitter are central to an author’s platform because of the size of those online communities. But joining Facebook or Twitter merely allows the opportunity to start building, managing and marketing to the communities segregated on those sites. All of the work still needs to be done by you, often under terms and conditions no one in their right mind would otherwise submit to.

Facebook constantly made me feel like a sucker so I dropped it — and have never regretted doing so. Twitter, with its more fluid and simple conversational focus, never felt like a con game, but over time the potential and benefit of the site narrowed and faded. In the end I felt the time I allocated to using and managing Twitter could be more profitably spent in other ways. As I hope the remainder of this post attests, this was not a conclusion I came to rashly.  [ Read more ]

Technology Risk and the Independent Author

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Two years ago I looked at hundreds of WordPress themes in anticipation of putting up this site. I’d never paid for a theme before, but time and again I kept coming back to the themes at StudioPress.com. Their designs were clean, their support seemed solid, and after a while I decided to pull the trigger on their Streamline theme, which is the theme you see on this site.

For a year and a half I was perfectly satisfied. The support was excellent, the theme performed as expected, and I was able to get on with the business of blogging.

About six months ago, however — give or take — StudioPress became a subsidiary of CopyBlogger, the underlying software for the themes was radically altered, and the support on the site became spottier and more contentious. I never faulted the moderators for putting limits on the amount of customization they offered, but the tone and frequency of such reprimands seemed to signal an intent to drive additional fee-for-service revenue from the basic themes being sold.

Because I knew upgrading my current theme would break a number of modifications I’d made, I put off the upgrade as long as possible. At the same time I faced an ever-growing backlog of changes I wanted to make on my site, and at some point it became obvious that I should upgrade before making any additional changes to an older version I had every intention of migrating away from.  [ Read more ]

Site Notice: Server Issues

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It’s almost beyond belief to me that I’m continuing to have trouble with my site host, Network Solutions. I apologize to anyone who’s tried to visit this site or the small site I put up at the beginning of the week. The amount of data I’m trying to move is trivial, but for some reason the addition of one site to NetSol’s server capacity seems to have crippled its ability to send pages to your screen — if it allows those pages to be served at all.

I am once again in tech support hell, and have once again managed to escalate the issue to NetSol’s tech support by demonstrating that the problem is not on my end. I have tried several of the fixes they asked me to try, and if they didn’t make things worse they did nothing to resolve the problems at hand. My hope is that the issue will be resolved shortly.

— Mark Barrett

WordPress as a “Known Issue”

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I put up a small WordPress site over the weekend. It’s on my shared-hosting package, meaning the new site resides on the same sever share that this site sits on.

After pointing people to the new site today I received a message that it couldn’t be accessed. I checked and it worked for me, but when I checked again a few minutes later I got a ‘permission denied’ page, as if the site was unavailable or under construction. Over the next ten minutes or so I was able to replicate the problem on the other site, and even on this site.

My first tech support call to Network Solutions — my site host — went well enough. They showed me how to reset the permissions on my site, and things seemed better after that. Until a couple of hours later, when the same thing happened again.

My second tech support call was less reassuring. Not only was I told that the intermittent errors were a result of total server load, but WordPress was specifically described as a ‘known issue’ in taxing server bandwidth.

Uh…no. If you’re one of the largest hosting providers in the world, and you’re having trouble feeding my WordPress pages to a small handful of visitors, that’s not a WordPress problem, that’s a YouSuck problem.

I’m now being pointed to some helpful tips on speeding up WordPress installs, and have been advised to try using WPSuperCache (a plugin I have considered before), but having one of the most widely-used blogging apps described as a known issue by my site host is a fail.

After allowing malicious code injections into my site, failing to notify me of such in a timely manner, degrading the response time of this site to +30 seconds, and now this, I can’t recommend Network Solutions to anyone else. I’ll probably play out the end of my contract, but between now and then I’ll be looking for reliable hosting without excuses.

The good news is that while I was on hold a robo-message informed me that J.D. Powers might call to ask about my tech-support experience. Please do.

— Mark Barrett

The Storytelling Life

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If you are interested in telling stories I want you to do something for me. I want you to protect that desire from your friends, your family, your peers, your online acquaintances, the literati, the critics, the publishing world and, most importantly, you.

If you decide at some point that storytelling no longer interests you that’s fine. What’s not fine is to think there’s some metric by which you must measure success. And the last possible metric you should measure success by is money.

I’ve been paid for my storytelling skills more than once. I have been and am a professional writer. But the storytelling I’ve done that has made money is only part of my storytelling life. The epicenter of that life, the core of my storytelling drive, is the mystery and promise of the blank page. It has been that way since I was a child, and I have protected that core from every assault waged against it.

I have not, however, always put storytelling first. For much of my adult life I put relationships ahead of my desire to tell stories, and I have no regrets about that. To do anything else would have been unthinkable to me. If life is short, and it is, then it’s for damn sure too short to be spent satisfying an itch while the people you love go wanting.

There were of course times when I was frustrated. And there were times when I could have written but I wasn’t supported in doing so. But even during the worst of it I didn’t feel as if I had to make a final decision one way or the other. I didn’t have to choose precisely because I never intended to let storytelling go. What I want you know is that you don’t have to choose either.  [ Read more ]

The Ditchwalk Print-On-Demand Roadmap

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As regular readers know, I put a collection of short stories on Smashwords four months ago, where it can be sampled, purchased and downloaded in various e-book formats. I now want to make a print-on-demand (POD) version of that content available, so people can order a physical copy of the book. (This post rejoins a conversation I had with myself — and many helpful commenters — shortly after making the e-book available. More here and here.)

Paranoid Overview
There are a lot of companies offering print-on-demand publishing to independent authors. I also know there are a lot of disreputable companies — known variously as vanity or subsidy publishers — whose business model is predicated on charging abusive up-front fees for middling or nonexistent services. Industry propaganda against fee-for-service publishing says that money should flow to the author, not from the author, but as I noted late last year that propaganda has always been a self-serving fraud. Authors can be ripped off by anyone.

For any independent author, controlling costs and maximizing each dollar spent is critical. Philosophically I don’t care whether costs are up-front, fee-for-service charges or back-end participation. What matters is getting the most service or product for my money. As a practical matter, however, minimizing out-of-pocket costs is important because it preserves operating capital. The longer I can keep my head above water the longer I can write, and the longer I can write the more chance I have of seeing a profit.  [ Read more ]

Ditchwalk at One Year

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I started this blog with a focused set of objectives. I wanted to learn about the state of the publishing industry. I wanted to re-establish myself on the web. I wanted to meet people who are interested in storytelling and dialogue with them about related issues.

Check, check, check.

So what’s next?

I have a lot of things I want to write. Novels. Stage plays. Screenplays. Nonfiction.

I have the time and freedom to write these things, but the opportunity is not open-ended. I need to take advantage of this moment, even if it means making a lot of compromises in my life and giving up on other things I’d hoped and planned for.

All I know is that if I don’t do this I’ll regret it, and I work very hard to make sure I don’t have regrets.

There are no guarantees, of course. I could complete all of the drafts I hope to write in the next nine months and have nothing salable — either because the market isn’t there, or because what I’ve written is not very good. But if the choice right now is between relying on myself and counting on others, that’s not a hard choice to make.

I’ll still keep blogging. I’ll still keep an eye on the industry. But in general I think I’m up to speed on the big issues, and that most of what’s happening in publishing will sort itself out without my involvement.

The good news, and it’s very good news from my point of view, is that even as the market value of writing heads toward zero, the opportunities to reach readers directly keep growing. To the extent that a viable business model may not currently exist, worrying about business models before I have content to sell seems a bit misplaced.

The only useful convergence I’ve been able to identify seems to be spending time writing while the market continues to sort itself out. So I intend to write. A lot.

— Mark Barrett