DITCHWALK

A Road Less Traveled

Topics / Books / Docs

About / Archive / Contact

Copyright © 2002-2026 Mark Barrett 

Home > Archives for Publishing

Cover Design Week

By 1 Comment

In a recent post about choosing a print-on-demand (POD) provider, I said I was going to look into the viability of having someone else handle the cover art for a POD version of my short story collection, The Year of the Elm. For the past week or so I’ve been doing exactly that, and I think the issues I’ve been wrestling with are ones that many (if not most) independent authors will necessarily confront.

Having asked for and received recommendations and responses from a number of independent authors, the most interesting thing I can report is that the exploding self-publishing marketplace currently provides cover-design services to independent authors at almost any imaginable price point. It’s almost absurdly easy to find people doing this kind of work across a wide range of fees.

While questions of artistic merit and marketing effectiveness are central to the importance of a book cover, and the professional standing of many cover-design providers is all over the map, I’m going to deal with those issues (and more) in subsequent posts. I’ll also try to detail the logical process I follow in coming to my own decision about whether or not to employ someone else’s talents — a decision I took as a foregone conclusion last week, but one I’m a bit surprised to be revisiting again.

As I said in another recent post:

Just because someone hangs out a shingle it doesn’t mean you’re going to be fairly charged, or that the work will be done to your standards. In fact, you could get gouged for slip-shod work that you would then have to pay someone else to fix, leaving you out more money and more time than you would have forfeited if you had done the work yourself.

The point here is that what looks like a simple question — paying others to do work for you — can quickly explode into more complex and problematic questions, all of which also involve time as a component.

More soon.

— Mark Barrett

When Escalation is a Good Thing

By 1 Comment

Whether you’re an indy artist establishing a full-blown online presence or just an average tech user, sooner or later you’re going to run into gadget problems that need resolving. It’s the nature of the tech beast that the devices and services we rely on are complicated and regularly in need of reconfiguration.

While even the most automated updating process can go wrong, where most end-users run into real trouble is when they require (or think they require) individual tech support. Even worse, the more obscure, intermittent or subtle a problem is, the more difficult it can be to get tech support to address the problem.

The good news — and I think it is very good news — is that there are some basic things you can do to make the problem-resolution process as efficient as possible. Which is not to say that you will enjoy it, or even that your problem will be resolved, but simply that you will know you took your best shot.  [ Read more ]

Facebook, Twitter and Maintenance

By 2 Comments

A couple of months ago I ran across an article (among many) that talked about the explosive growth of gaming on Facebook. After reading the piece I posted an idle question on Twitter, wondering if Facebook would ever been known as a game site first and a social-networking site second.

Obviously Facebook’s appeal transcends gaming. But another article over the weekend also makes it clear that the trend toward Facebook as a game-centric web space continues:

Market research group Lightspeed Research says 53 percent of Facebook’s members aged 18 and over have played a social game, and that 19 percent of those users consider themselves addicted to the games.

It’s also clear that Facebook did not see this coming. Most of Facebook’s games were third-party products, which, in many cases, were being used to rip-off Facebook’s own customers. (Facebook only stepped in to police the abuses when it noticed the amount of revenue being generated, and wanted a cut for itself.)

Beyond the historical perspective, what’s interesting to me about the continued explosive growth of gaming on Facebook is that it may signal weakness in the site’s social-networking premise. (Obviously the number of gamers and frequency of play only benefits Facebook. I’m not arguing that this is a problem relative to Facebook’s ongoing attempts to generate revenue from page clicks or by harvesting user data, etc.)

The premise of Facebook is that it allows you to build and manage your social relationships. But there are two potential problems with this premise. First, although some people treat Facebook as a competition, always looking to generate more ‘friends’, most people have a limited network they want to build and maintain. Once that’s accomplished, there’s not much more networking to do, which for many people is the fun part. Second, even a minimal network can require a great deal of maintenance, including photo and conversation management. While such things might be fun at first, keeping everything up to date on Facebook requires the same numbing process that goes into updating a physical photo album or contact list.

In this context, the explosion of interest in gaming on Facebook may be an indicator that social networking is losing steam on that site. Perhaps users are tired of self-directed building and management, and want a more catered experience. Maybe they’re bored with all of their ‘friends’. Maybe they simply have nothing else to do on the site than feed and maintain their presence, which is the internet equivalent of watering and weeding a garden.  [ Read more ]

Best Buy, Borders and Buying Books

By Leave a Comment

Over the weekend I went into a Best Buy. I checked out some music and some movies, then went looking for the software shelves. There weren’t any.

I don’t know if you shop at Best Buy very often, but no tech-centered store does more to stay abreast of current trends. When MP3 players got hot, Best Buy made room. Now that mobile phones are all the rage they are also center stage at Best Buy. Still, the fact that there was no boxed software came as quite a shock to someone who has watched the PC revolution from its infancy.

But it was nothing compared with the shock I felt when I found myself staring at actual physical books for sale. Sure, the shelf was an orphaned unit, awkwardly placed. And the selection was small — maybe thirty titles in all. But there they were, mostly music-related titles, defiantly low-tech in a high-tech store that couldn’t be bothered to stock software. If I ever needed confirmation that books will never die, that was it.

This anachronism also prompted me to recall what I believe to be my only-ever visit to a Borders store. It came a month ago or so in Manhattan, and the whole time I was wandering around looking at titles I couldn’t shake the feeling that I was visiting a terminally ill patient in a hospital.  [ Read more ]

Time, Money, Stupidity and Self-Sufficiency

By 1 Comment

A couple of weeks ago I was compelled to open the case on my balky computer and dig into its guts. My goal was diagnosing a long-running and progressively worsening series of program crashes and operating-system reboots, all of which were crimping my productivity and putting my data at risk.

It took more hours than I would have liked, but in the end I had my culprit: a bad stick of DDR2 memory, now upgraded and replaced. Along the way I also updated the BIOS for my computer, stress-tested and reconfigured various bits of hardware and software, and killed several trojans and a dormant worm.

I am now suffering no computer ills. My machine is running like an electronic top. I’m confident going forward that I have a stable platform from which to work, and that’s no small comfort given that I hope to do a great deal of writing over the next nine months. My computer is, after all, my workshop, and I don’t need a workshop that blinks out at random intervals.

Optimus Perfecticus
While diagnosing my computer problems I ran a series of tests, including MemTest86+ — which proved decisive. In order to run that program I had to download and install it, which I was able to do after a couple of faltering attempts to decipher the geek-speak instructions.

While performing this relatively simple task I found myself confronting an age-old debate that seems almost generic to human existence:

When should you hire someone to do a job for
you, and when should you do it yourself?

The answer, always, is found at the intersection of time and money. How much will it cost, and how long will it take, either to pay someone to solve the problem or to do it yourself? (Here I’m assuming that the goal is not one of self-satisfaction, but simply solving a problem by the most effective means.)  [ Read more ]

The Storytelling Life

By 4 Comments

If you are interested in telling stories I want you to do something for me. I want you to protect that desire from your friends, your family, your peers, your online acquaintances, the literati, the critics, the publishing world and, most importantly, you.

If you decide at some point that storytelling no longer interests you that’s fine. What’s not fine is to think there’s some metric by which you must measure success. And the last possible metric you should measure success by is money.

I’ve been paid for my storytelling skills more than once. I have been and am a professional writer. But the storytelling I’ve done that has made money is only part of my storytelling life. The epicenter of that life, the core of my storytelling drive, is the mystery and promise of the blank page. It has been that way since I was a child, and I have protected that core from every assault waged against it.

I have not, however, always put storytelling first. For much of my adult life I put relationships ahead of my desire to tell stories, and I have no regrets about that. To do anything else would have been unthinkable to me. If life is short, and it is, then it’s for damn sure too short to be spent satisfying an itch while the people you love go wanting.

There were of course times when I was frustrated. And there were times when I could have written but I wasn’t supported in doing so. But even during the worst of it I didn’t feel as if I had to make a final decision one way or the other. I didn’t have to choose precisely because I never intended to let storytelling go. What I want you know is that you don’t have to choose either.  [ Read more ]

The Ditchwalk Print-On-Demand Roadmap

By 14 Comments

As regular readers know, I put a collection of short stories on Smashwords four months ago, where it can be sampled, purchased and downloaded in various e-book formats. I now want to make a print-on-demand (POD) version of that content available, so people can order a physical copy of the book. (This post rejoins a conversation I had with myself — and many helpful commenters — shortly after making the e-book available. More here and here.)

Paranoid Overview
There are a lot of companies offering print-on-demand publishing to independent authors. I also know there are a lot of disreputable companies — known variously as vanity or subsidy publishers — whose business model is predicated on charging abusive up-front fees for middling or nonexistent services. Industry propaganda against fee-for-service publishing says that money should flow to the author, not from the author, but as I noted late last year that propaganda has always been a self-serving fraud. Authors can be ripped off by anyone.

For any independent author, controlling costs and maximizing each dollar spent is critical. Philosophically I don’t care whether costs are up-front, fee-for-service charges or back-end participation. What matters is getting the most service or product for my money. As a practical matter, however, minimizing out-of-pocket costs is important because it preserves operating capital. The longer I can keep my head above water the longer I can write, and the longer I can write the more chance I have of seeing a profit.  [ Read more ]

Apples Weekly and Oranges Godin

By 1 Comment

Yesterday Publishers Weekly decided to go bottom feeding for small-dollar fees from desperate, easily duped writers. On the same day, regarding his radical, forward-looking decision to abandon traditional publishing, Seth Godin finally got his multi-week campaign of hints and rolling announcements to go effortlessly viral. (Inconvenient historical footnotes here and here.)

At first blush this would appear to be perfect convergence. An old-school publication debases itself by pimping out its own client base, while a visionary independent leads a rag-tag band of revolutionaries into the future.

But wait a minute. To whatever extent such announcements (of both kinds) have become commonplace over the past year, it’s worth noting that the actions taken by Apples Weekly and Oranges Godin are differentiated by scale, not publishing philosophy. Apples Weekly is trying to solve an economic problem determined by its staff size and production demands. That it’s doing so in a desperate and ugly way is beside the point. Oranges Godin, as far as I can tell, only has to keep Oranges Godin alive, meaning his visionary approach to publishing is primarily a function of low overhead, not secret knowledge.

To be fair, after Publishers Weekly President George W. Slowik Jr. put his name on the ugly press release for PW Select, he probably spent a few minutes throwing up in a desk drawer — if not because of the program itself, then because his name was on such an obviously deceptive document. Whether Slowik cares about the writers he’s determined to fleece or not, it’s his job as captain of the PW Catamaran to make sure that it doesn’t sink. If that means cannibalism…well, that’s what it means.

Given that Oranges Godin probably has a few bucks in the bank, and his celebrity as a guru is clearly established, it doesn’t seem particularly brave of him to wander off into the wilds. Particularly when the wilds are a place he’s intimately familiar with, if not better positioned to exploit than the concrete jungle.

— Mark Barrett

Why Print Publishing Will Never Die

By 8 Comments

Turn on your TV on Saturday or Sunday during the day and you’ll discover that the great majority of shows are infomercials. That is, they are program-length commercials paid for by the companies presenting products and services in those shows.

In the evening you’ll see this is no longer the case. Instead of infomercials you’ll find actual programs — either original or syndicated — presented by the network or channel you happen to be watching. These shows are interrupted by short blocks of ads that have been sold to advertisers in the same way that the larger blocks of time earlier in the day were sold to infomercial creators.

The only difference between the day and evening hours is that at night the station believes it can entice an audience to watch its own programs — and by extension the ads that run during those programs, which in turn allows the network to charge for those ads based on the size of audience they capture. More audience at any given time equals more advertising revenue.

Running infomercials during the day is an open admission that a network or channel has thrown in the towel not simply on creating their own programming for that block of time, but even on the idea that they might present syndicated content (sitcom reruns, for example) as a means of attracting an audience. For that time slot on that particular day, taking money up-front from an infomercial provider produces more revenue than would trying to attract an audience by traditional means, And because the station is getting paid in advance it doesn’t care whether anyone watches or not. (Think about that.)  [ Read more ]

Advice vs. Opinion

By 7 Comments

My brother tells a funny story about someone coming to him for help. He politely listened to the person explain their situation, which went on forever, then gave his take. At which point the person turned on him like a lunatic and screeched, “I asked for your opinion, not your advice!”

In the aftermath of that anecdote I broke the concepts down to discern the difference between the two, and hopefully protect myself from a similar experience. Here’s the entire difference between opinion and advice:

  • Opinion = “This is what I think.”
  • Advice = “This is what I think you should do.”

That’s it. That’s the whole difference between telling someone your opinion and having the effrontery to give unsolicited advice.

I mention this because a peer had a similar run-in with someone in a professional context. While there’s no way to protect yourself from crazies, you can cut down on the likelihood that someone will take offense by framing everything from your own point of view:

  • If I was in your shoes…
  • If that happened to me…
  • I know how I’d feel if…
  • That happened to me once, and…
  • In my own experience…

That sort of thing. Whatever observations you want to make in reply, make them about yourself. There’s literally no difference in what you’re saying, but for some people it seems to make a big difference.

And in a business context, that could make a difference to you.

— Mark Barrett