DITCHWALK

A Road Less Traveled

Topics / Books / Docs

About / Archive / Contact

Copyright © 2002-2023 Mark Barrett 

Home > Archives for Publishing

The Information-Age Myth

By 6 Comments

I went into a large, nationally-known chain store last night to buy a few things. When I what I wanted I went to the check-out lines. Because the store had too few employees handling too many customers I elected to take my five items to the twelve-items-or-less line, on the assumption that fewer items would mean a faster checkout.

Confirming the wisdom of my choice, the customer two places ahead of me breezed through checkout. Because the three women ahead of me were only buying two items as a group, I felt confident that I would be on my way in short order. (In the fable business, this is known as counting your chickens before they hatch.)  [ Read more ]

A Generational Definition of Insanity

By 5 Comments

You’ve undoubtedly heard this before:

The definition of insanity is doing the same thing
over and over and expecting different results.

I’m old enough now that I can attest to the truth of that saying from both observation and personal experience. The antidote, of course, is to recognize behavior patterns and interrupt them — provided you have the clarity of mind to do so. It’s not easy, and it runs against the human tendency to resist change and protect the ego, but it can be done. As is also often said, admitting you have a problem is the first step.

A related but much more insidious problem involves the repetition of behaviors over the course of generations. These generations may be literal, coming along every twenty years or so, or they may be developmental and occur with greater frequency. In each case, however, new generations are predisposed to repeat experiences precisely because they arrive on the scene oblivious to what has gone before.

There are two main reasons for the perpetuation of such generational blindness. The first is the failing of previous generations to pass along useful knowledge, or to make knowledge available and digestible in ways that are accessible and relevant. The second is the failing of new generations to recognize that a distinction must be made between what is new to them (as a group or as individuals), and what is actually new.

For example, at some point most people becomes fascinated with their own sexuality, often to the point of distraction. Yet no one would argue that this process for any individual sheds new light on the human condition, or represents a break from the past. Coming to terms with one’s own desires and biological essence is exciting, intoxicating, and so utterly commonplace as to be mundane. That such newness can feel transcendent to the individual or group is clear, even as it is demonstrably not new. (Without ‘going there’, try conceptualizing your parents or grandparents as the sexual being you believe yourself to be. Because they are/were.)  [ Read more ]

Weekend Reads

By 1 Comment

It’s an interesting time. Spring is busting out. Oil is washing ashore.

I’ve been in a low gear for quite a while now, partly for reasons of my own and partly due to circumstance. I feel like an upshift is coming, and that I’m personally ready to pick up speed, but the corners are still blind.

Do I need to keep my foot on the brake, against the straining engine, or can I drop the pedal and go? An interesting question, which I’m pretty sure I won’t be able to answer in advance.

It’s an interesting time.

  • The Big Picture: April 30, 2010

    I would give the first image a Pulitzer on the spot. The last image — if the hurricane-shaped sprawl is indeed oil — is rife with irony.

    If you’re wondering how hard it’s going to be to clean up this oil spill, imagine that a crude-oil bomb has exploded in your closet and your job is to clean your clothes. The immediate response you just had — that you would simply throw away your clothes and start over — is not available to flora and fauna. They have to wear it.

  • Shakespeare: The Question of Authorship

    A book review about a smart book that takes apart all those entertaining claims that Shakespeare could not have been Shakespeare.

    Every mystery is not a secret. Every silence is not a lie. The play’s the thing.

    • [ Read more ]

The Print-On-Demand Molehill

By 12 Comments

One of the best things about being part of a community is that the whole has the potential for being self-correcting. It’s not a sure thing, as any example of mob rule or cultural intolerance can attest, but there is at least the potential for a group to help individuals overcome blind spots or obstacles. Individuals who do not belong to a group, or who do not have access to collective wisdom, may be doomed to reinvent the wheel or to repeatedly fail because of their own tendencies and shortcomings.

I’m not a big joiner. I just threw Facebook in the junk pile because the price of belonging to that group is self-deception, and like Sam Spade I’m not willing to be somebody’s sap.* More than wearing a team blazer or adopting a popular philosophy or expressing loyalty to a particular trendy brand, I value belonging to a community of ideas. This has always led to involvement with smaller groups of people who share my interests, but the benefit to me is that these more issue-oriented groups can both augment and check my own thoughts.

In order to derive such benefits, however, it’s not simply enough to belong to a group. Approaching someone to suggest that they may be incorrect about something is fraught with risk, and presumes that the individual is open to such communications. As we all learn at a very young age, this is usually not the case. Most people would rather feel right than be right, even at the expense of their own well being. There is also a tendency for people to be more interested in telling others how wrong than they are in hearing the same thing themselves, and this tendency is often (if not commonly) greater in people who are ignorant or uninformed than it is in people who are knowledgeable. As a result, even if we are open to hearing about our mistakes, the number of reliable advisers that anyone might hope to hear from is usually small.  [ Read more ]

Weekend Reads

By 4 Comments

Welcome to the independent writer’s life. Put up your short story collection at the beginning of the week, get pounded by malicious code injections the rest of the week.

To help keep your own chin high and lip stiff, I offer herewith a helping of distractions and items of interest that could very well make or break your ability to ever again confront the horrifying solitude of the keyboard. Drink up.

Is It Safe?

By 2 Comments

No, it’s not safe.

No matter how much money the powers-that-be put into making the internet seem like a sunny day in the park, the internet is the technological and societal equivalent of a dark alley. From the thugs working out of mom’s basement who are trying to steal your bank account login info, to the thugs at Facebook opting you in to efforts to track, exploit and sell your every click — and intentionally making it impossible for you to opt out — there is no safe place to be on the world wide web.  [ Read more ]

The Print-On-Demand Mountain

By 9 Comments

At first blush, print-on-demand (POD) seems to be the middle-ground in the publishing revolution. It yields a physical book, much like traditional publishing, but is the result of a quasi-do-it-yourself process. To the extent that holding a book, or being able to physically transfer contents in book form, is important to an author, there are a wealth of companies providing POD services. (The big three are probably Lulu, CreateSpace, and Lightning Source, with Blurb anchoring the image-heavy end of the self-pub spectrum.)

Thinking that it would be nice to make a POD version of The Year of the Elm (TYOTE) available for anyone who wanted it, I spent a fair amount of time last night digging deeper into the POD process. What I’ve come away with today is both a renewed appreciation for the craft and complexity of publishing, and a growing conviction that I don’t want to go down the POD road, at least for now.  [ Read more ]

The Internet as Relief Valve

By 6 Comments

Dan Wagstaff had an excellent post up over the weekend at CasualOptimist. Here’s the crux:

My point is not that we should not stop experimenting with new author contracts, transparency, formats, trade terms, or marketing — we need to try new things and be allowed to fail. But this should not come at the expense of consistently good, interesting (and inexpensive) books.

I encourage you to read the post. It’s a summary of things that have been and are being tried to in order to gain a toehold in the new publishing reality, but — as Dan points out — it’s also a reminder that the basic problem is not one of process but product. What is it that is the publishing industry should be selling?

In the comments to the post, I wrote this:

…if the industry needs to contract on the basis of content alone (ignoring other obvious reasons driving a coming contraction) — it seems to me that the internet is a useful mechanism by which that contraction can be managed, as opposed to happening at a more precipitous rate.

I think it’s clear that corporate publishing cannot continue in its present form. It’s top-heavy and badly listing, and sooner or later economic pressures are going to take their toll. Thinking about this over the weekend, it seems to me that even as the internet is the instigator of many of publishing’s woes, it’s also a relief valve of sorts in that it allows publishers to connect readers with content, while at the same time being more (appropriately) selective about which content is turned into physical books. (Note how completely this distinction seems to be lost in the current publishing dialogue at the corporate level, while it is at the heart of discussions at the authorial level.)  [ Read more ]

TYOTE

By 2 Comments

The title of this post is the working-title acronym for my collection of short stories. I’m 99% sure the title is the one I’ll be going with, but until I’m 100% sure this is what I’m calling it.

It’s been interesting getting the stories in shape. I’ve pushed myself to make the stories good, and been pushed to do more by the finality of the act of publication — even if I’m only self-publishing them in digital form. Nobody wants to make an idiot out of themselves.

I’m pretty close to being able to put the stories up on Smashwords. I’ve worked through the formatting style guide, and I have a working comp for the cover art. I just need to do a final version of everything and a final read-through of the text and I think that’s it. (I’ll have more to say about the various steps in the process when I’m reasonably confident I didn’t mess things up.)

What I can say so far is that the impending act of publication has helped improve my work. Because I’m taking it seriously, that seriousness is producing benefits I hadn’t imagined. I’m not new to turning in final drafts of fictional copy, or scripts that will be produced by others, but this is a more solitary process, and I’m glad to find that it is not without rewards.

Even as I am starting to see the larger self-publishing movement as a fad or balloon that will inevitably go bust, I’m also utterly convinced that the internet as a distribution and publication platform is for real. I can put these stories where others can find them, and I don’t have to ask permission to do that.

As small as the collection is, and as limited as the economic upside might be, it feels like a big deal. Regardless of the outcome, I’m glad I’m doing this.

— Mark Barrett

The Successful Publisher

By 6 Comments

I’ve been thinking about the previous post, and it seems to me the same advice holds for anyone looking to get into publishing — whether as a self-published author, or as a publisher of other people’s works on any scale. If you don’t define success yourself, the miserable soulless scorekeepers are going to define it by how much money you’re making, or whether or not you’re still in business.

The recent dissolution of HarperStudio is not simply a case in point, it’s a case that demonstrates the utterly bankrupt way the miserable soulless scorekeepers go about their business. What happened at HarperStudio, as far as I can tell, is that the guy who ran the place — Bob Miller — decided to go do something else. In a corporate context that’s the equivalent of leaving your wallet on the street, because there are always other factions in a corporation that want to play with the money in your budget. But is that the same thing as failing?

Seriously: how many people inside HarperCollins were rooting for HarperStudio, and how many were hoping it would fail? If you worked for the mothership, did you really want someone proving that a stripped-down version of what you were doing could actually work? Or did you want it to blow up, with or without your own finger on the trigger? I have no idea if Bob Miller was a hampered visionary or bumbling idiot, but that’s really the point. Does anyone know what was happening behind the scenes? Does anyone know what the money flow was like, and how HarperStudio’s subsidiary status with HarperCollins affected its ability to be successful?

What if Bob Miller had not decided to leave HarperStudio? What if he was still there, doing his job, but the company was badly in the red? Would that be a success story? Better yet, what if he was still doing his job, but he was embezzling money from the company and cheating authors at the same time? From the outside it would look like he was still in business, and thus not a failure — at least until he got caught. Is HarperStudio a failure because it tried to play fair? Are vanity presses that prey on naive customers demonstrating a better business model? (I’ll leave you to guess what the miserable soulless scorekeepers think.)

And what about the absurdity in all this? Anyone who thinks that HarperStudio failed in an objective sense has to reconcile that view with a larger context in which publishing is a wounded, dying animal that has little chance of continuing in its current form. If you really want to say that HarperStudio failed, isn’t the entire industry failing by that score? How many other companies are being held together by their leadership, while the bottom line bleeds out through an artery shredded by the internet? Isn’t there general agreement even now that the big publishers are playing for time in their dealings with Apple and Amazon, and their imposition of the agency model? Is there anyone who can point to a model that’s going to be an unbridled success a year from now? Five years? Ten? Are you shaking your head?

Publishers at every level need to define why they’re doing what they’re doing. Leaving that task to the miserable soulless scorekeepers will always result in the inevitable charge that you’re a failure, because that’s the point of keeping score. If you care about books or writers or publishing, defining that passion will prevent others from defining it for you. You won’t ever be able to get them to admit it, of course, but that’s not the goal. The goal is saving your sanity, if not your soul.

— Mark Barrett