I am publishing a collection of short stories as an e-book. In this week’s blog posts I’m trying to work through the relevant pricing issues and set a price for that content.
More than once in my life I’ve had someone tell me they would like to own ItemX. When I asked how much ItemX cost, however, the person replied with, “I don’t know.”
Now, it’s not very often in our commercially saturated lives that we encounter a product which is outside our pricing experience. And that’s particularly true if we know enough about the product to know we want it. Which is why, when this scenario unfolds before me, I invariably respond like this: “Is it a dollar? A million dollars? Ten dollars? A hundred dollars? Ten hundred millions dollars?” And on and on, until the person calmly replies that one of those numbers is close to the mark. [ Read more ]