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Worth The Paper It’s Printed On

July 23, 2015 By Mark Leave a Comment

A few weeks back I was looking at several recently published non-fiction titles, and while holding each in turn I kept having the odd feeling that something was wrong. I couldn’t put my finger on it until I flipped through one of the books and found a multi-page section which had black text against a light-gray background. The contrast between the light-gray page and what should have been jet-black type was so slight as to make the text almost unreadable, even under bright light.

Without thinking I fingered the paper on that page and suddenly the connection was made. What I was holding felt wrong because the paper was feather-light, like bound newsprint. Checking each of the books in turn I realized that without the covers and dust jackets — which felt as if they were half the weight of each book — I’m not sure any of the titles would have weighed more than a comic.

While I understand that price pressures in the publishing industry are crushing, each of these books was selling for upwards of $25 at retail, yet felt insubstantial at best. In comparison, a copy of my self-published short story collection, while shorter by page count, not only felt more substantial, each page felt weightier and had more contrast.

I recognize that much of what is lauded as professional publishing amounts to little more than industry droppings from a hits-driven marketing machine. I also realize that nobody expects most books to last twenty years, let alone a hundred. I cannot help thinking, however, that devaluing the physical properties of your own product might diminish interest in that product over time.

Then again, given the margins and production efficiencies inherent in electronic books, maybe that the industry’s goal.

— Mark Barrett

Filed Under: Publishing Tagged With: self-publishing

Publishing is for Professionals

July 14, 2015 By Mark Leave a Comment

So today is the day that Harper Lee’s new ‘novel’ goes on sale. Far be it from me to question the motives of the titans of cultural responsibility at HarperCollins, but if the early returns are any indication this is not a glorious day in the history of literature:

“Watchman”s portrayal of the older Finch as a man who has attended a Ku Klux Klan meeting and opposes racial desegregation has already grabbed headlines because of the stark contrast to the noble lawyer in “Mockingbird” who defends a black man wrongly accused of raping a white woman.

The Wall Street Journal’s Sam Sacks described “Watchman” as “a distressing book, one that delivers a startling rebuttal to the shining idealism of ‘To Kill a Mockingbird.’ This story is of the toppling of idols; its major theme is disillusion.”

Several reviewers found fault with the new book on artistic grounds.

David L. Ulin of the Los Angeles Times called it “an apprentice effort (that) falls apart in the second half” and Julia Teller at the Chicago Tribune said it was “almost unbearably clunky” in parts.

It’s quite clear that until very recently Harper Lee never intended this ‘novel’ to be published, and that until the death of her sister, who was her primary caretaker, that wish was respected. Now, amazingly, at exactly the moment when Lee is alone and also quite aged and infirm, it turns out that the kindly cultural stewards at HarperCollins have been able to convince Lee otherwise. It’s a miracle — and in particular a miracle that has absolutely nothing to do with money.

But there’s a problem, of course, and the problem is how to see this new ‘novel’ in the context of Lee’s less-infamous novel, To Kill a Mockingbird. Or rather it’s a problem for some, but not for anyone who has ever written, because what’s being sold as a new novel from Harper Lee is almost certainly an early exploratory draft that held great meaning for Lee not because of what it was, but because of what it led to.

When you’re a writer, and particularly when you work in long form, you learn that your initial work is not always on the mark. Sometimes you get help from others, sometimes you see a better way yourself, but in any case you try something, it doesn’t work, so you try something else. There is nothing new in this. It is the way authors have always written, even as many authors themselves prefer to cling to the self-aggrandizing (and coincidentally salable) lie that great works emerge wholly formed, without typos.

In the graphic-novel genre Lee’s new ‘novel’ would simply be considered an alternate history and discussed in that context, but Mockingbird is sainted literature. Sainted literature that may now be indelibly stained by the noble and benevolent actions of a giant corporation acting only in the best interest of its author and readers. Because many of the critics who bless literature with sainthood are themselves culturally unable to comprehend Lee’s new ‘novel’ as a work product, as opposed to a statement of some kind, the myth will be perpetuated that this new work is in fact a separate work, which it almost certainly is not.

Whatever becomes of Lee and her legacy, the lesson for other writers is clear. If you’ve got an early exploratory draft, and you don’t want someone coming along later and misrepresenting that draft as a separate work, then you need to burn or delete that draft. At which point the academics will accuse you of having stolen or appropriated the final product, because they will find no evidence of how you got there on your own.

— Mark Barrett

Filed Under: Publishing Tagged With: HarperCollins, Jonathan Burnham, professionals

Graphics and Interactive Storytelling

April 30, 2015 By Mark 3 Comments

In the mid-nineties I became fascinated by the storytelling potential of interactive entertainment. My interest peaked in the early aughts, during what I now think of as the second great wave of interactive storytelling mania. While the potential of interactive storytelling seems obvious to everyone, the mechanisms — the actual techniques — by which interactive stories might be told are complex and at times counterintuitive.

After finding my way into the interactive industry and meeting with some professional success, I was asked in 2000 to write an article for SIGGRAPH’s Computer Graphics magazine about the future of interactive storytelling. While great effort was being put into replicating techniques from passive mediums, including, particularly, film, it seemed to me that such an imitative approach had everything exactly backwards.

Recently, while conducting periodic maintenance on my computer and sprucing up Ditchwalk, I ran across that article, which for some reason I had never gotten around to adding to the Docs page on this site. That omission now stands corrected.

The title of the article is Graphics — the Language of Interactive Storytelling. Coming from someone who primarily made a living with words that may seem odd, but it and the accompanying text goes to the heart of the interactive storytelling problem, and why so little progress has been made. In fact, the only thing that’s changed is that we no longer worry about having enough processing power to do what we want — yet today’s enviably high hardware ceiling is still rarely used to facilitate aspects of interaction that might truly drive emotional involvement.

Fifteen years on, during the fourth great wave of interactive storytelling mania now taking place in the industry, little has changed. Another generation of eager developers is grappling with the same questions, reaching the same inherently limiting conclusions, attempting to once again adapt non-interactive techniques from passive mediums, and confusing the revelation of pre-designed outcomes with choices that determine outcomes.

— Mark Barrett

Filed Under: Ditchwalk.com, Interactive Tagged With: interactive storytelling

Site Seeing: Daniel Menaker

April 26, 2015 By Mark Leave a Comment

One additional nugget I managed to recover while fixing broken links was a post on the Barnes & Noble site, written by Daniel Menaker. Who is Daniel Menaker? Well, at the time I knew almost nothing about him, to the point that I described him — hilariously in retrospect — as “another dirt-dishing voice” in the publishing industry. (Saving me somewhat, I also noted that he was a former Editor-in-Chief at Random House and Fiction Editor at The New Yorker.)

Re-reading the B&N post after five years, however, I found myself more curious about Mr. Menaker than about publishing. A quick search led me to a memoir he’d written, titled My Mistake, which was published in 2013. Interestingly, in reading that book I found that the context of Mr. Menaker’s life gave more weight to the views he expressed in the B&N post, as well as those in that book and in other writings I discovered.

Now, it may be that confirmation bias played a part in my reaction because much of what Mr. Menaker had to say jibed with my own conclusions, but I don’t think that’s the case. Not only do I think he would disagree with some of my grousing here on Ditchwalk, but my interest in understanding the publishing industry has decreased so much in the past five years that I now consider such questions moot at best. (For example, five years ago I would have deemed this story important. Today it seems meaningless.)

Still, as an outsider corroboration is useful when you’re assessing any human endeavor, to say nothing of doing so from the relative orbit of, say, Neptune. In reading My Mistake I found a fair bit of corroboration for conclusions I’d previously reached, yet after I finished the book I also decided to see what others had to say as a hedge against my own potential bias. That impetus quickly led to this review in The New York Times, which caused me to stare agape at my screen as I read what seemed to be a bizarro-world take on the same text I’d just digested:

Make no mistake, this is an angry book. Menaker is angry at himself for his character flaws (a flippant one-­upmanship that alienates others), and he is thin-skinned, remembering every slight. As a former executive editor in chief of Random House, he is proud to have nurtured writers who went on to win literary acclaim (the Pulitzer Prize winner Elizabeth Strout, the National Book Award winner Colum McCann). Menaker is understandably upset over being ousted from that job in 2007, but what seems to truly infuriate him is being shunned by the publisher, Gina Centrello, during a transition period.

I honestly don’t know what that reviewer is talking about. My Mistake is not an angry book, unless your definition of anger includes expressing an opinion. And no, Mr. Menaker is not infuriated about being shunned by anyone — or at least not anyone in the publishing biz. If anything, he’s infuriated by his own serial incapacity to connect with other human beings in his life, though over time — and particularly in the writing and structure of My Mistake — I think he belatedly squares things with his departed father.

Then again, that’s the publishing industry in a nutshell. You can spend a year or two writing a book, yet when it’s reviewed — in this case, by no less than the self-anointed consensus cultural steward of commercial literary criticism — you can still end up being cleaved by a reviewer with an axe to grind, or mischaracterized because of a reviewer’s blind spots or personal acidity. (If you also worked in publishing for a time you might even be the recipient of some score settling.)

[ Read more ]

Filed Under: Publishing Tagged With: site seeing

Site Seeing: Laura Resnick

April 24, 2015 By Mark Leave a Comment

Speaking of reclaiming busted links, one benefit I didn’t anticipate was that chasing down lost pages put me back in touch with information and sources I previously found valuable. For example, while I was ultimately thwarted in my ability to recover an excellent post by Laura Resnick concerning cover design, digging around on the web for that missing content led to two informative discoveries.

First, I eventually found what I think is a more recent discussion of the same subject here. (The first link at the bottom of that interview is the same busted link I was trying to track down.) Second, when I went to Laura’s new site I found a great resource page that every independent author should bookmark and peruse.

Sure, the fact that I don’t have a resources page suddenly makes me look very bad in comparison, but that’s all the more reason to visit Laura’s site and check it out.

— Mark Barrett

Filed Under: Publishing, Writing Tagged With: cover design, site seeing

Link Rot Postmortem

April 15, 2015 By Mark 3 Comments

Ugh. So here’s what I learned while banishing broken links…

* Broken Link Checker isn’t completely intuitive, but as of this date it’s current and supported. If you have a question you may not get the answer you’re looking for, but you’ll get an answer, and you’ll profit from it.

* Over the past year the BLC plugin reported (via email) in fits and starts for reasons I did not understand. In reading up and poking around, however, I discovered a ‘server load’ setting which seems to act like a throttle. If you set it very low — meaning lower than the reported server load — you effectively idle BLC until the server load drops. Or at least I think that’s what happens. In any case, when I raised the number above the reported load, BLC sprang into action, so if you’re not getting activity when you expect it I would check that setting. (Also, if you’re on shared hosting, consider changing that setting at night when the server load is low. BLC may run much faster.)

* When you’re working on each individual broken link, going slowly and searching for missing pages on the web can be surprisingly fruitful. I fixed quite a few dead links where the missing page’s URL had been altered without a redirect. Once located, copying and pasting the current active link in place of the broken link solved the problem.

* I initially decided to deal with a minimum of twenty-five links each day, but the first day was tough. As it turned out, however, much of the struggle was due to the fact that I had no process or workflow to follow, so what I was really fighting was the learning curve, not the task. On the second day I probably fixed or killed fifty or so links, then the following day I finished off the remaining sixty or so, meaning it took me three days to get through my backlog. (If you’re in the weeds like I was, or worse, just make link-fixing a chore that you come back to again and again until it’s done.)  [ Read more ]

Filed Under: Ditchwalk.com Tagged With: blogs, links

Link Rot

April 12, 2015 By Mark 1 Comment

Whatever my favorite blog post title used to be, it is now a distant second to this one.

So what is link rot? It’s decay that happens to a linked document over time as links become unresponsive. You add links to pages on other sites, some of those pages disappear or are moved, and suddenly your links don’t work any more.

On a case-by-case basis it’s a nuisance. Over time, and over an entire website, it’s a horror. Across an entire discipline, like law, it’s potentially crippling. Speaking of which….

More than a year ago now I found a couple of dead links in an old post, which made me realize I had no way to find such links on a proactive basis. After using a few web-based spiders to search my site and report on dead links, and finding them wanting, I came across a WordPress plugin called — appropriately — Broken Link Checker.

Installing and running BLC was easy, but the results were frightening. At the time I had over 150 reported broken links, although on closer inspection some of those proved to be links that timed out. Still, 150+ bad links was plenty, yet when I earnestly set about trying to solve the problem I realized I didn’t know how.

Yes, I could see that a link pointed to a page that was no longer available, but how to note that in context so the reader would understand? Worse, what if a whole paragraph was written around the presumption of a link?

Just knowing about the problem has allowed me to be a little smarter about writing link text. For example, in the paragraph above, where I mentioned law, the article I linked to is on Gigaom.com, which went belly-up only a few weeks back. At some point that link will probably be reported dead because the content on Gigaom will no longer be available, but that sentence will still be intelligible without it. It won’t be substantiated, but it will still make sense.

Maddeningly, however, as simple as the problem seems — fix dead links — in practice it has repeatedly proved insurmountable. I psych myself up, I dig into BLC, I fix one or two broken links — usually the easiest ones — then flop back, mentally exhausted.

Searching for sage advice on the interweb reveals fraught awareness of the problem, but few good solutions I can put into practice. Or solutions that are overkill. (Oops — that sentence won’t make much sense when that link dies.)

Since I first installed BLC days have turned into weeks, weeks into months, months into a year, and…well, here I am. Still with 150+ dead links reported.

So it’s time to do something about the problem. I don’t know what that’s going to be, and I suspect it’s going to be a fight all the way, but I’ve got a little time now and nothing better to do. And believe me, I tried to find something better to do.

They say the first step in solving a problem is admitting you have a problem. I have a problem. I have link rot.

— Mark Barrett

Filed Under: Ditchwalk.com Tagged With: blogs, links

DIY Cover Design: GIMP vs. Inkscape

April 6, 2015 By Mark 1 Comment

The first (and so far, only) two book covers I designed were done with GIMP. I got great help from Joleene Naylor on the first cover, and managed to flounder my way to solo completion with the second, but along the way I noticed some recurrent problems, particularly with regard to text, curves and anti-aliasing.

What I have learned over the past year or so is that all graphics software breaks down along two main lines: vector graphics and raster graphics. GIMP is commonly and accurately categorized as photo-editing software, but also belongs on the raster side of the graphics software divide. While photo-editing software can be incredibly powerful in its own right, because raster graphics are based on pixels, resizing raster graphics can also get you into serious trouble.

That’s not true for vector graphics, which are defined by mathematical relationships. Put together a snazzy logo in a vector program and you can scale that logo down to a business card or up to a billboard with no loss of detail. Yes, it is a miracle.

I have a few covers to design in the coming months — or years, at my current pace — and I plan on doing so, at least in part, using a vector graphics program called Inkscape. Like GIMP, Inkscape is open-source freeware and incredibly powerful. Also like GIMP, Inkscape is incredibly obtuse and difficult to learn, even if you’re otherwise comfortable with all things computer.

For example, suppose you want to combine two simple shapes as follows, using Inkscape:

After reading up on the program, following tutorials and learning about the power of nodes and paths, and playing with snazzy features like combine and union, to say nothing of delete segment, you might think the proper solution would be to overlap the two shapes, join them at nodes, then remove the line across the middle of the circle:

And you would be one hundred percent wrong.  [ Read more ]

Filed Under: ~ Tangents, Publishing Tagged With: cover design, tools

Site Seeing: Jane Friedman

April 2, 2015 By Mark 2 Comments

First things first. Because nothing is ever easy in life, there are (at least) two Jane Friedman’s in the publishing world. One Jane is the CEO of Open Road. This post concerns the other Jane, who is the CEO of herself, and formidably so.

Back about five or six years ago, when the self-publishing craze blew up and all the hand-wringing inside publishing turned into shrieking and wailing in the streets, one of the people I ran across on the interweb was Jane Friedman, then at Writer’s Digest. While ably fulfilling her contractual duties Jane struck me as someone who didn’t just have a job, but genuinely enjoyed — and more importantly, was interested in — her line of work. When she later departed WD I was glad to see her hang out her own shingle and keep moving with the times, because I thought she had a lot to offer both new and veteran writers who were struggling to understand the rapidly shifting publiscape.

Flash forward half a decade and I just ran across the most recent iteration of Jane’s site, and I think you should stop by yourself. I don’t know Jane personally and I can’t vouch for her in any professional context, but one of the things I’ve learned over the years is that there’s a lot to be said for people who stick with their interests no matter what else might be happening. In a world — and particularly a disingenuous online universe — where everyone is always racing off to the next shiny object or embracing the latest transactional fad (or fraud), I think it’s worth paying attention to people who seem immune to such influences.

Jane’s blog is here, and if you’re interested in publishing, self-publishing, and how authors are transitioning between and navigating the two, you won’t be disappointed. Having been in a cave since 2010 I’m happy to have years of back posts to read through, and I’ve already found one or two that were genuinely informative.

Too, not only does Jane post regularly, but she maintains a presence on her site, which is also quite rare given the usual online advice about branding, social networking and becoming a micro-celebrity. For example, not only do I agree with just about everything she had to say in this recent post — yet another rarity, albeit largely because I’m a crank — but one of the few concerns I did have was mentioned in the comments, to which Jane herself replied. The only point I might add is to make your website mobile-responsive, as Jane’s site already is. Not only are most people using smartphones these days, meaning they’re looking at your content in a very small window, but in a few weeks Google is going to start factoring mobile-responsive web design into its page rankings.

(Don’t have a mobile-responsive site? Don’t panic. Anyone searching for your name or the title of one of your books will still have little or no trouble finding you on the first page of search hits. It’s just something to keep in mind when you’re putting up a site or doing a refresh.)

— Mark Barrett

Filed Under: Ditchwalk.com, Publishing Tagged With: jane friedman, site seeing

Valuing Yourself and Your Work

March 30, 2015 By Mark Leave a Comment

On the heels of the previous post about money junkies it’s worth taking a moment to think about self-worth. The reason it’s an important topic is that if you’re not willing to set the floor on your own value, you can assume everyone else will set it at zero. In fact, only a few years ago there was a theory being floated that the smart play in the internet age was to give yourself away in every respect, including work you created.

Called the freemium pricing strategy, the idea — much like the overriding ethos of web development in general — was that eyeballs, marketing and branding are more important than anything else. Gather enough attention and you can cash in by monetizing your online celebrity. Now, if your product is celebrity that might be true, just as it’s probably true if you’re a money junkie and have lots of cash and employees to burn through. Likewise, if you have no compunction about abusing your own customer base, and in particular children and young adults, making free-to-play games can be profitable. Like street-savvy drug dealers, the makers of free-to-play games give their products away until users are hooked, then stick them with carefully engineered pricing strategies and deceptive promises that all but compel players to pony up real cash if they want to stay competitive.

Unfortunately, if you are an unknown, do not have a round of funding you can torch in order to attract your next round of funding, or you have a conscience, giving yourself and your work away will always yield exactly no money, which is problematic if you also like to eat and don’t want to live under a bridge. If you aspire to make a living doing something you love, or even doing something you hate, you’re going to have to give some consideration to your worth as a worker and as a human being. Depending on the state of the economy it’s entirely possible that the world will laugh in your face, particularly if the money junkies on Wall St. have blown the earning power of the average consumer to to smithereens and unemployment is through the roof, but still — at some point you have to draw a line in the sand.

Speaking of which, when you’re just starting out in your chosen field — or playing around until you figure out what you want to be when you grow up — it’s probably a good thing to be humble. Nobody likes a know-it-all or someone who is overly confident. If you’ve written a book and you’re sure it’s going to sell a million copies at $100 a piece — well, you get points for valuing yourself, but many more points off for being an idiot. By the same token, however, if you have zero confidence, even if only in your ability to bounce back from what will almost certainly be setbacks, you’re probably going to fail.  [ Read more ]

Filed Under: ~ Tangents, Publishing Tagged With: content, monetize, price, value

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