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Reality as Anchor

September 30, 2009 By Mark 1 Comment

HarperStudio floated a link on Twitter today pointing to a post on their blog. The post, titled Freedom’s Just Another Word For Nothing Left To Lose and written by Bob, reflects on a recent panel discussion of publishing bigwigs which was moderated by Chris “Long Tail” Anderson.

After detailing Anderson’s recent experiment of giving away e-versions of his most recent book (which Bob does a poor job of relating: see comments for Chris’s corrections and Bob’s apology), Bob says this:

“The problem is when authors want to have their cakes and eat them, too…getting a large advance but wanting to experiment with free content models, or getting a large advance and then deciding that what they really want is more marketing.”

It’s hard to respond to this sort of thing, in the way that it’s always hard to talk to someone who has an entirely different reality base.  [ Read more ]

Filed Under: Publishing Tagged With: HarperStudio

Feedback and Distortion

September 29, 2009 By Mark 5 Comments

In what has turned out to be a nice bit of convergence, I started this post last night (title included), then woke to find a very nice interview of Richard Nash by Guy Gonzalez that helped focus my thoughts.

Over the past few weeks I’ve noticed myself hesitating to write a few comments on sites for fear of A) appearing like a self-marketing weasel, and B) appearing like a know-it-all weasel. It’s not so much that I’m trying to pass along anything even remotely controversial, but that, as a writer, I’m intensely conscious of how my comments or feedback may affect other readers’ or visitors’ perceptions. To the extent that all information in a conversation affects the next part of that conversation, these things are inevitable. Distortion in this sense is neither positive or negative: it’s simply the effect of the weight of one’s words on the subject at hand.  [ Read more ]

Filed Under: Publishing Tagged With: Cursor, Guy Gonzalez, reviews, richard nash

An Up-Close Look at the Sausage Machine

September 29, 2009 By Mark Leave a Comment

Imagine for a moment that you can write a story — any length, any genre — and when you are finished you can make it available for the whole world to read. You need a very small amount of money to do this, for computing and technology-related costs. You need some understanding of technology, but nothing prohibitive, and people online will help you learn what you need to learn for nothing other than the satisfaction of doing so.

Hold this idea in your mind and linger on it. You write a story, and the whole world can read it. There is nothing between you and your audience….

Now consider this:

The sheer book-length nature of books combined with the seemingly inexorable reductions in editorial staffs and the number of submissions most editors receive, to say nothing of the welter of non-editorial tasks that most editors have to perform, including holding the hands of intensely self-absorbed and insecure writers, fielding frequently irate calls from agents, attending endless and vapid and ritualistic meetings, having one largely empty ceremonial lunch after another, supplementing publicity efforts, writing or revising flap copy, ditto catalog copy, refereeing jacket-design disputes, and so on — all these conditions taken together make the job of a trade-book acquisitions editor these days fundamentally impossible. The shrift given to actual close and considered editing almost has to be short and is growing shorter, another very old and evergreen publishing story but truer now than ever before.

From the point of view of an author considering doing business with a publishing house, this is the kind of behind-the-scenes look at the book industry that has prevented me, for most of my writing life, from ever really trying to break in. Yes, I’ve made a few attempts, but at some point — and fairly quickly — I’ve realized that the game is so heavily weighted against me that I would be better off buying a lottery ticket.  [ Read more ]

Filed Under: Publishing Tagged With: Daniel Menaker, editors, Publishing, self-publishing

Parallel Publishing

September 29, 2009 By Mark 1 Comment

There is word today that e-book publisher Smashwords is partnering with Sony to make Smashwords-published titles available on Sony’s e-book portal (and, by obvious extension, to Sony’s line of e-book readers). With Smashwords’ earlier announcement of a distribution deal making e-book titles available through Barnes & Nobles’ retail stores, it’s clear that the barriers to entry for independent authors in every market are falling by the wayside.

As a writer who wants to reach as many readers as I possibly can, and do so on their terms by supporting the format and technology that each individual is most comfortable with, it seems to me that I am very close to being able to do just that. I understand that there are a lot of issues to be worked out including compatibility problems, standards issues, proprietary attempts to own markets, etc., etc., etc., but from my point of view as a writer I don’t think I need to worry about these issues except to the extent that I need to understand the current offerings in order to exploit them.  [ Read more ]

Filed Under: Publishing Tagged With: distribution, mark coker, Publishing, self-publishing, smashwords

The Publishing Beat

September 29, 2009 By Mark 1 Comment

Over the past month or so, as I’ve been learning about the publishing business, one of the things I’ve been looking for is a good writer/reporter who covers the industry. I know where to get wire-service rewrites of industry press releases: what I want is someone who knows the business inside and out.

Today, while digging through some dusty old search results, I came across the name Marion Maneker attached to two different stories from late spring concerning Amazon and its Kindle e-reader. Both were written by Maneker for a site I’ve never heard of — The Big Money — which seems to be a sub-section of Slate.

At the bottom of both stories I found this:

Marion Maneker is the former publisher of HarperCollins’s business imprint.

I don’t know anything about HarperCollins’ business imprint, or even about Marion Maneker. But the Amazon/Kindle stories seemed to be written from the point of view of someone who knew the lay of the publishing land.  [ Read more ]

Filed Under: Publishing Tagged With: Daniel Menaker, HarperCollins, Marion Maneker, Publishing, Random House

Publishing is for Professionals

September 26, 2009 By Mark 1 Comment

As regular readers know, I’m working my way through a very interesting book called The Black Swan, which was recommended to me in the comments. Written by Nassim Nicholas Taleb, it’s a treatise on the commonsensical idea that it’s not life’s little ups and downs that are the real threat, but rather the bottomless pits that no one anticipates that pose the greater risk.

When I say that the author is smart I’m not condoning the author’s colossal ego, or his tendency to cloak bullying in humor and pranks. But he really is smart: and particularly so in that outside-the-box kind of way that you need to be to make any kind of difference these days. Which is obviously why Random House, a major publisher, decided to publish Taleb’s book, and why the New York Times made the book a bestseller.  [ Read more ]

Filed Under: Publishing Tagged With: professionals, Publishing, Random House, self-publishing

Piracy is Piracy

September 25, 2009 By Mark 4 Comments

There’s a note going around today that 90% of MacMillan’s frontlist (their new books for this year) has been pirated. Predictably, this somewhat less-than-surprising factoid is being exploited by a number of interested parties, including the anti-DRM nuts who are always eager to remind us that DRM doesn’t work.

Well, we know DRM doesn’t work, and probably won’t ever work. But that doesn’t mean the idea behind DRM is wrong.

I also don’t like it when two sides in an argument promote extreme views that intentionally distort reality, then demand that I declare an allegiance. Since the internet first took hold of public consciousness the very question of content piracy and what piracy means has been distorted by two notable and related running battles featuring factions that I don’t respect.  [ Read more ]

Filed Under: Publishing Tagged With: China, Macmillan, Microsoft, piracy

Self-Publishing Linkfest

September 24, 2009 By Mark Leave a Comment

I’ve run across a blur of information about self-publishing in the past 24 hours or so, all of it deserving attention.

  • From the New York Times, a nice piece on Pondering the Format of E-books before you self-publish.

    The proliferation of formats has come about, in part, because most companies entering the e-book market have created a proprietary version.

    This rugged individualism started falling out of favor several years ago, and today many companies have adopted the ePub format developed by the International Digital Publishing Forum, an industry consortium. Sony announced in August that it was switching to ePub as well.

    Repeat after me: proprietary is bad. Independent authors do not want a third party to own the means of distribution in any way. If Sony or Amazon wants to sell hardware (e-readers), more power to them. But I’m not interesting in anyone who’s selling hardware that requires me to use (pay for) their software. I understand why people can own fonts, but I’m not down with someone owning the alphabet.

  • Five Good Reasons to Self-Publish Your Book. The subtitle here is: Because No Publisher Will Take You No Matter How Good Your Writing Is.
  • Finally, e-Fiction Book Club chimes in with Why You Should Self-Publish…, including more links on the subject.

    When you self-publish, as I have said before, your book comes with no guarantee of quality or even readability. Readers have to take a punt on your work, and unless you have a great word-of-mouth campaign going on, you’ve got very little chance of being noticed and selling significant copies. Not that I’m disparaging all self-published authors; I’m just pointing out the facts. You are shoulder to shoulder with some of the worst examples of writing ever produced, and you will be lumped accordingly.

    Sad but true.

An interesting side-effect of reading all these posts is that I’m getting a renewed appreciation for the skills of the craftspeople who work inside the staggering publishing industry. Clearly there is a lot of really useful institutional knowledge and business experience there that is applicable to all of the decisions individual authors are now making for themselves, and I have respect for that experience.

— Mark Barrett

Filed Under: Publishing Tagged With: Joel Friedlander, new york times, self-publishing

Google As Benevolent Dictator

September 23, 2009 By Mark 2 Comments

It’s taken me a while to figure out the Google Books Case, and I’m still not sure I could accurately and fairly describe the motivations of all parties involved. In the end I’m not even confident there’s a good guy to point to, given that all parties seem eager to claim and exploit rights to other people’s property.

(Is it just me, or is it time to beat back some of these absurd online euphemisms? Currently a complete stranger who’s lying to you about who they are qualifies as a friend, and the idea of stealing other people’s property is redefined as sharing. “Because I am such a good person, I want to share these stolen — uh….I mean, orphaned — jewels with you. In fact, have a whole bag. And some MP3’s.”)

Yesterday, Google and the Justice League of Authors decided to avoid a ritualized gutting in the courts over a proposed mutually-beneficial settlement aimed squarely at exploiting other people’s legal rights. (When I say I’m still not sure I can ‘accurately and fairly describe the motivations of all parties involved,’ this is what I’m talking about.) At the strategic level this is nothing more than legal repositioning. Google and the Author’s Guild are almost certainly still intent on putting a deal together that passes the smell test without actually mitigating their mutual and individual legal objectives.  [ Read more ]

Filed Under: Publishing Tagged With: Google Books, lawsuit

Link Hopping, Rants and Andrew Sullivan

September 22, 2009 By Mark 3 Comments

One of the nice things about the web is that you never know what you’ll run across when you start poking around with a search engine. While doing a search for POD (print-on-demand) resources I ran across a rant on the Daily Dish site that contained this quote:

[Publishing] is an industry where agents only get work from editors, and editors only get work from agents. Where the writers are taken out of the process entirely in order to “protect” them.

I have to say, on those occasions when I actually tried to penetrate the book world that’s very much the feeling that I came away with. It really didn’t matter how good your writing was or how much of yourself you put into it — it only mattered if you would sell. And that would be fine if that’s the way they played it, but it’s not.  [ Read more ]

Filed Under: Publishing Tagged With: print on demand, Publishing

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