DITCHWALK

A Road Less Traveled

Topics / Books / Docs

About / Archive / Contact

Copyright © 2002-2023 Mark Barrett 

Home > Archives for Publishing

Quartet Press Follow-Up

By Leave a Comment

Kassia Krozser, one of the principals of now-defunct Quartet Press, has a post up about how she spent her summer:

Here are some pain points to consider as you try to build a digital publishing business — this is an incomplete list, of course: ISBN madness (really, one ISBN for every format? the mind continues to boggle) and alternate product identifiers; formats, formats everywhere and not a hint of resolution; third party distributors, or, how do you get your books to retailers in the most efficient manner?; customer service (see: formats, devices, and all-around confusion); the challenges of getting your book to show up in retail outlets before release, particularly when you don’t have a corresponding print product; the imposition of DRM despite your stated preferences (really, who are the retailers protecting when they force DRM on the publisher?); pricing and consumer savvy.

As I said in my earlier note, I think being a third-party player (publisher) in the content-delivery business these days must be a nightmare. I also think this is exactly right:

So it’s easier to start from the bottom, figure out what it’s going to cost, and then build the model.

If the new publishing relationship is a direct connection from content creator to content consumer — and it is — then every additional layer added to that process is going to have to pay for itself. And the only way you can figure out how to do that profitably is to start with the absolute minimum cost to do X at quality Y and go from there.

Nothing else makes sense. Nothing else will work.

Read the whole post.

— Mark Barrett

All Things ISBN

By 4 Comments

[Since this post was originally published Bowker has changed their website, their marketing approach, and some of the business practices I objected to. Links which could not be updated have been removed and the text revised where necessary. — MB.]

I don’t know much about ISBN numbers (which is redundant, because the ‘N’ in ISBN stands for ‘number’), but I thought I knew their basic function, and I had some vague sense that I knew how they were doled out. Having hopped from link to link to here to here, however, I realized I was wrong about everything.

I don’t use ISBN’s* much at all, if ever. I’ve had a few friends request one from me regarding a book I mentioned, and I now know that’s the best way to make sure you end up with the same version of a book that someone else is talking about. It might not be the most recent version, but it will be the same, because ISBN’s are only given out once and never reissued.

But that little tidbit was only the first domino to fall in my head. I used to think that ISBN’s were given out in some way that was vaguely associated with the copyright process. Or maybe I thought it was in some way vaguely associated with getting a bar code. (Because it’s all so vague, I can’t remember.)  [ Read more ]

Caught in the Middle

By 4 Comments

I don’t know anything about Quartet Press other than the fact that they announced today that they’re closing. And I mean nothing.

Reading the post about their closure, however, made me think of a similar note I’d read only a few days ago. This one was about Manifesto Games, a site/biz run by a friend in the interactive industry. The owner, Greg Costikyan, closed up shop in June, saying:

We did not achieve the critical mass of support by independent developers that we had initially envisioned (some of whom, bizarrely, viewed us as a competitor), though we appreciate the strong and enduring support we received from some. We always knew that the essential problem we were trying to solve was a marketing one, but we never figured out how to crack the marketing nut, at least with the minimal financial resources we had available.

Now, Greg knows more about the business side of the games business than I ever will, but I’m not sure that what hurt Manifesto was a marketing problem. And while I know nothing about Quartet Press or the reason for its demise, I’m struck by one way in which the two companies are similar. They were both third parties to the relationship that exists between content provider and content consumer.  [ Read more ]

Taking Stock

By 9 Comments

After three weeks of blogging and Site Seeing I definitely have a better handle on what’s happening out there, but I’ve also come to grips with the fact that I simply can’t keep track of it all. And that’s true even if I avail myself of all the latest tech, tech filters and social networks — which I would also have to spend a great deal of time reading about in order to achieve cutting-edge productivity.

(There’s a reason they call it the ‘cutting’ edge.)

In the end there’s too much to see and digest, let alone comment on, let alone act on. So it’s time to tighten the focus a bit, in anticipation of tightening it more in the future. Although this is an exclusionary process in some respects, I tend to think of it as irising in on something in the distance and pulling it into sharper focus. Simplification as zoom lens. Or sniper scope.

Traditional Publishing
I can’t really say the industry is dead, because it’s not dead. What I can say is that it’s broken, and I think everybody gets that. But I don’t think it’s simply broken relative to some newfangled process or advance (the internet), but rather that it’s inherently broken in ways that the internet is only now revealing.  [ Read more ]

Digging In

By Leave a Comment

Many of the better bloggers out there are thoughtful people who also have the ability to slap multiple short, pithy posts and quirky links onto their sites over the course of each day. Unfortunately, that’s not me. In fact, the last time I took a cursory look at something was in high school when I was supposed to be studying algebra.

What I’m interested in, and what I hope you’re interested in, is depth. And I don’t just mean intellectual depth, in which everything is erudite and sophisticated and an allusion to something else that’s erudite and sophisticated. I’m talking about understanding things, and in particular, understanding the techniques and craft knowledge which allow for successful storytelling (by whatever criteria) in any medium. I’m completely, totally interested in that, but it’s not the kind of thing you can talk about in short posts or 140-character blurbs.

So on days like this, when I barely get a post up before the clock ticks to a new day, I hope you’ll forgive me. I’ve been burning through a massive amount of information in the past couple of weeks, trying to get up to speed on what’s happening in so many different and interesting storytelling arenas. It’s an amazing time, but I clearly need to sharpen my focus if only to keep from being swamped. More soon.

— Mark Barrett

Site Seeing: Smashwords

By 2 Comments

Visiting well-established e-book sites like Smashwords.com makes it clear that the possibilities inherent in the digital revolution are already being fully investigated. Here and on other sites I’m seeing every logical web-enabled expression of the middleman/publisher role in delivering content from creator to consumer. And in Smashwords I have to say that the clarity of this expression seems particularly good.

As someone who is interested in creating content that can be directly consumed by an audience, it’s still an open question whether I want to involve anyone else. If I was thinking about going that route, however, I would take a serious look at Smashwords because I think it gets a lot of things right. But you don’t have to take my word for it.  [ Read more ]

Site Seeing: Scribd

By Leave a Comment

I’m pretty much assuming I’m the last person on Earth to discover all these sites I’m looking at, but with Scribd I think that’s probably actually factually true.

Amazing. Prepare to lose a day, easy.

(On the off chance that I might be second to last, here’s the link.)

— Mark Barrett

Site Seeing: RNash.com

By Leave a Comment

Home to Richard Eoin Nash, RNash.com is one of those helpful sites with a high-speed shutter that freezes the blur of fast-moving cultural events. In a little more than an hour I was able to get my bearings on a host of issues, as well as place those issues in context.

For example, in a linked-to piece I found this quote from a front-line report on how the publishing industry is keeping pace with changes brought about by all things digital:

And that’s when moderator Deborah Schultz broke the news to us. We (the audience) were the ones who were supposed to provide the ideas.

“We’re here to learn about what you want.”

Without warning the panel discussion was turned into an impromptu focus group. A twist that was met alternately with skepticism, amusement, and open hostility.

Read the whole thing. I laughed myself silly.  [ Read more ]

My Take on the Google Books Case

By 6 Comments

Following up on earlier posts about the Google Books case and the proposed settlement with the Authors Guild regarding past copyright infringement by Google, and after reading Scott Gant’s take on the case, I now feel like I have a handle on what’s going on.

1) Google broke the law by scanning and marketing a bunch of books it didn’t have the right to scan and market. They weren’t the copyright holders, but they went ahead and did it anyway, and that’s against the law.

2) The Authors Guild — which is also a corporation with its own self interests — sued Google for breaking the law, even though it may not have had standing to do so. It did so on behalf of its members, but it also did so on behalf of itself. If Google could break copyright laws with impunity, then the Authors Guild would be meaningless as an entity.  [ Read more ]

More Google Books Hilarity

By 1 Comment

In all the reading I’ve done about the Google Books class action suit, I completely missed this (from Reuters):

Under the settlement, authors have until the end of this week to opt out of the settlement.

Any time you have to opt out, it means the people opting you in have already won. As to the rest of the Reuters piece, it details an FTC letter urging Google to improve its privacy policy blah blah blah blah blah….

Please. Anyone who ever cracked open the bloody hatch on the political sausage machine knows that nothing matters except enforcement. And so far there’s nothing to enforce. Ergo Google will do whatever it wants and people will enjoy Google Books until SOMETHING BAD happens, at which point everyone will be shocked — shocked! — that there is gambling in Casablanca.

— Mark Barrett