Publishing – Page 3

Publishing is for Professionals

March 11, 2015 By Mark 1 Comment

One problem with allowing people to publish their work without first taking the benevolent guiding hand of the publishing industry is that writers are left open to all sorts of potential exploitation. Just as it’s easy to take advantage of an elderly person who’s had a stroke and get them to sign all sorts of papers and statements and turn their lives over to virtual strangers, it’s easy to dupe young writers into making choices and deals that are not in their best interest.

That’s why I’m thrilled — thrilled — to see HarperCollins’ Jonathan Burnham taking such good care of Harper Lee and her recently discovered long-lost novel, Go Set A Watchman, which she apparently wrote prior to writing her rightly celebrated masterpiece, To Kill A Mockingbird. I get sick thinking how Lee might have been ill-served by a lesser white knight incapable of anticipating a jaded public’s dubious reaction and providing a preemptive and detailed forensic defense of such an important discovery:

“Everyone had believed it to been [sic] lost, including Harper Lee herself,” Burnham said. “You can see that it is written on a manual typewriter from the period. It has on the front of it the address where Harper Lee was living at the time in New York. But if you read the book, more importantly, only Harper Lee could have written this novel.”

Thank goodness! Because in the dark corners of the publishing world you can only imagine how easy it would have been for someone with fewer scruples to take an early draft of Mockingbird and pay a ghost writer to bash out a few new chapters on and old typewriter, using the resulting bastardized mishmash not only to exploit Harper Lee but rip off an adoring and trusting public. Fortunately, that has obviously not happened. [ Read more ]

Digital Natives Prefer Print

March 1, 2015 By Mark Leave a Comment

Ran across an article in the WaPo that was interesting both for its contents and the fact that the paper is now owned by Jeff Bezos, emperor of Amazon:

Frank Schembari loves books — printed books. He loves how they smell. He loves scribbling in the margins, underlining interesting sentences, folding a page corner to mark his place.

Schembari is not a retiree who sips tea at Politics and Prose or some other bookstore. He is 20, a junior at American University, and paging through a thick history of Israel between classes, he is evidence of a peculiar irony of the Internet age: Digital natives prefer reading in print.

Whether you write fiction or non-fiction, it’s definitely worth a read. Despite Silicon Valley prophecy, human beings are apparently not so easily led to the digital light.

— Mark Barrett

Amazon Outrage Redux Ad Nauseum

August 8, 2014 By Mark Leave a Comment

Apparently more people are noticing that Amazon doesn’t care about authors or readers or anything other than making as much money as possible:

After months with Jeff Bezos’ fingers planted in their eyeballs, hundreds of pissed off writers are buying a full-page middle finger to Amazon. Their message is clear: please stop screwing us in order to promote world retail domination.

Sensing vulnerability, Google is attempting to ingratiate itself with authors and readers by teaming up with Barnes and Noble to provide a trivial service in a few public-relations-rich locations:

Starting on Thursday, book buyers in Manhattan, West Los Angeles and the San Francisco Bay Area will be able to get same-day deliveries from local Barnes & Noble stores through Google Shopping Express, Google’s fledgling online shopping and delivery service.

The big picture takeaway is of course that none of these companies care about you except to the extent that you can be co-opted or exploited in their wars with each other. Moral of the story: stop caring about technology, technology companies, or anything other than your work and your readers. And maybe your local independent bookstore if you’re lucky enough to have one. That’s where the love is.

Update: In counterattacking on the authorial front, Amazon manages to shoot itself in the foot, fall down a flight of stairs, bounce out the door, roll into the street in front of a steamroller, then to stagger to its feet only to be crushed by a highly rated piano that unfortunately did not quality for free shipping:

The freshest part of Amazon’s call to arms was the history lesson. It recounted how the book industry hated mass-market paperbacks when they were introduced in the 1930s, and said they would ruin the business when they really rejuvenated it. Unfortunately, to clinch its argument, it cited the wrong authority:

“The famous author George Orwell came out publicly and said about the new paperback format, if ‘publishers had any sense, they would combine against them and suppress them.’ Yes, George Orwell was suggesting collusion.”

This perceived slur on the memory of one of the 20th century’s most revered truth-tellers might prove to be one of Amazon’s biggest public relations blunders since it deleted copies of “1984” from readers’ Kindles in 2009.

Amazon has apparently also decided to pick a fight with Disney, thereby opening up a war on two fronts in flagrant disregard for historical precedent.

— Mark Barrett

Making the Move to Mobile Web Design

July 16, 2014 By Mark 1 Comment

After taking eight of the previous twelve months off from the haphazard blogging I do here on Ditchwalk, I knew when I picked up the mouse again that I needed to redesign the site to reflect a broader but also more personal focus. Less platform and profession, more craft and art. Less business and commerce, more being and seeing.

What I did not fully comprehend until I took up that task in February was that a sea change had taken place in computing over the previous two years, and that I would need to factor that change into the redesign of Ditchwalk. (I had noticed aspects of the change, but because I can be fairly slow on the uptake I didn’t perceive those dissonant experiences as part of a fundamental metamorphosis in computing.)

In retrospect, the loudest and most prominent signal came from Microsoft with it’s release of Windows 8. Unlike previous versions, Windows 8 came with a default desktop environment that emulated the screen of a mobile device, including touch-sensitive tabs perfect for use on tablet displays — then an exploding technology. As someone who has never owned a smartphone or tablet I reacted with a practiced and oblivious roll of the eyes because Microsoft is always trying to drive computing in directions that favor its various monopolies, often with disastrous results. What I did not realize was that the decision to try to kill off the desktop PC was not a sign of active corporate idiocy, it was a sign of reactive corporate idiocy.

During the two years following the release of Windows 8 Microsoft first denied it had made a mistake, then belatedly began trying to undo the damage it had done to its own brand by once again attempting to force everyone that used its products to adopt another self-serving interface metaphor. Watching this ritual inanity play out further convinced me that Microsoft’s initial decision was just another blind lurch by a company that cannot perceive its own meaning in the marketplace, but that was a mistake on my part. [ Read more ]

The Best Blog Post Ever

July 6, 2014 By Mark Leave a Comment

This is the best blog post ever. Now you know.

You now also know how keywords work. And don’t work.

— Mark Barrett

It’s Not About the Money

June 26, 2014 By Mark 2 Comments

Last week author Tony Horowitz wrote an op-ed in the New York Times detailing his tragicomic experience writing an e-book:

Last fall a new online publication called The Global Mail asked me to write about the Keystone XL pipeline, which may carry oil to the United States from the tar sands of Canada. The Global Mail promoted itself as a purveyor of independent long-form journalism, lavishly funded by a philanthropic entrepreneur in Australia. I was offered an initial fee of $15,000, plus $5,000 for expenses, to write at whatever length I felt the subject merited.

At the time I was researching a traditional print book, my seventh. But it was getting harder for me to feel optimistic about dead-tree publishing. Here was a chance to plant my flag in the online future and reach a younger and digitally savvy audience. The Global Mail would also be bankrolling the sort of long investigative journey I’d often taken as a reporter, before budgets and print space shrank.

Alas, things did not go well. If you’re eying the e-book boom Horowitz’s piece is a must-read because it comes from someone in the trenches, not someone selling you a shovel that you will eventually only use to dig your own grave. Based on the totality of his experience I don’t begrudge Horowitz his eventual retreat, but if you’re new to the writing game I think it’s important to understand what has and has not changed during the past few years of publishing upheaval.

Making money as a writer — to say nothing of making writing a career, even for a few years — has always been brutally hard. If you’re passionate and lucky and plucky and willing to do whatever it takes, and you meet the right people at the right time, and you have the chops, and you’re less trouble than you’re worth, you can, maybe, get a gig. If you do a decent job and meet your deadline you might get another gig, or even an actual job with regular hours and benefits and somebody else paying two thirds of your social security taxes. But it’s hard. Always.

While the e-book craze is in large part being driven by people who hope to profit from doing so, and it’s always nice to make a buck, the real value of e-books, and by extension, self-publishing, is the fact that you no longer have to ask someone for permission to write what you want to write. You may not make any money following your bliss, but when was that ever guaranteed? The best you could usually hope for was to write for hire, to get someone to pay you for services rendered, then use that income to cover the cost of personal projects. Even if you were a literary lion your high-dollar advance came with expectations and limits.

If you want to make money as a writer you’re looking at a hard life, but it was always thus. What’s changed — what the e-book revolution and self-publishing are really about — is that everyone now has access. So while you’re right to think about how much money you can squeeze out of the marketplace with your talent and guile, take a moment to ballpark the opportunity cost of the self-publishing and internet distribution options currently available. What would it take to replicate those opportunities if you had to pay for them yourself? A billion dollars? Ten billion? A trillion?

The e-book market will sort itself out in time, at which point it will become just another market you can sell your services to if you aspire to be a working writer. What you no longer have to do is wait for someone to say yes if you’re willing to bet on yourself, and I see that change as priceless.

— Mark Barrett

Hachette vs. Amazon

May 28, 2014 By Mark 3 Comments

I have refrained from commenting on the ongoing dispute between Hachette and Amazon mostly because it’s boring. Watching two for-profit companies compete with each other for the right to exploit authors as much as legally possible is not my idea of entertainment. If anything, such efforts have become routine in both market segments as evidenced by the Justice Department’s conviction of Apple and a gang of publishing houses on price-fixing charges last year. Because Amazon’s market position is so dominant it doesn’t need to conspire with anyone to fix prices, but that’s the only way to describe what Amazon is trying to do with Hachette, and what it tried to do several years ago with MacMillan. (Detailed explainer here. Latest update here.)

To be clear, Amazon has that legal right. It can refuse to sell products at prices it doesn’t agree with. It also has no obligation to be nice simply because of its market dominance, which verges on monopoly. On the other hand, Amazon’s strident position is obviously predicated on the fact that Hachette can’t sell as many books via other pipelines, and Amazon knows this, so it’s playing hardball when it might otherwise have to take competition into account.

What continues to amaze me is that the main publishing houses (and record companies, and film companies) have not yet banded together to create an independent — and perhaps even not-for-profit — company that could handle online and offline distribution of everything from novels to movies to music. Even if the enterprise only broke even it would would necessarily create competition for Amazon that would improve the negotiating position of those content producers. (I don’t for a minute see this is artist-friendly given the history of predatory practices in those industries, but am simply agog that they are not doing this in their own best interests. There is nothing new to be learned about ordering and distributing products using the web, and I am confident there are plenty of ex-Amazon workers who happy to join such an organization. All the content producers have to do is drop money and they’re in business.)

My main reason for believing the time might now be right is that the once impenetrable branding of Amazon seems to finally be splintering. What used to universally be considered a customer-friendly site is now, more and more, being seen as a bully, opening the door for other players in that space — particularly if the cost of goods is no more than what you would pay from Amazon.com. Given that publishers and other content distributors can set prices on their own site at or lower than those on Amazon, yet pay none of the percentages, fees, kickbacks or other middle-man costs, I’m not sure how Amazon could compete over the long haul, and at the very least I think its negotiating position would be weakened.

If that also allowed independent authors to use the same pipeline for a reasonable percentage or fee — as is already the case on CreateSpace (an Amazon subsidiary) and Smashwords — that in turn would be of real benefit to writers who didn’t want to sign what are often exploitative contracts with publishers. Win-win.

— Mark Barrett

Storytelling and Journalism

April 10, 2014 By Mark 2 Comments

What is the overlap, if any, between storytelling and journalism? Well, that’s a tricky question. There should obviously be no overlap between fiction and journalism, because journalism is concerned with truth. If you profess to be a journalist but your reporting is a lie then at best you’re a propagandist and at worst you’re a fraud.

Storytelling is a murkier issue because the techniques that define storytelling are portable to almost any medium of communication. Not only do fiction writers tell stories but so do we all. Even children relate experiences not in a factual sense but as a narrative, picking and choosing among events, ordering events so they’re more compelling, and embellishing events so they’re more exciting.

It would seem, then, that journalists would be free to exploit storytelling techniques as well, but in fact they’re not — and they’re one of the few professions about which that can categorically be said. If you’re a journalist your first responsibility is to the truth of the facts you’re reporting, not to storytelling techniques that make those facts exciting at the expense of your professional obligations and ethics. (I know, I know, you’re blowing coffee out your nose because you know there are no journalistic ethics any more, but play along anyway.)

Yesterday, in announcing a new slate of programming, CNN’s new chief marketing weasel, Jeff Zucker, had this to say:

CNN President Jeff Zucker called [the new shows] “the foundation of our new prime-time lineup.”

In a statement, Zucker said, “The best journalism is, at its core, great storytelling. We are so pleased to welcome some of the finest storytellers in the business to CNN, the home to this kind of quality programming for more than 30 years.”

Coincidentally, as you may or may not know, for the past month CNN has been ruthlessly and brazenly exploiting the unsolved disappearance of a Malaysian airliner for the express purpose of making money. Using every storytelling trick in the book, including some of the most childish means of fostering speculation, morbid curiosity and lunatic thinking, CNN and its cast of purported journalists has turned an ongoing news event into an obsessive pursuit aimed not at the truth of the airplane’s disappearance, but at generating cash from the corpses of several hundred human beings.

Is that storytelling? Probably. Is that journalism? Not hardly.

Whatever CNN used to be, it’s noble heart died long ago. What’s left is not only an embarrassment to journalism as a profession, it’s an embarrassment to every storytelling profession as well. On the other hand, if you want to know how to make yourself rich off of other people’s tragedies, it’s easily the best example going.

— Mark Barrett

The Gatekeepers Are Dead

March 26, 2014 By Mark Leave a Comment

It has long been sanctimoniously asserted by the mainstream publishing industry that it alone can be counted on to ensure the quality of writing and discourse in society. While I have previously reduced that assertion to rubble on multiple occasions, it’s worth nothing today that the industry itself has thrown in the towel at the highest levels, openly trading its tattered reputation for cash from sources whose stated intent is to deceive, then abetting those same funding sources in that fraud.

That this is happening in journalism in companies that purport to hold themselves to the highest ethical standards tells you that the game is over in every other corner of publishing. This realization came to me, ironically, from news stories about PBS and the New York Times. The PBS story, which I happened across a few weeks ago, concerned the funding of a new series by its news division:

On December 18th, the Public Broadcasting Service’s flagship station WNET issued a press release announcing the launch of a new two-year news series entitled “The Pension Peril.” The series, promoting cuts to public employee pensions, is airing on hundreds of PBS outlets all over the nation. It has been presented as objective news on major PBS programs including the PBS News Hour.

However, neither the WNET press release nor the broadcasted segments explicitly disclosed who is financing the series. Pando has exclusively confirmed that “The Pension Peril” is secretly funded by former Enron trader John Arnold, a billionaire political powerbroker who is actively trying to shape the very pension policy that the series claims to be dispassionately covering.

I can’t say I was surprised that PBS sold its soul for money, but I was disappointed. I was surprised, however, when I read today that the New York Times is planning to use what are euphemistically called native ads in its new paid app, NYT Now:

The new, paid mobile app for iPhone and iPod, debuting April 2, will cost $8 per month, and will focus on aggregation and curation, with editors selecting stories from the NYT and the wider Internet for a “fast and engaging news experience.” It also marks the NYT’s biggest move away yet from regular display advertising, with all ads on NYT Now in the form of “Paid Posts,” NYT’s term for native advertising — or advertorial, as it used to be called.

If you’re not familiar with native ads, advertorials, sponsored content or paid posts, they are essentially the same thing: attempts to deceive an audience that what’s being presented comes from the editorial or content side of a business when it’s really coming from marketing weasels inside and outside the organization. As always, there are plenty of good people working in publishing who don’t support such tactics and who really do believe in standards — at least until their own paychecks are threatened.

Which is to say that if you still think you need to wait for or even ask for someone’s permission to write whatever you want, you don’t. So get to it. Because even if you write the worst thing that’s ever been written, you won’t be a fraud.

— Mark Barrett