DITCHWALK

A Road Less Traveled

Topics / Books / Docs

About / Archive / Contact

Copyright © 2002-2026 Mark Barrett 

Home > Archives for Publishing

E-book Price-Fixing Update

By Leave a Comment

A settlement has been approved in the federal government’s suit against Apple and five of the largest publishing companies, all of which were charged with colluding to fix the price of e-books:

For the next two years, the settling publishers may not agree to contracts with e-book retailers that restrict the retailer’s “discretion over e-book pricing,” the court said. For five years, the publishers are not allowed to make contracts with retailers that include a most-favored nation clause. “The time limits on these provisions suggest that they will not unduly dictate the ultimate contours of competition within the e-books industry as it develops over time,” Judge Cote wrote.

It’s not often that such obvious abuses are so quickly corrected by regulators. There is now no floor under the price of e-books, which means publishing will have to adapt and evolve that much faster, as opposed to conspiring against consumers.

To the extent that this seems to empower Amazon as a mass-market e-tailer, Amazon will ultimately face its own price pressures as content inevitably decreases in price. (Which may be why Amazon seems to be relying so heavily on advertising on its Kindle e-readers for revenue.)

Context and previous Ditchwalk commentary here. Additional cranky commentary here.

— Mark Barrett

Interactive Entertainment and Detached Eddies

By Leave a Comment

Stand beside a mountain stream and observe the water for a while and you’ll see that most of it moves in a continuous flow. Look a little closer, however, and you’ll see that the bed of the stream and objects in and along the stream — logs, boulders, the legs of a bear — all have an effect on the flow due to friction. Look closer still — say, at a rock near the edge of the stream — and you’ll find that the flow may slow to a halt if not actually move in the opposite direction, creating what is commonly called a whirlpool, but more accurately described as an eddy. Peer at the boundary between the flowing current and the eddy and you’ll see smaller eddies form and detach again and again, dissipating as they flow downstream because they are no longer powered by the object in the stream that created them.

Known as detached eddies in the science of fluid dynamics, these disconnected but still churning whorls can also be spawned in the atmosphere, as bodies of air move over the landscape or interact with each other. Heat water to the right temperature and move a low pressure area over that water and you may spawn a monstrous hurricane that lasts for days and travels thousands of miles. Move that same hurricane over dry land, however, detaching it from its power source, and it will slowly dissipate, even as it may still wipe entire communities off the face of the earth.

The key component of an eddy, and what distinguishes an eddy from a vortex, is that in the middle of an eddy there is a void — a place of calm that experiences none of the rotational effects of the moving fluid that defines the eddy itself. Drop a leaf in the center of an eddy caused by even the most ferocious mountain stream and it will float exactly where you dropped it. In a vortex there is no void, but vortices can also detach like eddies. This is known, sensibly enough, as vortex shedding — a phenomenon that has led to practical applications in the real world such as winglets on airplanes.  [ Read more ]

E-book Reader Update

By 2 Comments

I still don’t own an e-book reader. Until a few days ago I hadn’t been particularly intrigued by any of the current models, but PC Magazine’s review of a new version of the Nook Simple Touch caught my attention:

With E Ink screens, you need an external light source—that is, until now. The Barnes & Noble Nook Simple Touch With GlowLight ($139 direct) includes switchable edge lighting, like you’d find on an ultra-slim LED HDTV. You’ll pay more for the privilege—$40 more, to be precise, over the existing Nook Simple Touch ($99 direct, 4.5 stars), which remains in the B&N lineup.

I spent all the hours I ever intend to spend staring at an electronic screen that requires ambient lighting when I was playing games on my original Gameboy. The idea that I might be able to read an e-ink screen in a dimly lit environment like, say, my bedroom, has considerable appeal when compared to reading in, say, a bustling cafeteria. (Along with its review of the new Nook, PC Magazine released a roundup of all of the current readers. Although their five-circle rating system has always been badly skewed toward the high-end, it’s fairly reliable when comparing products across a particular segment.)

When B&N’s Nook first came out it was lambasted by the same tech snobs that turned Apple into a religion. While the Kindle is still the leading e-book reader, the fact that the Nook is holding its own — let alone introducing new features — is having an effect on both Barnes & Noble’s economic health and competition in the e-reader market. Specifically, Microsoft, always looking for an opportunity to cross swords with Apple, Google and Amazon, is now investing heavily in B&N:

The e-book market is still young; if Amazon continues to be seen as the enemy, there’s no reason in theory why the Nook shouldn’t become just as popular, if not more so. It’s true that you can’t read Kindle books on your Nook, or vice versa, but over the long term, we’re not going to be buying Kindles or Nooks to read books. Just as people stopped buying cameras because they’re now just part of their phones, eventually people will just read books on their mobile device, whether it’s running Windows or iOS or something else. And that puts Amazon at a disadvantage: the Windows/Nook and iOS/iBook teams will naturally have much tighter integration between bookstore and operating system than anything Amazon can offer.

Whether that bit of prognostication proves accurate or not, Microsoft’s involvement can only broaden the range of e-reader options and help keep prices competitive, and that’s good for everyone who isn’t manufacturing e-book tech. More here on Microsoft’s gambit from the Wall St. Journal.

Not too long ago there was serious speculation that Barnes & Noble might follow Borders and other big-box bookstores into the dust bin of history. I don’t know that anyone thought the introduction of the Nook would potentially lead to B&N’s salvation.

Update: The Nook Glowlight seems to be a hit.

Barnes & Noble plans to add near-field communication (NFC) technology to its Nook e-reader platform, chief executive William Lynch said Tuesday.

Lynch also revealed that the Barnes & Noble Simple Touch with Glowlight, B&N’s latest Nook, has sold out.

I’m not surprised. In e-book reader commercials everyone may be reading at the beach, but in real life the only people reading on a beach are wearing one of these and still going blind.

— Mark Barrett

Housecleaning

By Leave a Comment

I took a stroll through my blogroll today and pruned sites that are no longer updating or relevant to my evolving interests. It’s been a while since I surveyed the self-publishing ditch to see what may have sprouted, so my plan is to do more site seeing and replace sites that have gone to seed with sites that are sprouting or in full bloom.

— Mark Barrett

Where Were We?

By Leave a Comment

Two years ago, when the major publishing houses got together with Apple and conspired to fix e-book prices, they did so not because Apple was sexy and Steve Jobs was a benevolent god and the iPad was about to launch, but because Amazon was the devil.

Somehow, in the intervening era of Apple-mania, that narrative has been skewed. But that skewing is about to snap back with a vengeance:

The government’s decision to pursue major publishers on antitrust charges has put the Internet retailer Amazon in a powerful position: the nation’s largest bookseller may now get to decide how much an e-book will cost, and the book world is quaking over the potential consequences.

This is, in fact, exactly what drove the publishing industry en-mass into Apple’s price-fixing arms two years ago. Because if Amazon can sell e-books at prices below what the publishing industry sets — as a loss leader for the Kindle, or simply as a way to stab the publishing industry in the heart until it begs for mercy — the publishing industry effectively loses control of its product. And that’s the last thing quarterly shareholders want to hear.

— Mark Barrett

Publishing is for Professionals

By Leave a Comment

Despite public acceptance of self-publishing as a viable means of expression, the traditional publishing industry continues to claim that it is the final arbiter of what’s good and right and culturally relevant. Today the U.S. Justice Department agreed that self-publishing authors pale in comparison with their industrial counterparts:

The U.S. Department of Justice filed a lawsuit against Apple and several book publishers Wednesday morning, claiming they worked together to artificially prop up prices for e-books. .

The publishers sued were Hachette SA, HarperCollins, Macmillan, Penguin and Simon & Schuster. The suit was filed in a district court in New York.

“Apple facilitated the publisher defendants’ collective effort to end retail price competition by coordinating their transition to an agency model across all retailers,” according to the complaint.

Real publishers illegally conspire with giant, anti-competitive, ruthless, monopolistic media companies like Apple to fix prices and screw their own customers in pursuit of profits. Self-publishing authors don’t do any of that, and probably never will.

— Mark Barrett

Demystifying Authorship

By Leave a Comment

I grew up with a reverence for authors. If you made a movie, or wrote a play or directed a play or starred in a play, that was cool, but if you wrote a book (fiction, and to a lesser extent non-fiction, but to a greater extent philosophy) you were somebody. Authors weren’t just artists using the medium of words, they were culture.

As the internet has devalued writing it has also demystified authorship in ways that I think are unique to the times. From the dawn of the first printed book until the public began expressing itself en mass I think a reverence for authors has been the norm. To be published was to be validated in ways that most people could only aspire to.

This does not mean, however, that any cultural stewardship claimed by the publishing industry was real. Far from it. Publishers have engaged in gatekeeping for no end of duplicitous purposes, and the people populating those power centers have never shown the slightest hesitation in abusing whatever trust the public placed in them. Where power, money and desire meet you can scoop cockroaches by the pound and never see the bottom of the barrel.

So complete was publishing’s power over the concept of authorship that anyone who attempted to publish outside the industry was deemed by all to have admitted failure. A painter could work in solitude, a musician could compose for an audience of one, a filmmaker could go independent, but to be a real author — to be a part of the culture — you had to sign a contract with someone else and give them editorial control.  [ Read more ]

Social Networks and Self-Inficted Storytelling

By 4 Comments

There’s no question that the internet has changed the world for the better. Individual voices now have as much reach as the dominant political and cultural voices had when every broadcast medium was controlled by gatekeepers. Aggregate enough individual voices and the power to dispute if not disrupt corporations or governments anywhere on the planet becomes real, in real time.

This feeling of empowerment was a critical factor in mass adoption of the internet. For the first time in history individuals were no longer limited to yelling back at their televisions and radios, but could immediately broadcast their own responses. While most such responses proved to be inane, some were, shockingly, no less informative or entertaining than what the cultural gatekeepers were shoveling. In short order these unknown but insightful individual voices validated the internet not simply as an email delivery system but as a democratic medium of mass communication. If you wanted incisive commentary on the web about anything from a film to a political battle you were as likely to find it on an obscure blog as you were on the website of a mainstream media outlet. Those mainstream voices, saddled as they were with bureaucratic restrictions and marketing directives, were outgunned by individuals who had no axe to grind except the facts of a matter and no audience to pander to but themselves.

While this revolution prompted a virtual land-grab by individuals eager to set themselves up as online experts, watchdogs or counter-culture trendsetters, not everyone wanted to manage their own site. What the revolution did confirm for everyone, however, was something that had long been suspected. In the media universe of programs and publications authored by other people, each of us was the content we’d been waiting for.  [ Read more ]

E-Book Price Fixing

By 3 Comments

In March of 2010, in the face of growing downward price pressure from e-books and open competition on pricing from online retailers like Amazon and Apple, the publishing industry took control of the price of its own products. It did so by abruptly and collectively by abandoning the long-time industry-norm of wholesale pricing and adopting instead what is called the agency model, in which retailers get a percentage of any sale rather than being allowed to set the price of goods themselves. (Like real estate agents and stock brokers, retailers who embrace the agency model never own the products they sell, they simply collect a fee for uniting buyer and seller.)

Fully two years later the federal government is signalling that the price-fixing party may be over:

Among the reported gripes the Justice Department has with the way Apple and publishers are doing business is a move toward setting standard prices and giving Apple a 30% cut of revenue for e-books sold on its devices. The business model, which Apple rolled out with the launch of its first iPad tablet in 2010, differs from what publishers offer to traditional bookstores, which is to sell books to retailers for about half of the suggested cover price and let the booksellers charge whatever they’d like.

As e-books have become more popular and brick-and-mortar bookstores have struggled, the industry has moved to the “agency model” Apple dictated with the iPad and, the Justice Department believes, publishers have acted in concert to replicate Apple’s model with Amazon and others. Publishers have denied such collusion, the report said.

So now you know. If you want to openly conspire to set prices in order to protect your market and limit competition at the expense of the consumer you will only be able to get away with doing so for two years, plus however long it takes the government to drag you into court, prove anything, and penalize you with a slap-on-the-wrist settlement in which you ultimately offer consumers a small price break they will almost certainly never take you up on for products they probably don’t want to buy anyway.

Or, you can avoid the icky, scummy feeling of being a money-grubbing liar by self-publishing your own books.

— Mark Barrett

WIG&TSSIP: The American Short Story “Today”

By Leave a Comment

The Ditchwalk Book Club is reading and discussing Rust Hills’ seminal work, Writing in General and the Short Story in Particular. Announcement here. Overview here. Tag here.

In commenting on the previous section I noted that I’m personally not interested in belonging to any literary movement or critical school. I have my own literary perspective, certainly, but if I belong to any literary tradition it’s the one that puts human experience and truth ahead of everything else.

My complaint about literary movements and schools is that they are inevitably temporary and almost always fad-driven. This section of Hills’ book unintentionally proves the merit of that perspective in that it replaces two sections that appeared in the original 1977 printing. Those sections were, in order, Fiction and the New Journalism and Real Fiction, as against the New Fiction.

In the late 1970’s New Journalism and New Fiction were hot literary topics. Like all hot literary topics they faded soon afterward, rendering Hills’ own commentary effectively meaningless except for historical value. In reading those sections again I think the current narrative non-fiction movement owes a debt to New Journalism, while flash fiction and other current experimental forms owe a debt to New Fiction. But it also seems, at least to me, that these movements are part of a never-ending effort to make fiction be somehow more than fiction. Whether the hot literary topic is meta-fiction or anti-fiction or hyper-fiction, the aim is always to make plain-old fiction do more, when plain-old fiction does what it does better than any trendy variant ever will.

As Hills wrote in the section on New Journalism:

Imagination is anyway implicit in the very definition of “fiction,” as distinguished from its opposite in the absurd term “nonfiction.” And fiction and nonfiction are, again anyway, both perfectly good things in themselves — there doesn’t seem to be any point in mixing them. The resultant hybrids aren’t a new strain of literary art at all. They’re just intermittently useful, futureless one-timers, as unaesthetic and recalcitrant as mules.

In removing those two sections and replacing them Hills demonstrates the merit of his own words and the futility of embracing fad as craft. If you really feel the need to write from the crest of every literary wave I support you in that pursuit. Not only is it not for me, however, I don’t think it’s a particularly good way to become one with the ocean.

  [ Read more ]