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Tim Schafer, Kickstarter and You

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Before you get excited, two things to keep in mind. First, Tim Schafer is an interactive entertainment legend. He is his own brand and his own reputation for quality in a way that few people ever are. If you’ve never heard of him that only means you have a giant, gaping hole in your database of important cultural knowledge. (And you’ve missed out on a lot of fun.)

Here’s Kickstarter on Kickstarter:

Kickstarter is the world’s largest funding platform for creative projects. Every week, tens of thousands of amazing people pledge millions of dollars to projects from the worlds of music, film, art, technology, design, food, publishing and other creative fields.

You know you’re reading marketing hype when you read the word amazing (or excited). You know a web site is super-serious about its marketing hype when it uses all the colors of the rainbow to format its text. (Click here, then on the link at the top to “learn more”.)

Tim Schafer likes making very smart and very comic adventure games. The greater gaming industry likes making routinely dumb and routinely disappointing crap. Because of this mismatch in interests, Schafer and others like him have had a very hard time getting funding for projects they want to pursue. At least until a few days ago, when Schafer put a proposal up on Kickstarter seeking to raise $400,000 over the course of a month.

He achieved his goal in eight hours. He raised One Million Dollars in a day. Currently the total is $1.37 million and rising.

Now remember: this guy is a legend. And whatever Kickstarter is all about, nothing helps sell a project like celebrity, which Schafter has in spades even if you’ve never heard of him. And while plenty of people have used Kickstarter to get their own projects off the ground, it’s not at all clear that all of the potential legalities — including frivolous or hostile lawsuits — have been beaten out of this or any other crowdfunding system. This is cutting edge stuff, which means it’s both cool and risky. (And I’m willing to bet Tim Schafer has a lawyer making sure he’s protected six ways.)

Still, it’s pretty impressive, and all the more so because it directly connects a creator with the audience that person would clearly like to reach. If Tim Schafer can get advance sales of a game sufficient to enable completion of that game, then he’s in business for the rest of his life. No more funding hassles, no more percentages off the top, no more publisher beating him to snot and running off with his IP, no more time spent raising money like a bottom-feeding politician trading a tattered soul for one more term. Just a straight-up trade: we give you some cash and you make us laugh.

Since most of you reading this post are writers, I know you’ve already gotten bored with Schafer and are wondering if you can fund you own, smaller projects in the same way. This list of smaller projects would suggest the answer is yes. But remember: if it blows up in your face for some reason it’s not my fault. Do your homework, protect your copyrights at all cost, and don’t promise something you can’t deliver. Your credibility is more important than whatever you think is more important than your credibility.

Update:

Very good comments here on a related thread. Covers many of the concerns I have while underscoring how this model allows creative people to avoid the gatekeeping inherent in third-party funding. My biggest concern is simply that a weasel could raise money then pocket some or all of the cash by saying the project failed for any number of reasons. Kickstarter disavows any responsibility to vet projects, and leaves the risk squarely with investors — which again underscores how important your personal credibility is in this weasel-infested marketplace we call the world wide web.

— Mark Barrett

Network Solutions Fails Again

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Last year I wrote a couple of posts about the tech support hell I ended up in with my internet service provider (ISP), Network Solutions. I also wrote a post explaining the tech-support process and how to navigate some of the obstacles you’ll encounter. I stated at the time that I would look for a new ISP, but NetSol performed well until the renewal of my service contract seven months later, so I opted to go with the devil I knew.

That devil has now failed to get one of my sites up and running for an entire week. During that week I’ve been told the problem was related to a denial-of-service attack, and that it was related to an error in the configuration of my WordPress settings, but neither of those knee-jerk diagnoses were true. When tech support came to the same conclusion — after multiple calls from me — they escalated the issue to engineering. My site is still unavailable after seven days.

I understand that Network Solutions can’t provide free tech support to every site owner who uses WordPress. And I have no doubt that they are constantly badgered by users seeking exactly that: free service for problems those users created. So when the NetSol techs told me there was a configuration problem with my WordPress settings I took ownership of the problem. (They stressed that they weren’t even supposed to do that much, and I’m grateful they tried to help within the confines of their internal directives.) In looking into the issue, however, I realized not only that I didn’t cause that problem, but there was clear evidence to suggest the configuration issue was not the cause of the problem I was having.  [ Read more ]

Post Mortem: Two Publishing Start-Ups

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Guy Gonzalez had a post up recently about the Domino Project, which Seth Godin is closing down. Included in the post was a link to a talk by Richard Nash, ruminating about what did and didn’t work at Red Lemonade, Nash’s web startup.

I generally agree with Guy’s take about both projects. Before I throw in my two cents, however, I want to state without reservation that both men deserve credit for putting their time and money where their mouths were. In a world of wall-to-wall pundits and doomsaying snipers with no skin in the game, we need all the people we can get who are willing to step in the arena and risk being humbled. It’s the only way progress will be made. Having said that, I have my own thoughts on what the end of these initiatives means. (Previous posts mentioning Seth Godin here, Richard Nash here.)

Both Godin and Nash garnered a great deal of interest a year ago as a cresting wave of change and doubt swept through the traditional publishing industry. Capitalizing on their celebrity and showmanship, both men looked into the future, saw a way forward, and acted on it. Godin, by partnering with Amazon in a publishing venture; Nash by creating and launching Red Lemonade, the first of an anticipated series of sites under the Cursor brand. Each project, at root, envisioned a new way of publishing content outside the traditional publishing paradigm.

So what can authors learn from their efforts? Well, given that most writers will never publish the work of others, probably not much. Unless you’ve a mind to become a publisher — whatever that elastic term means to you these days — most of what Godin and Nash have been through is probably inessential, however interesting it might otherwise be. Still, I think it’s possible to see connections to authorship in these ventures — if not directly, then indirectly, as confirmation of other truths.  [ Read more ]

Publishing is for Professionals

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When we last checked in on the tattered integrity of the publishing industry, Sam Tanenhaus, editor of the New York Times Review of Books, was reminding us that good writers will never need to self-publish:

Our thinking, which may be old-fashioned, is that with so great a volume of books being published each year by traditional publishers, and with so many imprints available, every book of merit is almost certain to find a home at one or another of those presses.

It would be a fallacy to suggest that all books published by mainstream publishers are works of merit, and someone with Sam Tanenhaus’s privileged industry access would never suggest otherwise. Rather, he’s simply asserting that there are no self-published works of merit anywhere in the known universe, and never will be.

I was reminded of this bit of expert analysis recently while reading about the first novel written by the Kardashian sisters, apparently in tag-team fashion:

“As wild as our real lives may seem on TV, just wait to read what we’ve dreamed up to deliver between the covers of our first novel,” Kourtney, Kim and Khloé said in a statement last week, announcing that William Morrow, an imprint of HarperCollins, would publish a novel they had written.

I know what you’re thinking. You’re thinking it’s unlikely anyone who wrote a train-wreck sentence like that is capable of writing an entire book. But you might also be thinking it’s a bit unfair that the Kardashian sisters have a book deal with HarperCollins, while Sam Tanenhaus is crapping all over your writing life by summarily defining you as a failure because your mother didn’t pimp you out for a TV series.  [ Read more ]

Self-publishing Revolution Update

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No surprises, plenty of confirmation:

Publishers say Amazon is aggressively wooing some of their top authors. And the company is gnawing away at the services that publishers, critics and agents used to provide.

Several large publishers declined to speak on the record about Amazon’s efforts. “Publishers are terrified and don’t know what to do,” said Dennis Loy Johnson of Melville House, who is known for speaking his mind.

“Everyone’s afraid of Amazon,” said Richard Curtis, a longtime agent who is also an e-book publisher. “If you’re a bookstore, Amazon has been in competition with you for some time. If you’re a publisher, one day you wake up and Amazon is competing with you too. And if you’re an agent, Amazon may be stealing your lunch because it is offering authors the opportunity to publish directly and cut you out.

As regular readers know I’m no fan of Amazon. But if the choice is between a provider who charges up-front fees for a-la-carte services and an industry that demands editorial control while banking unsubstantiated percentages, I’ll have to go with the former.

It’s also worth noting, again, how intimately related the industry’s gatekeeping practices and economic stability were. Controlling access to publication and stigmatizing self-published writers created an industry that could dictate terms like a price-fixing cartel. At least until the entire question of self-publishing was revealed to be an industry-perpetuated fraud.  [ Read more ]

Ditchwalk at Year Two

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Another year has come and gone here at Ditchwalk. For the second straight year any personal predictions I might have made last August have been completely voided by the intervening 365 days. Takeaway: don’t think too far ahead.

The most interesting thing about the past year, from my own myopic point of view as well as the point of view of the greater storytelling universe, is that self-publishing is no longer seen as even a lifestyle choice. Established/commercial pipelines will always exist, but the indy storytelling spirit is now fully legitimized across all mediums.

I can’t think of a better turn of events. Anything that liberates and validates writing is a good thing. We can worry about the ocean of work that’s being produced after we empower everyone who wants to write.

Speaking of which, I think the biggest problem facing publishing at all levels today is the problem of sifting, curating and reviewing content. I’ve looked far and wide for an appropriate place to submit my collection of short stories for objective review, but have essentially come up empty. Yet I’m not surprised. If the value of most stories — as determined by demand — is zero, then making a living as an independent reviewer is going to be economically impossible.

Unless you’re a part of the traditional New York publishing pipeline there’s little money in writing reviews no matter how you approach the task. Which of course leads to ugly practices like ‘paid reviews’ and ‘promoted reviews’ and every other form of marketing fraud you can imagine.

I don’t have a solution here. Reviewing demands credibility — along with considerable craft knowledge — and there just doesn’t seem to be any money in being credible these days. Better to whore yourself out as a celebrity and cry all the way to the bank.

How all this affects future plans is a bit schitzy. On one hand I’m not sure what I’m going to be doing a month from now, let alone six months or a year. On the other hand I no longer concern myself with trying to fit my ideas into a market or medium. Provided I can eke out a minimal level of subsistence I feel completely free to write what I want to write.

As to output, I hope to be considerably more productive. A Neil Rorke novel, a non-fiction book, and maybe a screenplay or two, along with blogging here and at NeilRorke.com.

I’d also like to end up some place where I can plug my electric guitar in for the first time in seven years. I think I write better when I pick at small metal wires that make loud, screechy noises.

Year One post here. Six-month post here. Inaugural post here. Food for thought here.

— Mark Barrett

E-books Outselling Print On Amazon

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It was inevitable, but the speed of the transition is impressive:

In July 2010, Amazon announced that sales of electronic books for its Kindle e-book reader surpassed sales of hardcover books on the site. Six months later, sales of Kindle books surpassed that of paperbacks. Now, customers are downloading Kindle books more than hardcovers and paperbacks combined.

Having built their businesses on the production and distribution of physical books, traditional (legacy) publishers are in big trouble. The cash crop of seasonal, celebrity and cyclical titles that annually supported publishing’s administrative and production overhead is rapidly disappearing. The same information is either readily available for free on the internet, or more quickly and easily produced as an e-book or subscription service. Customers can still get what they want, but publisher are no longer critical to that process.

Attempts by publishers to control (if not fix) the price of e-books have also failed. Even with a lower cost of production, e-books must still provide revenue that offsets the loss of print sales or publishers will necessarily have to reduce those costs — including employment costs devoted to print. Whether Amazon’s numbers are consistent with other retail channels, the trend seems clear: the profitability of e-books will determine the viability of any publisher going forward. (There are probably very real implications for the paper industry as well. Adjust your portfolio accordingly.)

The good news is that content and books as valued objects are not under siege. If anything, many of the books previously sold in physical form and now sold in digital form had little or no value as objects — and probably little or no value after a year on the shelves. Clearing big-box stores of titles that existed only by virtue of a constricted distribution channel obviously means adjustment, but I see no downside for the reader. Physical books will still be available, and probably in better-quality editions. It may also be that independent bookstores will thrive because of their smaller footprint and more intimate knowledge of local reading habits.

Update: The New York Times has more here.

The Ditchwalk Self-Publishing Scale

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Independent authors believe every self-publisher is a revolutionary. Gatekeepers in traditional publishing think self-publishers are losers, at least until those same losers use their self-publishing success to humbly petition for a book deal. Vanity publishers insist all self-publishers are overlooked geniuses, and happily back up that assertion with high-priced services and promises they never intend to keep.

All of these definitions are unhelpful at best, self-serving at worst. In order to talk about self-publishing with any legitimacy we need a way to differentiate among self-publishers that is meaningful and objective. For that reason I created the Ditchwalk Self-Publishing Scale, which uses rising levels of production complexity to categorize self-published authors.  [ Read more ]

E-Book Library Loans for Kindle

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Kindle users have been kind’a-sort’a able to loan e-books to each other for a while. Today Amazon announced that the Kindle is making a bigger leap in the near future:

Amazon said the library books will be available on the Kindle “later this year,” but the company did not specify a launch date. The free e-books will be available though Kindle apps on smartphones and on the Kindle e-reader device, which can download books over Wi-Fi or 3G internet connections.

The service will work only in the United States.

I’m not sure why the reporter used the word ‘free’ to describe the financial impact of taking out a library book, unless it was to clarify the terms of such a transaction for those who have never had a library card. In any case, the basics of the deal strike me as almost banal in the way they replicate the loaning of physical books. (Libraries will purchase and loan limited copies. Copies loaned out will not be available until returned.)

The one glitch I can imagine is allowing loans via the internet. Libraries have always required that patrons present themselves physically, with allowances made in some municipalities for the physically disabled. Allowing people to download content from anywhere is obviously problematic, but can be mitigated to a great degree by only allowing people who qualify for local membership (meaning they reside in the library’s district) to access content from that library’s site.

How long will it take for somebody to download and pirate/market content from a library system? Well, I have to believe that’s already been done, and will be done again. (If I understand the piracy argument correctly, everything’s already on the web anyway, so why would pirates bother — unless they like the clean, device-ready formatting.)

Interesting times.

— Mark Barrett

The Adman Cometh

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If advertising was a villain, it would be a Terminator:

It’s no surprise then that ads have come to the Kindle. The good news — relatively speaking — is that you can save a few bucks by purchasing an ad-enabled machine:

Although the hardware is identical to the standard $139 Kindle, the new Kindle with “Special Offers” will feature advertisements and deals as its screen saver and on the bottom of its home screen. But for that added distraction, the company will take $25 off the price—dropping it to $114.

If ads on the Kindle are inevitable — and they are, as are ads on every imaginable surface and device — I think this is a smart way to introduce them. Rather than inject ads into every Kindle, thereby infuriating all those nice people who helped make the Kindle a success, Amazon is giving the customer a choice and motivating that choice with savings.

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