In a previous post I mentioned running across BNET.com, which is a division of CBS Interactive. Yesterday I went back to the site to see if it held any riches, and promptly stepped in this:
The elephant in the room at Advertising Week sessions in New York beginning today is the ongoing reluctance of companies to mine user preferences and other data many consumers are willing to share in exchange for more relevant products and services.
I mean, I thought one of the reasons consumers were willing to share data is because they’ve been told that it won’t be used against them. (I mean over and above the fact that you have to share data in order to use many services or sites — which means it’s really a fee.) [ Read more ]