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The Publishing Beat

September 29, 2009 By Mark 1 Comment

Over the past month or so, as I’ve been learning about the publishing business, one of the things I’ve been looking for is a good writer/reporter who covers the industry. I know where to get wire-service rewrites of industry press releases: what I want is someone who knows the business inside and out.

Today, while digging through some dusty old search results, I came across the name Marion Maneker attached to two different stories from late spring concerning Amazon and its Kindle e-reader. Both were written by Maneker for a site I’ve never heard of — The Big Money — which seems to be a sub-section of Slate.

At the bottom of both stories I found this:

Marion Maneker is the former publisher of HarperCollins’s business imprint.

I don’t know anything about HarperCollins’ business imprint, or even about Marion Maneker. But the Amazon/Kindle stories seemed to be written from the point of view of someone who knew the lay of the publishing land.  [ Read more ]

Filed Under: Publishing Tagged With: Daniel Menaker, HarperCollins, Marion Maneker, Publishing, Random House

The Email Subscription Conundrum

July 24, 2015 By Mark 1 Comment

For at least six years I’ve been using Feedburner to send a single email to registered subscribers after each new post is published. A few weeks ago Feedburner stopped working for reasons I cannot ascertain. I’ve tried everything possible to get it to work, but even though all systems appear go the emails are not being sent.

I know this is not a new complaint, and that Google (which owns Feedburner) has allowed the site/service to languish. It is, technologically, adrift, and has been for a long time. I used it because it works, it no longer works, so it’s time to do something else.

One complicating factor is that Feedbuner handles both emails subscriptions and RSS feeds, and I think I’ve been using Feedburner for both. I say ‘I think’ because no matter how much I learn about RSS feeds I’m never quite sure what they are. They seem to be a kind of parallel channel to my published site — like a radio version, or maybe a telex or telegraph. If you don’t want to click on my site you can point your browser or feed-reader to the Ditchwalk feed and get my content that way.

What’s never clear to me is what Feedburner is actually doing to make that feed happen, because I think it’s actually doing nothing. Rather, it takes my feed — which WordPress creates — and then redirects it, or repurposes it, or maybe even reporpoises it, or something. Which means not only that Feedburner isn’t doing anything for me in terms of email subscriptions, it’s doing nothing for me in terms of RSS. Or at least nothing I need to care about if the rest of Feedburner’s functionality is on the fritz.  [ Read more ]

Filed Under: Ditchwalk.com

The User Experience as a Service

September 3, 2015 By Mark Leave a Comment

Reading up on the latest tech news during the Windows 10 rollout and the launch of Intel’s Skylake processors reminded me just how far we’ve come in ceding control of our online lives to a few self-interested corporations. If I hadn’t lived through it I might be shocked, but it’s still pretty disquieting.

Now, the internet being its usual binary self, raising questions about privacy in the digital age is seen by many as equivalent to donning a tinfoil hat, but I don’t agree. Being naive about or flagrantly irresponsible with your rights is your business, but acting as if what’s happening at a cultural level is inevitable or even healthy is itself an indicator of insanity. Particularly with regard to children, and how few protections seem to be in place to allow them to have an online life that is not personally identifiable in perpetuity.

The marketing aspect of all this invasive technology is pretty straightforward. If a company talks about improving the user experience, what they mean is that the changes they’re making are for the express purpose of data rape. Likewise, when a company talks about a product as a service, what they mean is that you’re going to keep paying for the same thing over and over but never actually own anything. The Windows operating system is now a service, but because it was given to many users as a free upgrade the ongoing costs will be derived from improving the user experience — meaning harvesting massive amounts of user data, some of which may never have been available before because that data originates at the level of the operating system.

A few days ago I said I thought Microsoft might get into anti-trust trouble with the government after goading by Google or Amazon or some other miffed data scraper, but in the intervening days I’ve revised that opinion. The information grab that Microsoft is attempting is so unprecedented, and penetrates not just into the homes but the psyches of the individuals who use Microsoft’s products, that I think the federal government will be forced to intervene.  [ Read more ]

Filed Under: Non Sequiturs Tagged With: Microsoft

Note Cards

July 1, 2014 By Mark 1 Comment

Over the past few years, while initiating two personal non-fiction projects each running hundreds of pages in length, I found myself struggling to structure coherent wholes from the dizzying sums of the respective parts. I knew generally what I wanted to say in each case, and I had no shortage of content to work with, but in contemplating the structural expression of my ideas I became overwhelmed both by the complexity of the issues and the amount of information on hand.

Having learned to write in the pre-computer age, when every word had to be hand-chiseled into a block of marble, and having been liberated by the amazing technological advances in word processing that continue to this day, and generally being the kind of person who believes that software is a better medium for grappling with ideas than stone, I invariably tried to use computer programs to wrap my mind around each project. Unfortunately, each tool I tested proved more trouble than it was worth because visibility of the whole became obscured by the inherent limitations of the computer screen — by which I mean an old-fashioned desk-top monitor.

It’s a given today that the only thing worth holding in your hand is the latest-and-greatest smartphone, but I’m going to suggest you may want to expand your arsenal of helpful physical objects when you’re writing something that can’t be adequately communicated with your thumbs. And yes, as you undoubtedly surmised from the title of this post, I’m talking about note cards. What you may not yet realize, however, is that I really am talking about real paper note cards just like your grandparents used when they were structuring their long-form projects.[ Read more ]

Filed Under: Writing Tagged With: process

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