author

Demystifying Authorship

April 7, 2012 By Mark Leave a Comment

I grew up with a reverence for authors. If you made a movie, or wrote a play or directed a play or starred in a play, that was cool, but if you wrote a book (fiction, and to a lesser extent non-fiction, but to a greater extent philosophy) you were somebody. Authors weren’t just artists using the medium of words, they were culture.

As the internet has devalued writing it has also demystified authorship in ways that I think are unique to the times. From the dawn of the first printed book until the public began expressing itself en mass I think a reverence for authors has been the norm. To be published was to be validated in ways that most people could only aspire to.

This does not mean, however, that any cultural stewardship claimed by the publishing industry was real. Far from it. Publishers have engaged in gatekeeping for no end of duplicitous purposes, and the people populating those power centers have never shown the slightest hesitation in abusing whatever trust the public placed in them. Where power, money and desire meet you can scoop cockroaches by the pound and never see the bottom of the barrel.

So complete was publishing’s power over the concept of authorship that anyone who attempted to publish outside the industry was deemed by all to have admitted failure. A painter could work in solitude, a musician could compose for an audience of one, a filmmaker could go independent, but to be a real author — to be a part of the culture — you had to sign a contract with someone else and give them editorial control. [ Read more ]

The Website Platform Advantage

April 8, 2011 By Mark 3 Comments

While writing my Platform Evolution post I gave some thought to commenting on an excellent Infographic about content farms. No sooner did I decide against it than I ran across this excellent post on Publishing Trends about content farms. Then, a day later, a good friend sent me an unbidden and timely link to a post on Making Light, which, among other things, talks about — wait for it! — content farms.

If you’re not familiar with content farms you can get a quick overview here. As a writer, what concerns me most about content farms is that they are to writing and publishing what Ebola is to the human body. If I was an astrophysicist I would also add that content farms are to information and knowledge what solar storms are to communications. And if I was a logician I would say that content farms are to accuracy and reliability what tsunamis are to fishing villages.

Which is to say that everything about content farms is bad, but not equally bad. The worst aspect of content farms is not that they’re the new frontier for spammers and swindlers, it’s that producing so much crap at such an incredible rate renders every single aggregating and filtering mechanism useless.

Google as a search engine for retail products and reviews has been beyond broken for years. (Try searching for “best _____”, where the blank is any product you’re interested in.) Amazon is currently the default search for products, but it’s starting to fall apart as well. (Am I looking at the latest version of the CD/DVD/book I want to order? Is it new or used? Does it ship free or for a fee? Is it shipping from Amazon or some fly-by-night third-party reseller?) And of course the idea that all that ballyhooed user-generated social-media content is pretty much crap is also nothing new.

What content farms do that’s new is automate the production of internet crap by exploiting free labor and making liberal use of other people’s content in a plausibly deniable way. For independent writers trying to attract attention, fighting through the noise pollution generated by content farms may seem impossible, and all the more so as content farms begin to pollute e-book retailers like Amazon. The antidote to this virulent hemorrhage of obfuscating web text may seem to be a gated social networking community, but I think the opposite is true. [ Read more ]

Platform Evolution

March 30, 2011 By Mark 15 Comments

Here’s a graph from my Twitter Quitter post:

A basic premise of independent authorship is that authors should establish their own platform in order to reach out to readers and potential customers. I believe in that premise. What constitutes a platform, however, remains undefined.

Implicit in the idea of an author’s platform is the creation of an online presence. Because the internet has become commonplace it’s easy to forget that an independent platform for individual artists would be impossible without it. (Prior to the internet an artist’s platform was limited by geography. Bands were limited not by their music but by their touring range.) While the advantages and opportunities provided by the internet are astounding relative to the pre-internet age, the internet is still a communications medium devised by human beings, with inherent strengths and weaknesses.

Understanding how the internet works in a business context is an ongoing process. Two days ago the New York Times put up a paywall, attempting for the second time to derive revenue from its own online platform. (The first attempt failed.) That one of the most prominent newspapers in the world is still struggling to monetize content despite almost unparalleled visibility and economic muscle is a reminder to everyone that the platform question has not been answered.

Depending on your perspective, the tendency of the human mind to cherry pick information can be seen as either a bug or a feature. In the context of online platforms, it’s easy to see successes like iTunes as indicative of potential and promise when it’s actually the result of a unique set of circumstances. Finding gold in a stream may spark a gold rush, but only a few people will stake claims that literally pan out. The internet is no different. As I noted in a post about the future of publishing:

In return for making distribution almost effortless and almost free, the internet promises nothing. No revenue. No readers. Nothing.

Possibilities are not promises. Possibilities are chances, which is why I always say that writing for profit is gambling — and gambling against terrible odds. Determining what your online platform should be, and how much time you should devote to that platform, is an important part of nudging the odds in your favor. [ Read more ]

Cover Design Week

September 20, 2010 By Mark 1 Comment

In a recent post about choosing a print-on-demand (POD) provider, I said I was going to look into the viability of having someone else handle the cover art for a POD version of my short story collection, The Year of the Elm. For the past week or so I’ve been doing exactly that, and I think the issues I’ve been wrestling with are ones that many (if not most) independent authors will necessarily confront.

Having asked for and received recommendations and responses from a number of independent authors, the most interesting thing I can report is that the exploding self-publishing marketplace currently provides cover-design services to independent authors at almost any imaginable price point. It’s almost absurdly easy to find people doing this kind of work across a wide range of fees.

While questions of artistic merit and marketing effectiveness are central to the importance of a book cover, and the professional standing of many cover-design providers is all over the map, I’m going to deal with those issues (and more) in subsequent posts. I’ll also try to detail the logical process I follow in coming to my own decision about whether or not to employ someone else’s talents — a decision I took as a foregone conclusion last week, but one I’m a bit surprised to be revisiting again.

As I said in another recent post:

Just because someone hangs out a shingle it doesn’t mean you’re going to be fairly charged, or that the work will be done to your standards. In fact, you could get gouged for slip-shod work that you would then have to pay someone else to fix, leaving you out more money and more time than you would have forfeited if you had done the work yourself.

The point here is that what looks like a simple question — paying others to do work for you — can quickly explode into more complex and problematic questions, all of which also involve time as a component.

More soon.

— Mark Barrett

The Successful Author

April 7, 2010 By Mark 6 Comments

When it comes to publishing in the modern age, I don’t think people care much about anything other than sales. As an author you can write something great, but if it doesn’t sell like hotcakes the miserable soulless scorekeepers in the publishing industry will say what the miserable soulless scorekeepers in every industry say: that you failed.

Because primacy of sales is not implicit in the word author, however, qualifiers become necessary. You can only be a successful author if you sell lots of books, or otherwise generate serious revenue in the form of t-shirt sales, film rights, speech-circuit fees, etc. It doesn’t matter if you generate all these sales by lying about yourself or duping your readers. The only thing that matters is the money.

If you write a book that is only read by world leaders, who take your words and change the planet with them, you will not be called successful. You might be described as influential, and the fact of your influence might drive future sales or offers to speak in front of go-go executives, but until the money rolls in you will never be described as a success. Not even if you save a million lives.

If you do not sell a lot of books but you receive critical acclaim then you can call yourself a critically-acclaimed author, or an award-winning author, but you cannot call yourself a successful author. Unless of course you were aiming for critical success all along, in which case you can pull a fast one and present yourself as a successful, critically-acclaimed author, thereby implying that you sold more books than you actually did.

If you are neither critically-acclaimed nor generating sales, then you can call yourself an author as long as you A) have written at least one book, and B) are working on another book, even if it’s only in your head. If you stop at any point, however, you become a failed author because you failed to achieve critical acclaim or financial success. In the writing business there is nothing worse than being a failed author. Except being a miserable soulless scorekeeper.

The antidote to all this, of course, is defining success for yourself. And I don’t mean that as a trite observation. Rather, I mean you should have an actual conversation with yourself about this issue and define why you’re writing and what it is you hope to give and gain by linking words together.

You don’t have to tell anyone what your definition is, and you can change it any time you want. What’s critical is simply that you know the answer yourself. Because if you don’t, the miserable soulless scorekeepers will gladly define success for you.

— Mark Barrett

Following the Money

November 10, 2009 By Mark Leave a Comment

What are the economics of being a professional author? I know how much I’ve made as a storyteller in various mediums, but the book business is still pretty much a mystery to me.

To the extent that I’ve been able to fill in any blanks I owe individual authors for having the courage to talk about their own experiences. While each story is different, they’re all adding up to a useful composite, and particularly so given all the forces at work and changes taking place in the industry.

For example, today I ran across a follow-up post by Lynn Viehl on Genreality, talking about The Reality of a Times Bestseller:

So how much money have I made from my Times bestseller? Depending on the type of sale, I gross 6-8% of the cover price of $7.99. After paying taxes, commission to my agent and covering my expenses, my net profit on the book currently stands at $24,517.36, which is actually pretty good since on average I generally net about 30-40% of my advance. Unless something triggers an unexpected spike in my sales, I don’t expect to see any additional profit from this book coming in for at least another year or two.

Is that a sobering reality? Easy money? I have no idea. I don’t know how many hours Lynn put into that title, so I can’t do the workaday math. Still, if you didn’t live a big city or have any consuming vices you could probably squeak by on that money, provided you had the same amount coming in next year…but then that’s not a given, is it? (Speaking of givens, Lynn blows up a number of myths in the post, and in the prequel.)

In a previous post I noted Joe Konrath’s sales figures for both traditional publishing and self-publishing of his novels, and that’s also worth a look.

For pure self-publishing numbers I’ve been relying on posts by Dan Holloway writing as a pair of shoes. You can read his initial accounting here, and his latest here.

If you’re a literary fiction writer, how many books do you have to sell to call yourself a success? 7,000.

If you’re an online fiction writer, are there ways to monetize your content? Sure.

Update: Publishing your own RPG? Here’s what it cost someone to do just that.

I’ll post more as I find it. If you’ve already found it, let me know.

— Mark Barrett