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The Long View in Context

September 21, 2012 By Mark Leave a Comment

Following up on the previous post, I think it’s worth taking a moment to consider where we are as a culture, and how we might evolve in the future relative to independent authorship and self-publishing.

The current explosion of interest in self-publishing is being driven by a number of factors, not all of them constant. I believe that as long as the internet exists, people will use it to reach out to each other without engaging the services of middlemen and gatekeepers. That goes for everything from private conversations to business — meaning, ultimately, that every attempt to mediate those direct connections will ultimately fail, if only to inevitably be reborn in some slick new guise. Whether we’re talking about sites like Facebook or device manufacturers like Apple, they’re all simply along for the ride, even as they purport to be driving the revolution.

What’s important to remember with regard to self-publishing is that what we are witnessing today is the explosive origin of what will be a future norm. As such there’s a built-in, pent-up demand for this new opportunity that simply won’t exist in the future. It’s not just kids or hipsters who are learning how to use the internet to do things like self-publish books, it’s everybody, all at once. In a generation or two, however, it really will be only the kids who need to be taught. Like young drivers they’ll learn at a developmentally appropriate age how to use the same self-publishing tools their older siblings, parents and grandparents have been using most of their lives.

Today there are clearly a lot of people who have always wanted to self-publish a book or two. Whether those books are collections of family recipes or deranged manifestos, until now these personal works have been financially and technologically beyond the reach of most would-be authors. This pent-up demand, again, crosses all generations, but over time — and perhaps a relatively short amount of time — that demand is going to be flushed out. Yes, there will be people who decide to pursue self-publication either as a hobby or avocation, but most would-be self-publishers will produce the titles they’ve always wanted and then stop. Or they’ll hang out a shingle and try to make a few bucks helping other independent authors realize their own pent-up dreams.

It’s also important to note that there’s a perfect convergence right now between the availability of self-publishing and the amount of time people have on their hands. If you crater the economy and drive millions of people into unemployment, they’re going to look around for something to do. If they’ve always wanted to self-publish a book they now have the time, and can probably afford to get it done. They may even have extra motivation to explore self-publishing as a means of making a buck or two when a couple of extra bucks would really be handy.

For these reasons, then, I think the current avalanche of demand for and interest in self-publishing will necessarily decrease — perhaps quite precipitously — as people find more time-consuming and remunerative pursuits, and as pent-up demand becomes satisfied over time. Which means those writers who are determined to take the long view, both in terms of future works and the value or present works, will almost certainly find themselves in a less-crowded market in the future. Which strikes me as a very good place to be.

— Mark Barrett

Filed Under: Publishing Tagged With: authorship, craft, self-publishing, storytelling, writing

Demystifying Authorship

April 7, 2012 By Mark Leave a Comment

I grew up with a reverence for authors. If you made a movie, or wrote a play or directed a play or starred in a play, that was cool, but if you wrote a book (fiction, and to a lesser extent non-fiction, but to a greater extent philosophy) you were somebody. Authors weren’t just artists using the medium of words, they were culture.

As the internet has devalued writing it has also demystified authorship in ways that I think are unique to the times. From the dawn of the first printed book until the public began expressing itself en mass I think a reverence for authors has been the norm. To be published was to be validated in ways that most people could only aspire to.

This does not mean, however, that any cultural stewardship claimed by the publishing industry was real. Far from it. Publishers have engaged in gatekeeping for no end of duplicitous purposes, and the people populating those power centers have never shown the slightest hesitation in abusing whatever trust the public placed in them. Where power, money and desire meet you can scoop cockroaches by the pound and never see the bottom of the barrel.

So complete was publishing’s power over the concept of authorship that anyone who attempted to publish outside the industry was deemed by all to have admitted failure. A painter could work in solitude, a musician could compose for an audience of one, a filmmaker could go independent, but to be a real author — to be a part of the culture — you had to sign a contract with someone else and give them editorial control.  [ Read more ]

Filed Under: ~ Tangents, Fiction, Publishing Tagged With: author, authorship, writing