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Opting Out of Sales on Amazon.com

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When I originally decided to use CreateSpace as the print-on-demand (POD) publisher for my short story collection, The Year of the Elm, one of the main attractions was its tight distribution integration with Amazon.com. (CreateSpace is a subsidiary of Amazon, and an amalgam of two companies that were acquired by Amazon in 2005.) I have always been opposed to proprietary e-book formats, so making my work available for Amazon’s e-readers was less of a draw. However, because I already offered the collection in multiple e-book formats on Smashwords, adding a Kindle version was essentially adding a market, not a product. Offering a print-on-demand paperback and selling it through Amazon, however, was a whole new proposition.

The conventional wisdom about distributing a book through Amazon is that every independent author should make their work available on that site. In fact I’d wager that every person reading this post believes that to be one hundred percent true. And as someone who felt a definite thrill when I first saw my work for sale on Amazon I understand the appeal. Instead of waiting for a publishing-industry gatekeeper to green-light participation in the market on an equal footing, Amazon makes it possible for you to green-light yourself. Who’s gong to turn that down? (I mean, other than Groucho Marx, and, apparently, me.)

Over the past two years or so, much to my surprise, I have slowly come to the realization that my work doesn’t and probably never will belong on Amazon.com. Incongruously, this evolution was accelerated and crystallized over the past couple of months while trying and ultimately failing to compel the Bing search engine to find my work on CreateSpace’s out-of-the-way e-store pages. Yes, the fact that royalties are higher on CreateSpace than on Amazon is a plus, but that’s about the only obvious business-related advantage in choosing CreateSpace over Amazon. Yet I’m still convinced I’ve made the right decision.

Before exploring my rationale in detail, however, a couple of stipulations. First, there is no question that Amazon.com long ago became the default bookstore for the country if not the world. Tell most consumers to order a book and they will, without thinking, click over to Amazon because the association is that complete. Second, it is also clear that Amazon does an excellent job of facilitating purchases and fulfilling orders. Since many people already have an Amazon.com account, and because Amazon does everything possible to make purchases effortless, there is literally no easier way for most people to buy a book.

Given those two truths, it should be obvious that any self-published author who chooses not to make their work available on Amazon.com is an idiot. And for a long time that’s how I felt as well. Until, that is, I started thinking about what I’m trying to do by self-publishing my own work, and about the relationship I want to have with my readers. That’s when it dawned on me that what Amazon.com wants and what I want are not the same thing, which in turn led to the realization that how Amazon gets what it wants is not something I want to be part of.  [ Read more ]

CreateSpace vs. Bing — Fail Update

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My quest to get Bing to be able to see two e-store pages on CreateSpace.com remains at an impasse. (You can see the pages here and here, and you can see Bing fail to find them here and here.) The robotic email tech-support droids at CreateSpace insist that everything is fine on their end and that the problem is with Bing. The robotic cut-and-paste email tech-support droids at Bing insist that CreateSpace has never submitted a sitemap by which they can index that site, and have repeatedly given me instructions on how I can do so even though I have repeatedly explained to them that I am not the site owner.

Now, I know there’s no joy quite like the joy of being crushed between two monolithic and ruthless companies like Amazon and Microsoft, each of which is 100% committed to pretending that it is customer friendly as a means of owning all internet traffic and content throughout the known universe. So it’s not as if I don’t appreciate how fortunate I am to still be alive at this point.

Having said that, if you’re Microsoft, and you’ve launched a search engine to compete head-to-head with the best search engine in the business — which, oddly enough, seems to have no problem finding the two e-store pages that Bing is resolutely blind to — you would think you might have a better approach to maximizing the efficiency of your search engine than adamantly insisting that people register and log into your Bing Webmaster Tools site so you don’t end up looking like an idiot.

(Have I mentioned that I’m not actually the webmaster or owner of CreateSpace.com? I keep forgetting whether I’ve mentioned that or not.)

If you’re Amazon, and you’re interested in making your CreateSpace.com site available via the smaller of the two dominant search engines in the US, it seems to me that at some point you might actually go ahead and submit your sitemap to Microsoft’s Bing search engine, even though you hate Microsoft as much as you hate Google and Apple combined. And if one of your customers wrote you multiple times to say that they couldn’t find their e-store pages via Bing search, you might actually do a proactive check on your own to figure out what the problem was, and work with Bing to resolve it instead of dumping it back in your customer’s lap.

Having put in multiple hours trying to get this problem resolved over the past week I am now giving up. A week ago I would have given CreateSpace an unqualified recommendation to anyone looking for a print-on-demand publisher. Now I’m taking a second look at other options myself, and I would encourage you to do the same. Having not used Bing at all since it launched I haven’t really had an opinion about it until now. My opinion now is that Bing seems to be incapable of doing the one thing it was designed to do.

Update:

As of 2/24, searching for my grandmother’s title on Bing now returns the correct link. My short story collection is still MIA.

Later Update:

As of 3/12, after several more tech support emails to and from Bing, the Bing search engine can now also reliably find the page for my short story collection. I have no idea what the problem was or what I specifically did to solve the problem. My only advice to anyone having similar problems is to be both persistent and patient.

Headdesk Update:

Or not.

— Mark Barrett

Self-Publishing, CreateSpace and Bing

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If you’re a self-publishing author, one of the important chores you can do to avoid having to actually write anything is to see how the two most popular search engines report back on you and your work. The dominant US search engine is of course Google, with about 66% of the search market, while Microsoft’s Bing makes up most of the remainder. (Bing powers not only the Bing.com site, which is 16% of US search, but also Yahoo.com’s search engine, which accounts for roughly 12 percent.)

If you’re not already obsessed with your personal and professional rankings on search engines and social networks, the good news is that you don’t have to become your own favorite celebrity in order to make sure people can find you. All you need is a basic understanding of how search engines work, and how people may try to find you using various words and phrases — like, say, your name or the title of something you wrote.

While it may seem as if all search engines see the internet the same way, that’s not actually the case. In order to return hits for any search you conduct, the search engine you’re using must have already visited the page you’re looking for in order to point you to it. This process of scouring the web for content is done automatically by what are called web crawlers, which follow links from one page to the next. In general web crawlers do a good job of indexing most of what’s available on the web, but depending on how often a search engine crawls a particular site there can be some lag between when a page is published (or updated) and when that page is indexed.

To get around this lag it’s possible to go to most search engines and submit pages and sites directly so search engines know where to find new content. Since this is a bit of a chore you can also use various aggregating services to submit new pages or sites to most of the popular search engines at once, albeit often for a fee. In my own experience it’s almost never necessary to submit URL’s to search engines yourself, and in no case would I pay to have this done. In a relatively short amount of time almost any new content will show up after the web crawlers make their next sweep.  [ Read more ]

Formatting TYOTE for CreateSpace POD

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This post documents the workflow I followed while formatting my short story collection, The Year of the Elm (TYOTE), for printing with CreateSpace. If you’re venturing down the same print-on-demand (POD) road I hope my experience makes your project a little easier. I also fervently hope this post reminds me of all the useful things I learned the next time I have a manuscript to format. (Had I not kept notes, ninety-percent of what follows would already be lost.)

As posted previously, I finalized my cover redesign, uploaded the files to CreateSpace, and got the proof back in short order. To my utter amazement, all of the decisions I made turned out exactly as I hoped, and I was quite pleased with the result.

But I worked hard for that happiness.  [ Read more ]

The TYOTE Proof Arrives

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On December 31st I ordered the proof for my first print-on-demand (POD) book, a short story collection titled The Year of the Elm (TYOTE). I’m using CreateSpace (CS) to manufacture the book, and CS gave me three shipping options for the proof. I chose the slowest and cheapest option: three weeks for a little over three dollars. I did so because I couldn’t imagine it would actually take three weeks for the proof to arrive, and it didn’t. It took eight days, including a long three-day weekend.  [ Read more ]

CreateSpace Shipping for Proofs

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My desire to offer a print-on-demand (POD) version of my short story collection, The Year of the Elm, is close to fruition. I’ve completed the content formatting and cover design, and passed CreateSpace’s submission tests for both files.

Yesterday I ordered my first proof. While filling out the ordering form I was given the following shipping options:

  • Economy Shipping $3.61 Estimated Arrival Date: Tue, Jan 18, 2011
  • Standard Shipping $6.39 Estimated Arrival Date: Wed, Jan 12, 2011
  • Priority Shipping $24.78 Estimated Arrival Date: Tue, Jan 04, 2011

Now, keep in mind that I ordered my proof on December 30th. That means the estimated shipping times for the above options are 19 days, 13 days and 5 days respectively. Those times also include 3, 2 and 1 weekends, respectively — and all include a national holiday for New Year’s Day.  [ Read more ]

The CreateSpace Calculator Fail

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After looking at the available print-on-demand (POD) options I decided to go with CreateSpace. This decision was not unqualified, however, and there were certainly things about CreateSpace that gave me pause.

Chief among them: the CreateSpace Royalty Calculator. While it is possible to get a rough sense of the royalty splits for a hypothetical title, the calculator’s utility for the work I want to produce seems dubious, it not utterly useless.

And CreateSpace essentially admits this. The title above the calculator reads as follows:

Royalty Calculator*
Use the royalty calculator to figure out how much you’ll make every time your book is manufactured.

Clear enough, right? You plug in data and the calculator tells you how much you’ll make with every sale. Except…when you follow that nagging asterisk, here’s the text you find immediately below the calculator:

* Figures generated by this tool are for estimation purposes only. Your actual royalty will be calculated when you set up your book.

Okay. So the calculator won’t so much help you “figure out” what you’ll make, but rather give you an “estimation” that is both unreliable and non-binding. I guess I have to give CreateSpace points for being honest about the calculator’s lack of utility — after proclaiming its utility — but the clarifying and contradictory information doesn’t inspire confidence. And it gets worse.  [ Read more ]

The Ditchwalk Print-On-Demand Roadmap

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As regular readers know, I put a collection of short stories on Smashwords four months ago, where it can be sampled, purchased and downloaded in various e-book formats. I now want to make a print-on-demand (POD) version of that content available, so people can order a physical copy of the book. (This post rejoins a conversation I had with myself — and many helpful commenters — shortly after making the e-book available. More here and here.)

Paranoid Overview
There are a lot of companies offering print-on-demand publishing to independent authors. I also know there are a lot of disreputable companies — known variously as vanity or subsidy publishers — whose business model is predicated on charging abusive up-front fees for middling or nonexistent services. Industry propaganda against fee-for-service publishing says that money should flow to the author, not from the author, but as I noted late last year that propaganda has always been a self-serving fraud. Authors can be ripped off by anyone.

For any independent author, controlling costs and maximizing each dollar spent is critical. Philosophically I don’t care whether costs are up-front, fee-for-service charges or back-end participation. What matters is getting the most service or product for my money. As a practical matter, however, minimizing out-of-pocket costs is important because it preserves operating capital. The longer I can keep my head above water the longer I can write, and the longer I can write the more chance I have of seeing a profit.  [ Read more ]

The Print-On-Demand Molehill

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One of the best things about being part of a community is that the whole has the potential for being self-correcting. It’s not a sure thing, as any example of mob rule or cultural intolerance can attest, but there is at least the potential for a group to help individuals overcome blind spots or obstacles. Individuals who do not belong to a group, or who do not have access to collective wisdom, may be doomed to reinvent the wheel or to repeatedly fail because of their own tendencies and shortcomings.

I’m not a big joiner. I just threw Facebook in the junk pile because the price of belonging to that group is self-deception, and like Sam Spade I’m not willing to be somebody’s sap.* More than wearing a team blazer or adopting a popular philosophy or expressing loyalty to a particular trendy brand, I value belonging to a community of ideas. This has always led to involvement with smaller groups of people who share my interests, but the benefit to me is that these more issue-oriented groups can both augment and check my own thoughts.

In order to derive such benefits, however, it’s not simply enough to belong to a group. Approaching someone to suggest that they may be incorrect about something is fraught with risk, and presumes that the individual is open to such communications. As we all learn at a very young age, this is usually not the case. Most people would rather feel right than be right, even at the expense of their own well being. There is also a tendency for people to be more interested in telling others how wrong than they are in hearing the same thing themselves, and this tendency is often (if not commonly) greater in people who are ignorant or uninformed than it is in people who are knowledgeable. As a result, even if we are open to hearing about our mistakes, the number of reliable advisers that anyone might hope to hear from is usually small.  [ Read more ]