Ditchwalk

Construction Notice

January 31, 2014 By Mark Leave a Comment

Spring is right around the corner and that means it’s time to swap out legacy plugins and update the third-party theme I use to modern standards. This will necessarily involve a fair amount of breakage, so if you notice something’s missing or not working (or you hear plaintive wailing in the distance) that’s why.

Phase I will involve changing over to a generic WordPress theme to make sure all basic functions perform as expected.

Phase II will involve installing a new third-party theme and tweaking that theme to taste.

If past experience is any guide the entire process will take, approximately, foreeeeeeeeeever. Then, years from now, I’ll go through it all again.

Because technology.

— Mark Barrett

Ditchwalk at Year Two

September 3, 2011 By Mark 7 Comments

Another year has come and gone here at Ditchwalk. For the second straight year any personal predictions I might have made last August have been completely voided by the intervening 365 days. Takeaway: don’t think too far ahead.

The most interesting thing about the past year, from my own myopic point of view as well as the point of view of the greater storytelling universe, is that self-publishing is no longer seen as even a lifestyle choice. Established/commercial pipelines will always exist, but the indy storytelling spirit is now fully legitimized across all mediums.

I can’t think of a better turn of events. Anything that liberates and validates writing is a good thing. We can worry about the ocean of work that’s being produced after we empower everyone who wants to write.

Speaking of which, I think the biggest problem facing publishing at all levels today is the problem of sifting, curating and reviewing content. I’ve looked far and wide for an appropriate place to submit my collection of short stories for objective review, but have essentially come up empty. Yet I’m not surprised. If the value of most stories — as determined by demand — is zero, then making a living as an independent reviewer is going to be economically impossible.

Unless you’re a part of the traditional New York publishing pipeline there’s little money in writing reviews no matter how you approach the task. Which of course leads to ugly practices like ‘paid reviews’ and ‘promoted reviews’ and every other form of marketing fraud you can imagine.

I don’t have a solution here. Reviewing demands credibility — along with considerable craft knowledge — and there just doesn’t seem to be any money in being credible these days. Better to whore yourself out as a celebrity and cry all the way to the bank.

How all this affects future plans is a bit schitzy. On one hand I’m not sure what I’m going to be doing a month from now, let alone six months or a year. On the other hand I no longer concern myself with trying to fit my ideas into a market or medium. Provided I can eke out a minimal level of subsistence I feel completely free to write what I want to write.

As to output, I hope to be considerably more productive. A Neil Rorke novel, a non-fiction book, and maybe a screenplay or two, along with blogging here and at NeilRorke.com.

I’d also like to end up some place where I can plug my electric guitar in for the first time in seven years. I think I write better when I pick at small metal wires that make loud, screechy noises.

Year One post here. Six-month post here. Inaugural post here. Food for thought here.

— Mark Barrett

The Ditchwalk Self-Publishing Scale

April 30, 2011 By Mark 18 Comments

Independent authors believe every self-publisher is a revolutionary. Gatekeepers in traditional publishing think self-publishers are losers, at least until those same losers use their self-publishing success to humbly petition for a book deal. Vanity publishers insist all self-publishers are overlooked geniuses, and happily back up that assertion with high-priced services and promises they never intend to keep.

All of these definitions are unhelpful at best, self-serving at worst. In order to talk about self-publishing with any legitimacy we need a way to differentiate among self-publishers that is meaningful and objective. For that reason I created the Ditchwalk Self-Publishing Scale, which uses rising levels of production complexity to categorize self-published authors. [ Read more ]

Ditchwalk at One Year

August 13, 2010 By Mark 4 Comments

I started this blog with a focused set of objectives. I wanted to learn about the state of the publishing industry. I wanted to re-establish myself on the web. I wanted to meet people who are interested in storytelling and dialogue with them about related issues.

Check, check, check.

So what’s next?

I have a lot of things I want to write. Novels. Stage plays. Screenplays. Nonfiction.

I have the time and freedom to write these things, but the opportunity is not open-ended. I need to take advantage of this moment, even if it means making a lot of compromises in my life and giving up on other things I’d hoped and planned for.

All I know is that if I don’t do this I’ll regret it, and I work very hard to make sure I don’t have regrets.

There are no guarantees, of course. I could complete all of the drafts I hope to write in the next nine months and have nothing salable — either because the market isn’t there, or because what I’ve written is not very good. But if the choice right now is between relying on myself and counting on others, that’s not a hard choice to make.

I’ll still keep blogging. I’ll still keep an eye on the industry. But in general I think I’m up to speed on the big issues, and that most of what’s happening in publishing will sort itself out without my involvement.

The good news, and it’s very good news from my point of view, is that even as the market value of writing heads toward zero, the opportunities to reach readers directly keep growing. To the extent that a viable business model may not currently exist, worrying about business models before I have content to sell seems a bit misplaced.

The only useful convergence I’ve been able to identify seems to be spending time writing while the market continues to sort itself out. So I intend to write. A lot.

— Mark Barrett

Taking Stock: Ditchwalk at Six Months

February 18, 2010 By Mark 10 Comments

Six months ago I put up my first post on this blog. My goals at the time were pretty straightforward:

Re-establish an internet presence for myself as a writer. I had a professional web site for years that was devoted to my interactive work. I took it down when I stepped back from interactive in the middle of the 90’s. (Blog posts and documents from that site have been added to Ditchwalk, and can be located via the Archive and Docs tabs on the main nav.)
Investigate the (r)evolution taking place in publishing, how the self-publishing/online movement is impacting traditional publishing, and any opportunities this presents.
Get up to speed on the new wave of social networking tools. In a few short years, online forums and e-mail groups were out, MySpace, Facebook and Twitter were in.
Get up to speed on new tech, including e-readers, online publishing sites, self-publishing service providers, and print-on-demand (POD) technology.
Get up to speed on issues facing writers and storytellers in this brave new world. (Google’s deal with the Authors Guild quickly caught my eye.)
Identify opinion leaders and stress-test their opinions.
Network with others who share any or all of these interests.

Six months later I feel good about what I’ve learned and accomplished. There’s more I want to do, and more I need to know, but today I feel as if I’m on the crest of the breaking publishing wave rather than paddling behind it. [ Read more ]

The Ditchwalk Name

August 22, 2009 By Mark 5 Comments

Naming a web site used to be easy. You thought of the name you wanted, you registered the name, you put up your site.

Then came the speculators. Search for your domain name of choice today, or your second choice, or third, or tenth, and you’re likely to discover that the name has already been registered by someone who has no intention of ever using the domain to establish a web site. Rather, they hope to sell you the name for a vastly inflated price and turn a profit in doing so. Because domain names are based on language, and there are a finite number of words in any language, the speculators know that if they buy up the most common words and phrases, someone will inevitably come knocking….

In the parlance of business, this is called ‘making a market’ for a commodity — in this case, domain names. Other well known examples of this entrepreneurial spirit include Enron’s electric power market, oil topping $140 a barrel and driving gas prices past $4.00 at the pump, and those sexy real-estate-backed derivatives that were based on inflated mortgage values, leading to the housing crisis and the worst American recession in seventy years. (Your free markets in action.) [ Read more ]

Getting Underway

August 18, 2009 By Mark Leave a Comment

Launching even a small web site like this is both fun and frustrating. It’s fun because it holds promise. It’s frustrating because for every coding rule there’s an exception, or a variance necessary to coddle some third-party application or software or browser which steadfastly refuses to join with the rather blindingly obvious cause of standards compliance.

Still, at some point in the development process (which is itself a grand term for what I’ve been doing), the cobbled-together back end and the bells and whistles out front achieve a state of grumbling tolerance, and there’s nothing left to do but get on with it. Call it a shakedown cruise. Call it a public beta. Call it open-source testing.

All of which is to say that you’re going to find some glitches here and there as I continue to tweak this and that. If something doesn’t work for you, or displays poorly, please let me know.

— Mark Barrett