fraud

Buying Your Way to the Top

March 18, 2013 By Mark Leave a Comment

Want to be a wildly successful author? All it takes is a big pile of cash:

In the cases mentioned above, the authors hired a marketing firm that purchased books ahead of publication date, creating a spike in sales that landed titles on the lists. The marketing firm, San Diego-based ResultSource, charges thousands of dollars for its services in addition to the cost of the books, according to authors interviewed.

As ResultSource’s website points out, hitting best-seller lists can mean fame, and potentially lucrative consulting assignments.

“Publishing a book builds credibility, but having a Bestseller initiates incredible growth—exponentially increasing the demand for your thought leadership, skyrocketing your speaking itinerary and value,” ResultSource says.

ResultSource’s principal, Kevin Small, declined requests for an interview. On its website, the company outlines its ambitions: “‘We create campaigns that reach a specific goal, like: “On the bestsellers list,” or “100,000 copies sold.'”

Note that this is not about self-publishing, but about publishing. Which means this kind of thing has been going on one way or the other for a very long time.

Also, don’t miss the Wall St. Journal refusing to comment about the issue in a story appearing in the Wall. St. Journal.

— Mark Barrett

Kickstarter Caution

February 11, 2013 By Mark Leave a Comment

A reminder today that however intrigued you are by Kickstarter, it is by now almost certainly a festering cesspool of scams and con games designed to take your money and give you nothing in return. Consider this particularly clumsy example:

Asking for $500,000 in capital funding, the collaboration with Jam Entertainment (Anderson’s company) promised to deliver a challenger to EA’s popular NCAA Football video game franchise. Perks for investors included dinner with “co-owner” Jamal Anderson, a chance to play-test the game, or a signed helmet from former Ohio State greats Archie Griffin, Eddie George, or Jim Tressel. The promotional copy suggested the game would be different from EA’s offering, thanks to the participation of former college and pro football players, and would feature every college football team—including NAIA squads—and the highest-quality 3-D models ever seen.

That is, of course, if you believe the Kickstarter page, which asserts that the graphics actually come from the game. They don’t. In fact, the funding campaign was canceled earlier today, shortly after we spoke with Anderson. He told us he had nothing to do with the project and no connection to Dirty Bird Sports.

Kickstarter acts as a match-making service only. They guarantee next to nothing, and to whatever extent they police projects on the site they do so primarily to preserve their own reputation, not your bank account. If a scam or con game gets funded and ultimately bears no fruit for the people who ponied up money, Kickstarter still gets its cut. You get to feel like an idiot.

— Mark Barrett

The Ratings Game

December 8, 2009 By Mark 1 Comment

Apple has removed 1,000 apps from its online store in the wake of a large-scale ratings scam perpetrated by a Chinese developer:

This scam was so effective that the applications regularly rose to the tops of charts. One, called ColorMagic, even made it into the Staff Favorites section of the store (which brings some doubt as to whether these are actually staff picks at all).

Apple is to be congratulated for taking action. It’s also to be condemned for failing to have controls in place that were capable of discovering and exposing this wide-spread fraud. Whether Apple is faking its own “Staff Favorites” picks or not, Apple has an obligation to police its own marketplace for the sake of Apple’s users. [ Read more ]

Ghostwriting Is Not Benign

October 2, 2009 By Mark 1 Comment

As a reader reminded me yesterday in a comment to my post on ghostwriting, ghostwriters were widely used by the drug company Wyeth to promote hormone replacement therapy for menopausal women. While the resulting fraud succeeded in creating a market into which Wyeth and other companies were able to market their drugs, the long-term consequences were not benign:

But the seeming consensus fell apart in 2002 when a huge federal study on hormone therapy was stopped after researchers found that menopausal women who took certain hormones had an increased risk of invasive breast cancer, heart disease and stroke. A later study found that hormones increased the risk of dementia in older patients.

The drug companies wanted a scientific image for their products, so they created one by paying ghostwriters to create the appearance of broad-based research support for their drugs. As a result, they ended up killing human beings who would not otherwise have died.

Because ghostwritten celebrity bios don’t usually lead to death, and because the effect of such authorial fraud is difficult to detect, there’s a tendency to believe that the hiring of a ghostwriter is benign and that an example like the Wyeth case is an outlier. But lying about authorship in order to create a brand image for a drug and lying about authorship to create an image for a performer or politician involves exactly the same intent and execution. While there is clearly a range of possible negative outcomes in these examples, the frauds themselves are identical.

Looking at the outcome of a particular fraud also fails to reveal another kind of damage done by ghostwriting. Less apparent, but more widespread, is the erosion of confidence that ghostwriting creates:

“It’s almost like steroids and baseball,” said Dr. Joseph S. Ross, an assistant professor of geriatrics at Mount Sinai School of Medicine in New York, who has conducted research on ghostwriting. “You don’t know who was using and who wasn’t; you don’t know which articles are tainted and which aren’t.”

And that really goes to the heart of the post I put up yesterday. I understand that everybody does it. I understand that politicians on both sides of the aisle are liars. I get it. Believe me.

If celebrity ghostwriting doesn’t cause physical cancer it’s still a social cancer which erodes our confidence in the things we read and the things that experts and culturally-prominent people tell us. My specific concern on this blog is that it erodes confidence in the idea of authorship, which means it erodes your confidence in me.

— Mark Barrett