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Mediums and Mastery

November 26, 2012 By Mark Leave a Comment

No matter how you find your way to storytelling, your own individual authorial journey begins with the stories you have been exposed to over the course of your life. This exposure inevitably affects and informs your initial efforts as you necessarily substitute mimicry for what will later become mastery. As you grow and develop as an author, and as your skills and interests broaden, you will leave these initial anchors and points of reference behind in order to explore new narrative territory. As you become more comfortable with different aspects of craft you may even probe the complex dynamics inherent in the interplay of art, craft and commerce. You may also decide to branch out and work in different storytelling mediums such as poetry, short fiction, long fiction, screenplays, stage plays and even interactive fiction.

At some point, if you keep pushing against your limitations, you will realize that stories exist apart from the specific mediums that allow us to document and relate fiction to others. We don’t need mediums to conceive of stories, we need mediums to express and communicate stories. This means that choosing the right medium is, in the end, simply another aspect of craft — albeit one that has unparalleled importance. As you grow in mastery you may even notice that many if not most of your earlier conceptions presumed a medium, and that in some cases that medium was not the best choice. (Not only can choosing the wrong medium dull the potential of a story, leading to a less-than-satisfying result, it can lead to still-born tales that never quite work no matter how many drafts or versions you write.)

Understanding the strengths and limitations of every medium you work in is critical. As I detailed in the previous post, what the world witnessed during the first three weeks of NFL football this year was the complete collapse of an entire medium into a narrative black hole. This self-inflicted debacle was both a chilling and comical lesson in the dangers of authorial hubris, and a cautionary tale for authors who believe they have absolute power.  [ Read more ]

Filed Under: Fiction, Interactive Tagged With: Fiction, Interactive, literature, medium, NFL, story, theater

Snooki and the Real Writer

October 5, 2010 By Mark 9 Comments

The longer I look at publishing the more convinced I am that the most compelling reason to drive a stake through the heart of the industry is the hypocrisy of claiming critical authority on one hand while on the other reserving the right to justify any book deal on a purely economic basis. I was brought back to this theme late last week by the announcement of two deals that exemplify this hypocrisy, but in a way that may not be immediately apparent.

There was, I think, appropriate disgust at the announcement by Simon & Schuster that they had signed a deal for a first novel from Nicole “Snooki” Palazzi. If you’re not up on your pop-culture stars, Snooki is a developmentally-disabled Italian American who regularly appears on an exploitative MTV series called Jersey Shore. As a for-profit enterprise, it’s not wrong of Simon & Schuster to attempt to profit from Snooki’s celebrity, and I don’t fault the book deal on that basis. But having seen clips of Snooki communicating with the demons in her head it’s obvious that her capacity to write a coherent sentence, let alone a book, falls somewhere between the potential literary genius of metamorphic rock and small furry animals. If a ghostwriter hasn’t already been hired it’s inevitable that most of the words and all of the structure in her book will come from someone other than the credited author. Yet this fraudulent business arrangement is being funded and driven by an upstanding member of a publishing community which collectively insists on respect not simply as a money-making enterprise, but as a cultural bastion of taste and merit.

Contrast this with Knopf’s announcement last week of a $2.5 million book deal for the next novel by Kiran Desai. I’ve never read anything Kiran Desai has written, but there seems to be general agreement she can write, if not that she is an important voice. It might at first appear that Knopf spent all that money on the quality of Desai’s writing, except that’s demonstrably not the case. The deal was brokered not for a finished work, but over a four-page proposal. For all I know Desai’s next book will be unmitigated genius from start to finish, but it’s at least theoretically possible that hopes for the project may not be realized despite everyone’s best efforts. What that means is that either Knopf decided to gamble all that money on the quality of Desai’s next book, or Knopf already did the math on the market and expected sales even if the book stinks, and concluded they will make their money back and more.

While Shooki’s book is a fraud, and Desai’s book may aspire to the greatest of literary heights, the people throwing money at these projects are almost certainly doing so solely on the basis of the economics of the market segments they serve. From a cultural perspective, putting Snooki’s book out is pure capitalism, including the fact that the whole project is a lie. But so is Knopf’s bankrolling of Desai’s next project. If one is respected and one is not respected, that says nothing about why money changed hands.

It changed hands in both cases because these names will sell. In neither case was quality the determining factor.

— Mark Barrett

Filed Under: Publishing Tagged With: celebrity, ghostwriting, literature

Sex in Authored Products

January 19, 2010 By Mark 2 Comments

The following post is part of an ongoing series about how sex is used to attract and hold customer interest in authored works of all kinds, and particularly in stories. Previous posts include Sex Tells and The Sex Question.

The Question of Sex
Think for a moment about any type of authored end product: movies, songs, books, web sites, stage plays or musicals, fan fiction or zines, newspaper columns, magazine articles, graffiti, paintings, tweets, doodles, t-shirts, sculpture or anything else that someone creates in order to communicate ideas or feelings. If I asked you to come up with a sexual example from any of those product categories, or from any category I failed to mention, it would probably take you less than ten seconds to recall one from memory or locate one via internet search, and less than a second to imagine one.

Sex is everywhere because sex is part of who we are. It’s not all that we are, of course, though if you get your life experiences from television or other advertising-driven mediums you may find that hard to believe. Still, apart from business motives sex is found in the art and ritual of cultures around the world, from phallic symbols to fertility rites to images and descriptions of sexual acts and relationships. Despite the advent of the internet and world-wide, on-demand, in-home pornography, when it comes to sex there is, truly, nothing new under the sun.

It may seem absurd, then, to wonder about the motives for including sex in authored works, but that’s just what I’m about to do. If sex is a known ingredient in authored products — and I have stipulated that it is — then we are as justified in asking whether that ingredient is being used effectively in the authored works we consume as we are in asking whether a chef’s ingredients have been used effectively in the food we are eating.

The question is not: What is this ingredient? The question is: Why is this known ingredient being used?  [ Read more ]

Filed Under: Publishing Tagged With: content, literature, sex

Theme, Literature and Money

October 27, 2009 By Mark 2 Comments

Nathan Bransford put up a post today titled Themes Schmemes. Here’s the gist of it:

I think the drive to write Literature/art sometimes leads some very talented writers, especially young ones, to write books that as an agent I can’t sell because there’s too much attention paid to the themes and the subtext and the meaning and other English-class-type concerns, rather than the narrative and the plot and the craft and other sausage-making-type concerns.

In talking about theme over the course of this past week, I tried to stay focused on the difference between theme as a useful literary technique and theme as a toxic analytical tool. I tried to stay away from the relative merit of theme as a technique or personal literary objective because I consider that an artistic choice. Saying that theme is bad when used by a particular author to create a given story would be like saying that reference photographs are bad for any artist’s painting. It’s not for me to decide.

Bransford’s post, however, changes the axis of analysis. Instead of the utility or merit of theme, he is focused — rightly, for an agent — on sales. And from that point of view I have no doubt that he’s right: theme and other literary tools are often completely unnecessary when crafting marketable fiction. The problem, of course, is that this is a slippery slope, and once you shove off you can’t stop the slide without exposing yourself to your own market-driven arguments.

I’m confident Bransford believes there’s a minimal level of storytelling skill necessary to write a bestseller. Still, if you found a trendy, charismatic writer who could riff on pornographic sex, gruesome, sadistic violence and pop-culture references, and you hyped the resulting title with a cutting-edge social-media marketing tour, you might end up with a bestseller on your hands. At which point that writer’s agent would point out that Bransford’s concerns about plotting and character and story are totally overrated, and the only thing that matters is whether you really can increase sales by taking a bus load of orphans hostage and refusing to free them until every American buys five copies of Risotto: A Love Story.

Which is why I tend not to make market-driven arguments about craft-driven processes. If what sells is what matters, then nothing else matters.

— Mark Barrett

Filed Under: Publishing Tagged With: agents, entertainment, literature, Nathan Bransford, Theme