Two well-thought-out posts from Eli James at Novelr on the formatting of online fiction. Part 1 here, from August; Part 2 here, two days ago.
As noted previously, character blogs in particular and online fiction in general haven’t taken off as I would have thought they might, given that the internet is itself seems a viable new medium. The points Eli raises clearly speak to part of the problem, and I hope to contribute to this issue as well in the near future.
— Mark Barrett