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Publishing is for Professionals

February 10, 2010 By Mark 11 Comments

It’s all well and good that people want to take advantage of the internet as a means of displaying their home-made arts and crafts, but as any veteran of any industry will tell you, there’s a big, big difference between being an amateur and meeting an industry’s standards of professionalism. For example, in the publishing industry professional authors and big-name publishing houses sift, vet, analyze, check, double-check, fact-check, double-fact-check and otherwise proof every single word on every single page. Editors scrutinize each line as to factual truth, house style, and grammatical validity, both as a service to readers and as a means of protecting the stature of the author’s and publisher’s names. To be sure, not everyone gets equal treatment, but as the price of a book goes up, you can bet more and more assets are thrown at the text to make sure it lives up to the names associated with it.

This is what it means to be professional, and it’s rightly why professionals look down on amateurs who think they know anything about publishing something important or good. For example, former Republican vice presidential nominee Sarah Palin recently published a memoir titled Going Rogue, for which HarperCollins paid her millions of dollars — which she in turn paid someone else a lot less money to actually write. Because publishing is a serious business, and because editors are serious people, and because the difference between amateur-hour and professionalism is always in the details, Going Rogue received the kind of professional, nitty-gritty scrutiny that your average amateur author (or fake author) could only dream of.

All of which, at first blush, would seem to make this gaffe surprising:

In her new book, “Going Rogue,” former vice presidential nominee attributes a quote to UCLA basketball coaching legend John Wooden.

The only problem is that he didn’t say it.

“Our land is everything to us…I will tell you one of the things we remember on our land. We remember our grandfathers paid for it — with their lives.”

It’s a nice quote, but it really doesn’t sound like something that Wooden would say. It was actually written by Native American activist John Wooden Legs in his essay “Back on the War Ponies.”

To the uninitiated it undoubtedly seems as if this kind of mistake undercuts the claim that professionals and amateurs are differentiated by the quality of their output. Unfortunately, this is the kind of uninformed opinion that defines amateurism.

It’s well known in the publishing industry that when a major publisher shells out millions of dollars in order to exploit the celebrity of a rapidly-burning cultural candle, it’s only doing so as a public service so it can steer some of the resulting revenue toward serious books by serious people. HarperCollins was really only patronizing Sarah Palin and her followers as a means of leveraging cash that could be used to fund the publication of cutting-edge literary fiction and nonfiction of cultural significance. What the amateur eye sees as hypocrisy, the professional understands as a savvy in-joke.

So remember: this kind of egregious, high-profile embarrassment does nothing to change the fact that you’re not worthy of professional status in the publishing industry. When you inevitably include a typo or a bad fact in something you ‘publish’ on the internet, you have defined yourself as a failure, a pretender, an amateur. And the publishing professionals will be the first ones to tell you so.

— Mark Barrett

Filed Under: Publishing Tagged With: HarperCollins, Palin, professionals, Publishing

Lying With Oprah

November 16, 2009 By Mark 2 Comments

As regular readers know, I think ghostwriting should always be acknowledged. If you have a ghostwriter help you with your book and you don’t admit you had a ghostwriter help you you’re a liar. It doesn’t matter who you are, what you’ve accomplished, which political party you belong to or which deity or god you worship.

Which brings me to Sarah Palin’s appearance on Oprah today, and the fact that — apparently — Oprah Winfrey decided not to ask Sarah Palin about her ghostwriter, or if anyone helped her write Going Rogue, which bears only Palin’s name as author. In fact, the only remotely relevant portion of the interview that I’ve been able to find is a clip posted on Winfrey’s website which did not air in the broadcast interview.

At the 1:44 mark in a clip titled Sarah Palin Explains Why She Wrote Her Book, the following exchange takes place after Palin explains that she has written and kept personal journals for much of her life:

Winfrey — “So when you started to write this book — cause I was wondering how you could remember in such detail, you know…specific events, but that — understood.

Palin — “Yeah, I have detailed prayers that I had prayed over the years, um…different episodes in my life, and — so, logistically speaking, practically speaking, it wasn’t a really difficult exercise to write the book.”

Again, I understand that this is how the publishing business works. If you’re a celebrity and you want a book written, you hire a ghostwriter to write you a book with the understanding that the ghostwriter will not take credit. It’s no different than when you hire a chef to create those easy-to-heat, old-family-recipe meals that impress all your society friends. It’s what busy, wealthy, important people do because there are only so many hours in the day.  [ Read more ]

Filed Under: Publishing Tagged With: ghostwriting, Palin

Palin’s Profit (or Loss)

November 10, 2009 By Mark 1 Comment

At the beginning of October, in a post gnawing at the subject of ghostwriting, I wrote:

Will Palin’s book include shared credit with her collaborator? I don’t know, but I hope so.

The answer, apparently, is no:

Lynn Vincent, a senior writer for Christian World, is widely reported to have done the gruntwork on Going Rogue — proving so efficient that Palin’s manuscript was delivered early and allowed HarperCollins to move the publication date from spring 2010.

Vincent is not getting a byline on Going Rogue, and she’s not disclosing her fee.

My concern about ghostwriting, as previously noted, is that it is lying. In some cases these lies are killing people. I also don’t think it helps our political process to allow people to be credited with things they did not do, and I would say that about any candidate.

Regarding HarperCollins’ deal for Palin’s book, it looks like all the high-flying cynicism displayed in the production and marketing of her book may be for naught:

For Going Rogue, no publication has publicly stepped up to claim first serial rights — running the juiciest excerpts before the book comes out, which either kindles or extinguishes public anticipation for it. Such an excerpt deal may have been struck for The Oprah Winfrey Show, which features Palin in an interview the day before the book’s release; the public will find out on Monday.

…

Of course, the stars could still align in Palin’s favor. She could produce the hit she and her publisher are looking for. But the math suggests that it may be the readers who go rogue on Palin — and on HarperCollins’s plans to right the wrongs of its dismal book sales.

If the book stalls, I would like to think that the brute-force mockery of the authorial process had something to do with it, but I know that’s naive. It’s the recession.

— Mark Barrett

Filed Under: Publishing Tagged With: ghostwriting, Going Rogue, Palin