Publishing – Page 3

Richard Curtis Observes Hypocrisy

November 23, 2009 By Mark Leave a Comment

Last Thursday, in a post about the Harlequin Horizons debacle, I wrote this:

The idea that all of these novice, amateur and un-published professional writers are suddenly going to take advantage of self-publishing tools has got to be making traditional publishers both mental and green with greed.

Today, Richard Curtis writes this:

With so much money being thrown at subsidy publishers, and with the blessing of mainstream publishing, the evolution of vanity from the margins to the center of the publishing universe is complete. The erosion of traditional gatekeepers like reviewers, critics, newspaper book editors, and other refined literary tastemakers makes it clear why even a conservative publisher might lose its head over the prospect of all that money – and be tempted to go into another racket.

Publishers go where the money is. For a long time the money was in gatekeeping, and particularly in gatekeeping the content-distribution process. The internet ended the ability of publishers to dominate distribution, so they are looking for new revenue sources, including partnering with (or getting in bed with, or joining in abusive practices with) the very vanity and subsidy publishers they used to decry.

The idea that publishers are victims of anything is now dead.

— Mark Barrett

Revealing Costs

November 21, 2009 By Mark 4 Comments

The ugly if not predatory mechanics and economics of the just-renamed Harlequin Horizons imprint bring to mind a question I’ve had about the book business for some time….

Over the past few months I’ve read post after post from apparently knowledgeable sources such as agents, editors and publishers — people who’ve been in the publishing business for years — speaking to the issue of publishing costs. Here’s a recent example:

Hardcover:
Editorial: $8,000
Packaging (cover design & production): $5,000
Typeset & Interior layouts: $3,000
Printing & binding: $18,000
Marketing: $15,000
Warehousing: $6,000
Sales: $10,000
Author royalty (a typical advance is calculated in this model): $25,000

Leaving out the royalty issue, all these numbers seem to jibe (loosely) with other numbers I’ve seen — as if this is pretty much the going rate. What I’ve yet to see, however, is how much profit there is built into these rates. What does it really cost the publishing industry to provide these services? [ Read more ]

Following the Money

November 10, 2009 By Mark Leave a Comment

What are the economics of being a professional author? I know how much I’ve made as a storyteller in various mediums, but the book business is still pretty much a mystery to me.

To the extent that I’ve been able to fill in any blanks I owe individual authors for having the courage to talk about their own experiences. While each story is different, they’re all adding up to a useful composite, and particularly so given all the forces at work and changes taking place in the industry.

For example, today I ran across a follow-up post by Lynn Viehl on Genreality, talking about The Reality of a Times Bestseller:

So how much money have I made from my Times bestseller? Depending on the type of sale, I gross 6-8% of the cover price of $7.99. After paying taxes, commission to my agent and covering my expenses, my net profit on the book currently stands at $24,517.36, which is actually pretty good since on average I generally net about 30-40% of my advance. Unless something triggers an unexpected spike in my sales, I don’t expect to see any additional profit from this book coming in for at least another year or two.

Is that a sobering reality? Easy money? I have no idea. I don’t know how many hours Lynn put into that title, so I can’t do the workaday math. Still, if you didn’t live a big city or have any consuming vices you could probably squeak by on that money, provided you had the same amount coming in next year…but then that’s not a given, is it? (Speaking of givens, Lynn blows up a number of myths in the post, and in the prequel.)

In a previous post I noted Joe Konrath’s sales figures for both traditional publishing and self-publishing of his novels, and that’s also worth a look.

For pure self-publishing numbers I’ve been relying on posts by Dan Holloway writing as a pair of shoes. You can read his initial accounting here, and his latest here.

If you’re a literary fiction writer, how many books do you have to sell to call yourself a success? 7,000.

If you’re an online fiction writer, are there ways to monetize your content? Sure.

Update: Publishing your own RPG? Here’s what it cost someone to do just that.

I’ll post more as I find it. If you’ve already found it, let me know.

— Mark Barrett

It Isn’t the Recession*

October 30, 2009 By Mark 2 Comments

Lying is a part of doing business. When things are good, you leverage trust as long as it makes you money. When things are not good there’s no lie you won’t tell in order to survive.

The problem with the publishing industry is that I can’t tell whether the people in charge are lying or simply oblivious. Here’s a quote from an AP/WaPo article at the end of last year:

The economy has crashed on a supposedly recession-proof industry: book publishing. There is consolidation at Random House Inc., as well as layoffs at Simon & Schuster and at Thomas Nelson Publishers.

And here’s a quote from the Boston Globe a week ago:

“Historically, the conventional wisdom was the publishing industry was recession-proof, and if the adage was ever true it doesn’t remain the case,’’ said Gary Gentel, president of the trade and reference division at Houghton Mifflin Harcourt, a sponsor (along with the Globe) of the Boston Book Festival. “That said, this is the perfect time for a festival. What a great escape.’’

It’s hard for me to believe that people actually think constriction in the book business is being caused by (or primarily by) the recession. If the adage that publishing is recession-proof was ever true, it would make sense to look for other causes of trouble even if you were in the middle of a recession. There’s also the rather obvious point that the music business has been pulverized by the effects of the internet for the better part of a decade, and that the decline of newspapers has accelerated because of the internet, making it at least plausible that what’s happening in publishing has something to do with the internet.

Which would mean that these publishing voices, like all vested voices in a darkening market, are simply lying into the wind, hoping that enthusiasm, confidence, and bravado will shore up an eroded foundation. And if that’s all this is, I’m fine with it, in the same way that I was fine watching high-flying kamikaze pilots on Wall St. and in government smile as they blew up the foundation of our economy.

For the record, however, what’s hurting publishing is not the recession. It’s the internet.

* Apparently the recession is over, so we can all stop worrying and love the bomb.

— Mark Barrett

Start Me Up!

October 27, 2009 By Mark Leave a Comment

We all know there’s a cottage industry in making fun of Sarah Palin. Whatever your political bent, her appearance(s) on Saturday Night Live cemented that fact. Now that she’s written (cough) a book that’s due out shortly, people are trying to get more yuks out of the woman.

We also know that the whole self-publishing movement is saddled with a lot of baggage. If it isn’t the vanity-publishing industry ripping off customers, it’s the pervasive idea that self-publishing of any stripe is an admission of failure. Failure to succeed in publishing, failure to write good (sic!), failure to have been born into the right social circles, etc. I’ve even read snarky comments about use of the term independent author, although I can’t figure out how it’s anything but accurate.

Tonight, however, all that changed. Because of this:

Start-up publisher OR Books has announced plans to publish….

Start-up publisher…?

OMG!!! [Cue gender-neutral thrill-squeal.]

If perception is reality, then marketing speak is the plutonium that fuels cultural mushroom clouds. One day you’re a lowly self-publisher fighting industry scorn, the next you’re a start-up publisher driving technology and innovation to capture market share!

(See also micro-publishing for another marketing-friendly co-opting term.)

— Mark Barrett

The DIY Author

October 13, 2009 By Mark Leave a Comment

Found a funny New Yorker piece on Twitter yesterday. Good for a laugh all the way through, but this (small spoiler/tease) was priceless:

We can send you a list of bookstores in your area once you fill out the My Local Bookstores list on your Author’s Questionnaire.

Worthy of Heller.

— Mark Barrett

Site Seeing: Guy Gonzalez | Loud Poet

October 6, 2009 By Mark 1 Comment

If I have a weakness for anything it’s simplicity. Where a lot of people like to dress things up or add detail, I like to strip things down and emphasize what’s essential. Neither approach is right, really, unless of course you’re trying to figure out how something works. In that case, ignoring the noise and focusing on the mechanics is not simply a subjective choice, it’s objectively necessary.

Guy Gonzalez at LoudPoet.com seems to have that same approach, and it’s one of the reasons I keep learning something every time I visit his site. In the hive-mind world of social networks Gonzalez often sounds like an old hand, and that’s not easy to do in a medium still in its infancy. [ Read more ]

Publishing: The New Math

October 3, 2009 By Mark 1 Comment

Here’s a quote from a piece on e-publishing, titled (provocatively) Why Ebooks Must Fail:

And therein lies the dilemma… how does the publishing industry fund the creation, editing, design, production, marketing, e-warehousing, and sales of ebooks, if the income isn’t there? How do ebooks cover the huge advances needed to buy books if we cannot generate the cash, especially at their extremely low, discounted prices, cover the advances that an entire industry has come to require? The answer is that ebooks, alone, cannot.

Given the assumptions, I can’t really disagree. But the assumptions aren’t a given. [ Read more ]

Publishing is for Professionals

October 1, 2009 By Mark 3 Comments

Publishing is a time-honored profession lovingly cared for and protected by people who believe in culture, books, and ideas.

Or…not. From Andrew Sullivan:

We are asked to believe that [Palin] wrote a 400-page autobiography in two months. Although no one ever believed Harper Collins’ Jonathan Burnham was actually interested in the content of books, this new contract and its absurd delivery date closes the case.
…
(Full disclosure: Burnham published my last book, The Conservative Soul. I know whereof I speak.)

Ouch.

Update: more on Burnham, and why amateurs are not qualified to decide who gets published.

(Hint: professionals are rigorously trained to put money ahead of everything else, including their own self-respect.)

— Mark Barrett

An Up-Close Look at the Sausage Machine

September 29, 2009 By Mark Leave a Comment

Imagine for a moment that you can write a story — any length, any genre — and when you are finished you can make it available for the whole world to read. You need a very small amount of money to do this, for computing and technology-related costs. You need some understanding of technology, but nothing prohibitive, and people online will help you learn what you need to learn for nothing other than the satisfaction of doing so.

Hold this idea in your mind and linger on it. You write a story, and the whole world can read it. There is nothing between you and your audience….

Now consider this:

The sheer book-length nature of books combined with the seemingly inexorable reductions in editorial staffs and the number of submissions most editors receive, to say nothing of the welter of non-editorial tasks that most editors have to perform, including holding the hands of intensely self-absorbed and insecure writers, fielding frequently irate calls from agents, attending endless and vapid and ritualistic meetings, having one largely empty ceremonial lunch after another, supplementing publicity efforts, writing or revising flap copy, ditto catalog copy, refereeing jacket-design disputes, and so on — all these conditions taken together make the job of a trade-book acquisitions editor these days fundamentally impossible. The shrift given to actual close and considered editing almost has to be short and is growing shorter, another very old and evergreen publishing story but truer now than ever before.

From the point of view of an author considering doing business with a publishing house, this is the kind of behind-the-scenes look at the book industry that has prevented me, for most of my writing life, from ever really trying to break in. Yes, I’ve made a few attempts, but at some point — and fairly quickly — I’ve realized that the game is so heavily weighted against me that I would be better off buying a lottery ticket. [ Read more ]