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Authors, Artists and SEO

May 17, 2015 By Mark 1 Comment

Over the past month or so I’ve been catching up on a lot of old to-do items, including a year’s worth of site maintenance that I kept putting off until I switched ISP’s, which, oddly enough, I kept putting off until a couple of months ago. Anyway, while researching something or other I ran across a truly useful article on the subject of search engine optimization (SEO), which had the refreshing candor to acknowledge that SEO advocates speak gibberish:

As you sit down with your new SEO consultant it starts out well, but soon he says “We’ll need to implement a good 301 redirect plan so that you don’t lose organic rankings and traffic.” Then he says something about title tags, which you’ve heard of although you’re not quite sure exactly what they are or what they do, or why it’s important to update them as your consultant is recommending, although it all sounds good. Then he starts using other jargon like “indexing,” “link equity,” and “canonicalization,” and with every word you feel your grasp on reality slipping and the need to take a nap.

The entire piece contains an excellent glossary of terms that come up again and again in SEO articles. Unfortunately, the very fact that SEO is such an enigma confuses the question of how sole-proprietors — including particularly independent artists and authors — might best make use of SEO without themselves becoming confused or lapsing into gibberish.

So here’s the truth about SEO if you’re an artist. For the most part SEO is not something you need to be concerned about. Whatever time you might put into SEO, or whatever time you might convert into money in order to pay someone else to worry about SEO, can usually be more profitably spent creating whatever it is that you create.  [ Read more ]

Filed Under: ~ Tangents Tagged With: SEO

The Website Platform Advantage

April 8, 2011 By Mark 3 Comments

While writing my Platform Evolution post I gave some thought to commenting on an excellent Infographic about content farms. No sooner did I decide against it than I ran across this excellent post on Publishing Trends about content farms. Then, a day later, a good friend sent me an unbidden and timely link to a post on Making Light, which, among other things, talks about — wait for it! — content farms.

If you’re not familiar with content farms you can get a quick overview here. As a writer, what concerns me most about content farms is that they are to writing and publishing what Ebola is to the human body. If I was an astrophysicist I would also add that content farms are to information and knowledge what solar storms are to communications. And if I was a logician I would say that content farms are to accuracy and reliability what tsunamis are to fishing villages.

Which is to say that everything about content farms is bad, but not equally bad. The worst aspect of content farms is not that they’re the new frontier for spammers and swindlers, it’s that producing so much crap at such an incredible rate renders every single aggregating and filtering mechanism useless.

Google as a search engine for retail products and reviews has been beyond broken for years. (Try searching for “best _____”, where the blank is any product you’re interested in.) Amazon is currently the default search for products, but it’s starting to fall apart as well. (Am I looking at the latest version of the CD/DVD/book I want to order? Is it new or used? Does it ship free or for a fee? Is it shipping from Amazon or some fly-by-night third-party reseller?) And of course the idea that all that ballyhooed user-generated social-media content is pretty much crap is also nothing new.

What content farms do that’s new is automate the production of internet crap by exploiting free labor and making liberal use of other people’s content in a plausibly deniable way. For independent writers trying to attract attention, fighting through the noise pollution generated by content farms may seem impossible, and all the more so as content farms begin to pollute e-book retailers like Amazon. The antidote to this virulent hemorrhage of obfuscating web text may seem to be a gated social networking community, but I think the opposite is true.  [ Read more ]

Filed Under: Ditchwalk.com, Publishing Tagged With: Amazon, author, Facebook, Google, platform, SEO, Twitter, writer