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The Ditchwalk Indignation Scale

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Following up on the previous post, about how 90% of the internet is righteous indignation and ridicule, I thought it might be useful to provide some context. While ridicule is of course childish in all instances, there are times when righteous indignation is warranted. Unfortunately, those times are few and far between when compared with the perpetual tide of indignation surging across the internet.

Not everything is worthy of true indignation, though it is admittedly easy to get lost in an argument and forget that what you’re talking about is meaningless. So next time you think you may have lost your bearings, or you’re not sure if flaming someone for their opinion about an espresso machine is appropriate, take a deep breath and consult the Ditchwalk Indignation Scale:

Practically speaking, the benefit of the Ditchwalk Indignation Scale is to remind us all that when we’re arguing about a 1 — which is pretty much all we ever argue about — we’re arguing about a 1. In fact, you can even use that point to express your righteous indignation. For example: “I’m sorry, but I have more important things to do with my time than argue about a 1.” At which point the other person may slug, you, allowing you to continue your discussion on a more substantive basis.

— Mark Barrett

Social Networking as Entertainment

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Sturgeon’s Law states that ninety percent of everything is crap. Ninety percent of music is crap, ninety percent of food is crap (unless you’re starving, in which case it’s life-sustaining crap), ninety percent of television is crap, ninety percent of literature is crap, and so on.

Sturgeon’s Law is correct. Ninety percent of everything is crap, which means ninety percent of the social networking being done in the name of democratization and personal empowerment is also crap.

What’s interesting about social networking crap is that it breaks down into two symbiotic categories which are opposite sides of the same entertainment coin. On one side we have ridicule, which makes us laugh, and on the other side we have righteous indignation, which makes us cry.

Comedy. Drama.

It’s as if social networking is actually a medium of entertainment, and only incidentally concerned with socializing or networking.

Adding to the appeal of social networking as entertainment is the fact that ridicule tends to generate righteous indignation and righteous indignation tends to beget ridicule, meaning there’s no stopping them once they get started.

Looking for laughs? Log onto any social networking site and you’ll find someone making fun of someone, which you can then like or retweet or comment on. If anyone has the temerity to accuse you of ridicule you can respond with righteous indignation.

Looking for justice? Log onto any social networking site and you’ll find someone standing up to someone, which you can then like or retweet or comment on. If anyone has the effrontery to accuse you of righteous indignation you can respond with ridicule.

(If you were in third grade you might be accused of bullying or playing victim, but because you’re an adult using expensive information-age technology you don’t have to worry about that.)

Like every other medium of entertainment, the ninety percent of social networking that is crap would be harmless fun if it wasn’t also inherently dehumanizing. Unlike every other medium of entertainment, participating in the generation of all that crap diminishes our ability to appreciate the remaining ten percent.

— Mark Barrett

Social Networks and Self-Inficted Storytelling

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There’s no question that the internet has changed the world for the better. Individual voices now have as much reach as the dominant political and cultural voices had when every broadcast medium was controlled by gatekeepers. Aggregate enough individual voices and the power to dispute if not disrupt corporations or governments anywhere on the planet becomes real, in real time.

This feeling of empowerment was a critical factor in mass adoption of the internet. For the first time in history individuals were no longer limited to yelling back at their televisions and radios, but could immediately broadcast their own responses. While most such responses proved to be inane, some were, shockingly, no less informative or entertaining than what the cultural gatekeepers were shoveling. In short order these unknown but insightful individual voices validated the internet not simply as an email delivery system but as a democratic medium of mass communication. If you wanted incisive commentary on the web about anything from a film to a political battle you were as likely to find it on an obscure blog as you were on the website of a mainstream media outlet. Those mainstream voices, saddled as they were with bureaucratic restrictions and marketing directives, were outgunned by individuals who had no axe to grind except the facts of a matter and no audience to pander to but themselves.

While this revolution prompted a virtual land-grab by individuals eager to set themselves up as online experts, watchdogs or counter-culture trendsetters, not everyone wanted to manage their own site. What the revolution did confirm for everyone, however, was something that had long been suspected. In the media universe of programs and publications authored by other people, each of us was the content we’d been waiting for.  [ Read more ]

Facebook, Twitter and Maintenance

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A couple of months ago I ran across an article (among many) that talked about the explosive growth of gaming on Facebook. After reading the piece I posted an idle question on Twitter, wondering if Facebook would ever been known as a game site first and a social-networking site second.

Obviously Facebook’s appeal transcends gaming. But another article over the weekend also makes it clear that the trend toward Facebook as a game-centric web space continues:

Market research group Lightspeed Research says 53 percent of Facebook’s members aged 18 and over have played a social game, and that 19 percent of those users consider themselves addicted to the games.

It’s also clear that Facebook did not see this coming. Most of Facebook’s games were third-party products, which, in many cases, were being used to rip-off Facebook’s own customers. (Facebook only stepped in to police the abuses when it noticed the amount of revenue being generated, and wanted a cut for itself.)

Beyond the historical perspective, what’s interesting to me about the continued explosive growth of gaming on Facebook is that it may signal weakness in the site’s social-networking premise. (Obviously the number of gamers and frequency of play only benefits Facebook. I’m not arguing that this is a problem relative to Facebook’s ongoing attempts to generate revenue from page clicks or by harvesting user data, etc.)

The premise of Facebook is that it allows you to build and manage your social relationships. But there are two potential problems with this premise. First, although some people treat Facebook as a competition, always looking to generate more ‘friends’, most people have a limited network they want to build and maintain. Once that’s accomplished, there’s not much more networking to do, which for many people is the fun part. Second, even a minimal network can require a great deal of maintenance, including photo and conversation management. While such things might be fun at first, keeping everything up to date on Facebook requires the same numbing process that goes into updating a physical photo album or contact list.

In this context, the explosion of interest in gaming on Facebook may be an indicator that social networking is losing steam on that site. Perhaps users are tired of self-directed building and management, and want a more catered experience. Maybe they’re bored with all of their ‘friends’. Maybe they simply have nothing else to do on the site than feed and maintain their presence, which is the internet equivalent of watering and weeding a garden.  [ Read more ]