Wendig

Lots of people say what they think. Chuck Wendig says it the way he thinks it:

I ride you people pretty hard. I’m like an old man on the lawn, shaking his walker at you interlopers. “Get the hell offa my property! Quit screwin’ around!” Next thing you know, I’m thumbing two homemade rock-salt shells into the breach of a double barrel. Ch-chak. “Old Man Wendig’s gonna make Swiss cheese out of our backsides again! He’s lettin’ the taco terrier out of her hermetically-sealed cage, too! It’s like Jurassic Park, and we’re the goats in the T-Rex paddock!”

I deft you to find anything similar outside of a state-run institution.

But that’s Chuck. He’s got attitude to burn, and the writing skill to weld that attitude to a web page. If you want a little entertainment with your subject matter, you’ll get a feature-film’s worth at TerribleMinds.

(I can’t tell you if Chuck’s site is safe for work or not, because for all I know you run the Hell’s Angels Deli. Still, it’s a question you might want to consider.)

But here’s the thing. Chuck isn’t just entertaining. He also knows what he’s talking about craft-wise. He knows about writing, he knows how he writes, and he knows the difference. And that puts him in a pretty small camp.

So pick yourself out a pretty one of these, and one of these, and maybe $500,000 worth of this, and head on over to Chuck’s site. He’ll welcome you with open arms, as long as you’re cool with the pulled pin.

— Mark Barrett

There are a number of hardened memes each independent author must confront at some point in the publishing process. One of these is the platform meme, which says you have to be willing to create your own audience. As regular readers know, I equate an author’s platform with their celebrity.

Celebrity
A related publishing meme dictates that you can’t successfully leverage your platform and celebrity unless you actively engage your audience. No matter how clever your marketing is, it’s not enough to say, “Here I am!” — you also need to say, “How are you?” and “What do you think?”

There are two reasons why this engagement is deemed important. First, you must differentiate yourself from the torrent of information available to (and being broadcast at) consumers, because consumers have become experts at tuning out. Second, engagement builds the strongest possible relationship you can have with the consumer, short of asking them to move in with you. While your engagement will mean nothing to the majority of consumers, to those who are interested it may mean the difference between passing interest and brand-grade commitment.

It’s not all good news, of course. To the extent that the internet facilitates such engagement it also drives the need. While it’s literally true that the internet requires a person to opt in, as a social matter it’s assumed that everyone will do so — and this is particularly true for people who aspire to build any kind of brand awareness. Because celebrity is simply brand awareness for a person, and because celebrity brands now have the potential for direct human interaction, there is both an additional level of opportunity and obligation in engaging celebrity-interested consumers. [ Read more ]

Site Seeing: Chuck Wendig/TerribleMinds

Celebrity, Character and Credibility